The document is a business plan for a paint manufacturing company called Ecomulsion. It provides details about the company's mission to provide high quality eco-friendly paints. It outlines the company's products and services which include different types of paints in various sizes and prices. The marketing plan discusses target customers, competitors, and marketing strategies. Financial projections include expected expenses, profits, and balance sheets for the first year.
2. CONFIDENTIALITY AGREEMENT
The undersigned reader acknowledges that any information
provided by _________________________ in this business
plan, other than information that is in the public domain, is
confidential in nature, and that any disclosure or use of same
by the reader may cause serious harm or damage to
________________________. Therefore, the undersigned
agrees not to disclose it without express written permission
from ________________________________.
Upon request, the undersigned reader will immediately return
this document to ___________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of
securities.
3. CONTENTS
Confidentiality Agreement
Executive Summary
Company description
Product and services
Step Up
Colours and varieties
Marketing Plan
Market research
SWOT ANALYSIS
Target customer
Key competitors
Positioning
Marketing
Pricing
Location
Distribution Channel
Operational plan
Production
5. EXECUTIVE SUMMARY
The business idea is based on the need of the hour to do every activity keeping
in mind the sustainability of the environment. Ecomulsion aims to provide fine
strokes of paint to every wall of the house with a pleasant aroma of eco-
friendliness.
The major problem that the product solves is to provide creamy and shiny paint
and protection from rain and heat at a competitive price with an enriched buying
experience.
The main goal of our business is to make our product reach masses with our
main societal goal of eco-friendly paints at a very cheap price.
Our ideal consumers are people of all income groups as our primary aim is
societal responsibility and secondary is profit maximisation.
Our major competition lies from Chinese sellers and local producers who cater
small market all over the country and sell non- branded goods without any proof
of quality.
What differentiates us is a better research of eco-friendly products with a proof
of quality and standard with better overall experience and a brand image people
can trust.
Our management team consists of me as a sole proprietor We have a very
qualified sales team who coordinate with all our distributors, a capable accounts
team to manage our funds, research and development team for new innovation
to strive into the market and a quality control team to ensure that all the goods
that we outsource are of the standard quality and meet our standards.
Currently all the capital in the business is by the sole proprietor and I need an
investment of 15 crores on 8% interest to develop an in house production unit to
further decrease cost as demands has reached a steady pace.
COMPANY DESCRIPTION
Company description:
6. Company mission statement:
Ecomulsion is a paint manufacturing and service company to be the voice of the
Painting & Decorating Industry by promoting professional service delivery and
best paint with different colours.
Vision:
The firm’s vision is to provide highest quality of service to paint your house and
make it feel home and promote eco-friendliness concept paired with
unparalleled customer service and reliability.
Goals & Milestones:
1. Aware people about the concept of environmental sustainability and eco-
friendliness.
2. Build a strong customers base and ensure customer satisfaction at a
competitive price.
3. Generate strong revenue by reaching masses.
4. Set long term settling and growth objectives.
Target Market:
The current target market is the whole country and later with successful
accomplishments, other international countries.
Industry:
Painting and decorative industry has always been a very competitive industry
whether its interior decoration or external paints. This industry is prominent to
make your home a blissful and place to live in with all the beautifications that
are required.
Legal Structure:
The firm currently is a Sole Proprietorship, I chose it due to easy paperwork and
the amount of flexibility it has over other types of legal structure.
PRODUCTS AND SERVICES AND COLOUR PALLETE
DISTEMPER PAINT FOR TEXTURED FEELS
7. EMULSION PAINT FOR RUSTIC FEELS
ENAMEL PAINT FOR CREAMT FEELS
ECOMULSION SPECIAL FOR TEXTURED FEELS
PRICING OF THE PAINT COLOURS
PAINT TYPE PRICE PER BUCKET
8. DISTEMPER PAINT 800/-
EMULSION PAINT 900/-
ENAMEL PAINT 750/-
ECOMULSION SPECIAL PAINT 800/-
SIZES AND PRICES OFFERED-
1. DISTEMPER PAINT
PAINT BUCKET SIZE PRICE
SMALL 800/-
MEDIUM 850/-
LARGE 900/-
2. EMULSION PAINT
PAINT BUCKET SIZE PRICE
SMALL 900/-
MEDIUM 950/-
LARGE 1000/-
3. ENAMEL PAINT
PAINT BUCKET SIZE PRICE
SMALL 750/-
MEDIUM 800/-
LARGE 900/-
4. ECOMULSION SPECIAL PAINT
PAINT BUCKET SIZE PRICE
SMALL 800/-
MEDIUM 950/-
LARGE 1500/-
SERVICES OFFERED-
Professional team with best wall painting facility
Customer care 24*7
9. MARKETING PLAN
Market research:
People need a type of paint which not only is eco-friendly but also has wide
range of colours, pleasant fragrance and water proof paint to protect the walls
from rain and heat.
The trend of this industry is quite stable and has been growing with growing
population and we believe with our products we will be able to better markets.
Barriers to entry:
Heavy importers from china serve as a major barrier to make the product reach
masses.
Threats and opportunities:
SWOT ANALYSIS:
1. STRENGHT
a. Innovation
b. Distribution
c. visions and missions
d. Marketing
e. all season demand
2. WEAKNESS
a. Higher management cost
b. Difficulty in price discrimination
3. OPPORTUNITIES
a. we can reach every income group with competitive pricing
4. THREATS
10. a. Chinese suppliers
b. Economic backfire
TARGET CUSTOMER
The target customers is every income group of the company
Key competitors:
1. China importers
2. Recyclers
POSITIONING
Our company wants to be positioned as a brand with some value between
unknown brands and therefore something people can trust by name and can buy
into the experience and quality of the product.
