The Jerry Maguire of the Music Business. I am a complete entertainment strategist. This is a brief overview of my past work. As you will see I am capable of taking ideas all the way to deliverables.
2. Where
Have
I
Worked
Radio
Promotions
Music
Network
Production
Record
Label
Marketing
Concert
Promotions
Social
Media
Managing
Artist
Management
What
Can
I
Do
Communication
Programs
Marketing
Programs
Project
Management
Video
Editing
Graphic
editing
Social
Media
Strategy
Branding
3. Global
Strategic
Communications
Masters
Entertainment
Business
Management
Masters
Marketing
Bachelors
Music
Production
Minor
Project
Management
Certificate
Digital
Marketing
Certificate
I
also
constantly
attend
conferences
to
stay
up-‐to-‐date:
Social
media
conferences,
Billboard
conferences,
project
management
seminars
4. 36,000
followers.
Branded
as
the
“Jerry
Maguire
of
the
Music
Business”.
Continuous
requests
from
artists
to
hear
demos.
Continuous
requests
for
marketing
consulting.
5. Personal
branding
is
consistent
across
all
platforms.
This
is
my
FB
timeline.
6. I
have
a
wide
set
of
skills
that
allows
me
to
take
an
initiative
all
the
way
from
ideation
to
deliverable.
7.
8.
9.
10.
11.
12.
13. In
this
case
I
positioned
the
company
as
actively
“looking
for
talent”
in
order
to
get
more
FB
likes
and
increase
interaction.
14. I
produce
detailed
creative
briefs
for
each
account.
This
helps
the
entire
team
to
be
on
the
same
page
on
every
single
initiative.
15. Whenever
budget
allows
this
is
the
structure
I
put
in
place
Writer/Blogger:
Create
copy
for
online
outlets.
Content
Specialist:
Find
artist-‐created
and
3rd
party
content
to
maintain
balanced
presence.
Strategist:
Maintain
communications
theme,
create
branding
strategy.
Manage
analytics.
Content
Designer:
Constant
creation
of
graphics
and
video
assets
to
spice
up
presence.
Objective:
By
assigning
roles
a
department
can
produce
content
continuously.
I
am
a
born
strategist,
but
I
can
perform
all
effectively.
16. I
implement
a
Brand/Artist
Content
Gathering
System
I
set
up
a
customized
list
of
content
we
need
from
each
artist/brand
to
send
to
us.
I
schedule
it
at
different
high-‐traffic
times
and
dates.
This
creates
a
constant
stream
of
content.
I
use
Tweetdeck
to
schedule
all
communications.
Objective:
Avoid
constantly
bothering
clients
for
content.
One
client
“homework”
produces
enough
content
for
weeks.
17. I
use
Tweetdeck
as
main
tool.
Schedule
all
tweets
down
to
the
minute
Monitor
all
online
properties
Mentions,
Direct
messages,
Trends
related
to
them
18. Depending
on
the
budget
I
prefer
to
use
Next
Big
Sound,
Crowdbooster,
or
free
tools
like
Social
Mention.
And
if
budget
allows
I
would
implement
Alterian
SM2
professional
analytics
tool.
19.
20. I
use
YouTube
Analytics
extensively
to:
Analyze
the
impact
and
growth
of
each
video.
Find
out
which
websites
have
posted
a
specific
video,
and
which
is
the
one
that
drove
the
most
traffic
to
it.
Discover
demographics
and
location
of
viewers.
Pinpoint
the
most
effective
seconds
within
the
videos.
Sections
people
rewind
to
watch
again.
Objective:
Discover
which
websites/blogs
to
create
relationships
with.
Strategize
release
of
future
videos.
21. I
create
reports
with
actionable
analytics.
Depending
on
the
needs
of
a
specific
campaign
I
can
produce:
Sources
of
traffic
Time
on
page
Clicks
per
visit
Bounce-‐back
Objective:
Discover
effectiveness
of
initiatives.
Find
effective
keywords,
trends
and
influencers.
22. I
maximize
the
release
of
assets
through
a
meticulous
combination
of
consumer
facing
keywords
and
back-‐end
metadata.
Objective:
Content
gets
ranked
higher
on
search
results.
23. Every
time
any
person
types
on
Google
“What
is
a
Lola?”,
the
video
I
edited,
named,
added
metadata
to,
and
uploaded
shows
in
the
1st
page
on
Google.
24. Outasight
was
to
be
featured
in
a
Pepsi
commercial
during
The
X
Factor.
I
wrote
a
post
knowing
people
would
be
googling
about
it
the
next
day.
Landed
the
1st
page
on
Google
because
“we
knew
the
answer”
before
everyone
else.
http://rpmmsc.com/new-‐pepsi-‐
commercial-‐song
25. I
produced
the
sizzle
reel
for
the
company.
Specified
scope
in
the
form
of
script.
Picked
videos,
shots
and
sequence.
Used
own
editing
skills
to
finish
deliverable
according
to
specifications.
Link
to
video:
http://www.vimeo.com/30151052
26. A
small
team
and
I
maintain
the
company
blog.
It
features
the
latest
news
from
our
artists.
http://RPMMSC.com
27. Bronx
Flavor
is
a
campaign
Pepsi
created
for
the
Bronx
borough
to
increase
consumption
and
awareness
around
its
zer0-‐calorie
drinks:
Pepsi
MAX,
SoBe
Lifewater,
and
Diet
Sierra
Mist.
Campaign
constituted
of
a
series
of
events
celebrating
the
BX.
I
managed
all
online
aspects
of
the
campaign.
28. The
following
is
an
excerpt
of
the
guidelines
I
created
to
inform
the
client
that
we
understood
the
messaging
behind
all
online
communications.
Creative
Direction
To
convince
Bronx
residents
to
get
involved
with
the
BX
Flavor
movement
because
it
brings
positive
changes
to
their
community
Target
Demo:
14-‐28
males
&
females.
African
American
&
Latino.
Description:
Active
young
inner
city
youth
minorities
living
in
multiple
people
households.
Proud
of
their
culture
and
heritage.
Secondary
Target:
Influencers
concerned
with
the
health
of
their
community.
Teachers,
artists,
concerned
parents,
etc.
Tone
of
Communications
Fresh,
Confident,
Enthusiastic
29. A
Tumblr
was
created
to
be
the
the
official
destination.
I
wrote
copy
for
every
post.
Included
customized
social
visuals:
Foursquare
“save”
button
and
Google
map.
Added
back-‐end
metadata
for
improved
Google
results.
http://bxflavor.tumblr.com
30. I
also
produced
visuals
like
this
post-‐event
collage
31. Marketing/Graphic
Design
for
upcoming
Journey
documentary
about
the
new
lead
singer,
who
went
from
being
homeless
to
global
rockstar.
32. Designed
marketing
plan
and
creative
direction.
Created
social
networks
for
artist
and
produced
specialized
content
for
each
of
them.
Just
a
few
months
later
Morgan
Zulu
was
featured
on
Billboard’s
Next
Big
Sound
List.
33. I
singlehandedly
got
my
artist
on
number
4
of
Billboard’s
Next
Big
Sound
list
of
fastest
rising
artists
in
social
media.
34. I
continually
develop
relationships
with
many
of
the
hottest
startups
out
there.
This
allows
me
to
create
strategic
partnerships
for
clients.