Amrita Gurney Crowdriff

1. The Role of UGC in
the Museum Community
James Turrell, the Mattress Factory, Pittsburgh

2. Hello!
Amrita Gurney
VP Marketing, CrowdRiff
Get in touch:
amrita@crowdriff.com

3. https://resources.crowdriff.com/museum-next

4. User-generated content (UGC):
Content created by individuals &
shared on public social networks

5. 5 Ways UGC Plays A Role
in Museum Marketing

6. #1
Building an audience
before launch

9. ● Coordinate neighbourhood partners, sponsors
and staff to post & encourage UGC
● Invite members or potential visitors to visit as
the exhibit is coming together
● Staff takeovers - show the exhibit from the
people who bring it to life
Building an audience
before launch

10. #2
Removing barriers
to visitation

11. 40%of the US population feel
that art/history museums
aren’t for people like them
Source: www.colleendilen.com

13. ● Source UGC that reflects the people in your
community (current and future)
● Invite members or potential visitors to visit as
the exhibit is coming together
● Staff takeovers - show the exhibit from the
people who bring it to life
Removing barriers
to visitation

14. ”“Having...content from people who are having
experiences here helps us keep promoting the
idea that an art museum is open and accessible
to anyone who wants to come.
Shannon Robb
Denver Art Museum

15. #3
Driving ticket and
membership sales

18. > $90k in ticket sales

19. #4
Promoting your events
and spaces

20. Canadian Museum
of Nature
Incorporates UGC into their
Facilities Rental webpage to
promote their wedding rentals

21. #FNLROM

22. #5
Creating connection

23. #museumlove
Over 100,000 posts
have been tagged with
#museumlove or
#museumselfie just on
one platform

24. Thank you.
Amrita Gurney
VP Marketing, CrowdRiff
Get in touch:
amrita@crowdriff.com
www.crowdriff.com/blog

25. https://resources.crowdriff.com/museum-next