MARKETING
Social media channels
Ad pop-ups
Cookies
Bot services
Advertisements of television, radio and magazines
PRICING
Our pricing shows to the market that we are ready to work on thin margins
when we can increase our sales and therefore proves to our competitive spirit in
the market as we keep in mind the social responsibility as the primary goal and
profit maximisation as the secondary goal.
Our credit policy to our direct buyers stand at cash on delivery options.Aalso
other credit policies are mentioned in the other section of the business plan.
LOCATION
The location that I choose for the start-up is BANGALORE. This is because-
The location that I choose for the start-up is BANGALORE. This is because-
1. A hub of raw materials and IT experts.
11. 2. Most running state.
3. Easy availability of all the materials
DISTRIBUTION CHANNELS
1. ONLINE CHANNELS
a. www.ecomulsionpaints.com
b. Online retailers
2. OFFLINE CHANNELS
a. offline retailers
b. door step delivery
1 YEAR SALES FORECAST
We aim to do a sale of 20 cr all over the country.
If the target is achieved then the sales would be expanded all over the world.
OPERATIONAL PLAN
PRODUCTION
All the production would be done in Bangalore itself , near the headquarters.
12. QUALITY CONTROL
The paint would be made at the production units. We currently have 2 mini
production plants at Bangalore.
FREGRANCE CHECK
Every paint colour would be a mix of real extracts of the flowers. The major
flowers would be jasmine, rose, sunflower and tulip.
Some essential flower oils would also be mixed to get an enriched fragrance
experience.
ECO-FRIENDLY CHECK
An emerging alternative to chemical solvents are eco-friendly paints. These use
water-based solvents to reduce or eliminate the release of VOCs in indoor
spaces. Plus, they're odour-free and have a significantly lower impact on the
environment..
13. The paint is made with eco-friendly solvent specially prepared by
the research team.
Essential oils and flower extracts are mixed with the paint.
LOCATION
This is a 15000 square foot area which consists as our major warehouse, office
and quality control facility.
The customers can order their paint choice online on
www.ecomulsionpaints.com and the product will be delivered.
You can also get it from nearest ecomulsion stores currently in Delhi, Mumbai,
Chennai, Bangalore and west Bengal.
We spend about 100000 per month on maintenance which includes from
security, cleaning, maintenance of equipment and other small expenses.
LEGAL ENVIRONMENT
It is a sole proprietorship so there are not many legal formalities they include:
1. A trade licence
2. Commercial land permit
3. Local authority’s permission.
4. Export and licence. (if the 1 year target is achieved)
PERSONNEL
1. We need daily wage workers for carrying goods- daily wages of 200 per
day
a. Quality control team- monthly wage of 40000 per head
b. Accounting team of 2- of 60000 per head
c. A distributors and selling co-ordinator- 70,000 per head
d. A research and development team- result based
e. A marketing management team- result based.
SUPPLIERS
14. The raw materials are taken from the Indian suppliers keeping in mind the
concept of SELF-SUFFICIENCY. Raw material supplier approved by us, and
an electric torch supplier for our product which is fitted at the warehouse.
CREDIT POLICY
In this industry consumer do not expect much credit margin due to the necessity
of the product. The product is delivered at the door step
In case team is appointed, it would be charged according to the
area of the house and the number of walls.
A total of 100000/- would be charged for a regular 2 BHK house
will approximately 500 square feet.
This amount can be paid on EMI
A COST CALCULATOR is available on the website. The
customer can choose their colours and the walls to be painted and
the pattern or style to be followed and then it would automatically
generate the expenses required after filling all the specifications.
This cost calculator will only include the painting charges and not
the charges if the team is also called for a professional finish.
If team is called, 15 % discount in the overall expense would be
charged.
ORGANISATIONAL STRUCTURE
15. START UP EXPENSES AND CAPITALISAION
Start-up expenses:
a. License expenses- 40,000
b. Infrastructure cost -16,00,000
c. Working capital- 5,00,000
d. Commission expenses-15,00,000
e. Research cost- 3,00,000
LIABILITIES AMOUNT ASSETS AMOUNT
proprietor
sales
distributor
manager
online
manager
marketing
social media
ad pop ups
cookies
TV ads
finance
research IT experts
qualtity
control
co ordinator
16. CAPITAL 10,00,00,000 CASH IN HAND
TRUCKS
OILS AND FLOWERS
EQUIPMENTS
CASH AT BANK
50,00,000
25,50,000
25,00,000
2,50,00,000
6,50,00,000
TOTAL 10,00,00,000 TOTAL 10,00,00,000
FINANCIAL PLAN
PROFIT AND LOSS PROJECTION
PARTICULARS AMOUNT PARTICULARS AMOUNT
COST OF GOOD
SOLD
12,00,00,000 SALES 20,00,00,000
GROSS PROFIT 8,00,00,000
20,00,00,000 20,00,00,000
MAINTAINENCE
EXPENSE
10,00,00,000
SALARY 5,00,00,000
ADVERTISING 1,00,00,000
DISTRIBUTION 50,00,000
EXTRA
EXPENSES
1,00,00,000 NET PROFIT 2,50,00,000
TOTAL 20,00,00,000 TOTAL 20,00,00,000
BALANCE SHEET PROJECTION
17. LIABILITIES AMOUNT ASSETS AMOUNT
CAPITAL AND
PROFIT
18,00,00,000 CASH IN HAND 2,00,00,000
CREDITORS 3,00,00,000 CASH AT
BANK
10,00,00,000
INVENTORY 5,00,00,000
DEBTORS 3,00,00,000
FURNITURE 1,00,00,000
TOTAL 21,00,00,000 TOTAL 21,00,00,000
