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Lee Casey
Head of Engagement
Science Gallery Melbourne
@lee_casey
@scigallerymel
EDIT ME
AN EXPANDING NETWORK
OUR MISSION
Our mission is to ignite
creativity and discovery
where science and art collide
PROGRAM PRODUCTION MARKETING
AUDIENCE
PROGRAM PRODUCTION
ENGAGEMENT
MARKETING
15yrs 25yrs
Millennials are….
WHAT EVEN IS A MILLENNIAL?
I AM NOT 15….
EMBED
WHO ARE YOU?
CHARACTER
DNA
VOICE
STORY
Barbara Streisand’s cloned dogs
Would you have a
relationship with a robot?
Would you change your DNA
to alter your appearance?
Would you fake tan for the
perfect selfie?
😀 🤬 💩 🤬 🤬 🤬
“NETWORK”
EXCHANGE
What is the right balance?
When are we experts?
When are we not?
When are we just a gallery?
MillienialZ : For young audiences, by young audiences

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