2. Definition
Tourism is travel for recreational, leisure or business
•
purposes.
The World Tourism Organization defines tourists as
people who "travel to and stay in places outside their
usual environment for more than twenty-four hours
and not more than one consecutive year for
leisure, business and other purposes not related to the
exercise of an activity remunerated from within the
place visited".
3. Contribution of Indian tourism to the economy
1. Employment generation, Poverty alleviation, and
sustainable human development.
2. Second highest foreign exchange earner for India.
3. Contributes to the economy indirectly through linkages
with other sectors like agriculture, poultry, horticulture,
handicrafts and construction.
4. Domestic tourism plays a vital role in achieving the
national objectives of promoting social, cultural
cohesion and integration.
4. Tourism growth in India
According to World Tourism Organization
estimates, India will lead in South Asia with 8.9
million arrivals by 2020
India is poised to emerge as the 2nd fastest
growing (8.8%) tourism economy in the world
over 2005-14 according to the World Travel &
Tourism.
6. Forms of tourism
1) Cultural tourism & Round Trips – covering
the popular circuits comprising of the Golden
Triangle, Rajasthan, N. India & in South the well
known temples, backwaters & beaches.
2) Mass tourism – Goa is a tourism based economy
and a leader in this sector, is all set to promote mass
tourism. Goa also won the 2nd most popular winter
destination in UK.
continued..
7. 3) Monsoon magic - focus on months from April
to October
4) Rural & village tourism - the tourism ministry
is laying special emphasis on infrastructure
development in various rural destinations in India.
5) Medical tourism - the Indian Healthcare
Delivery market is estimated at US$ 18.7 billion.
The industry is growing at about 13 per cent
annually.
6) Luxury tourism – e.g. Palace on Wheels,
Palaces
7) Adventure tourism – with emphasis on eco-
tourism
8. Facts about Indian tourism,2011
India World
• No. of foreign tourist • No. of international tourist
arrivals(FTA) 6.29m arrivals(ITA) 983m
• Growth rate 8.9% • Growth rate 4.6%
• National Departures 14.21m
• Growth Rate 9.4%
• FEE(INR) GR 19.6%
• FEE($US) GR 16.7% *FEE=Foreign exchange
earning
*GR=Growth rate
9. India’s position in the world
• Share of India in international tourist arrivals
0.64%
• India’s rank in WTA 38
• Share of India in ITR
1.61%
• India’s rank in WTR 17
10.
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16.
17. Tourism Employment(in Lakh)
• Tourism characterized • 193.57/503.99
industry
• Tourism related • 295.4/670.94
industry
Refer to notes
18. Support given by the Government
•50% of the profits derived by hotels, travel
agents, and tour operators in foreign exchange are
exempt from income tax.
•Concession rates on customs duty of 25% for
goods that are required for initial setting up or for
substantial expansion of hotels.
19. Opportunities
-In India, inbound tourist expenditure per head is third highest
in the world and even more than global average tourist
spending.
- India has been promoting its healthcare tourism by providing
the visitors with private healthcare facilities. It is expected that
the number of tourists visiting India for the purpose of medical
treatment will reach one Million by 2012 end, representing a
CAGR of 28.09% from 2007.
20. -Room rent accounts for more than 50% of revenue
earned by Indian hotel industry.
- Indian outbound tourist flow is expected to increase at a
CAGR of 12.79% over the five-year period spanning
2008-2013.
- Tourist influx to India is expected to increase at a CAGR
of 22.65% between 2008 and 2013.
- Disposable income in past (during 2001-2006) grew at a
CAGR of 10.11%, thereby driving domestic as well as
outbound tourism.
21. Challenges
• Terrorism
• Foreign exchange rate fluctuations
• Political risk on international and national
level
• Fuel prices
• Infrastructure (esp. India)
• Economic breakdowns(eg. Eurozone crises)
22. Tourism the untapped potential:
India is a large country with a rich history. The presence of this history is
seen in the innumerable heritage sites available throughout the country.
India also has a rich religious diversity and history.
Almost every town and Village is dotted with incredible architectures of
ancient past. There are innumerable hills, mountains, rivers, lakes that
offer tremendous tourism possibilities.
Add to this the need for modern amusement parks, water parks and
theme parks. And combine the wide variety of handicrafts and other
crafts.
What we get is a potential unparalleled around the globe for a robust
tourist industry. The tourist industry of India should be India's greatest
Industry.
23. References:
Data published in circulars by;
a) Ministry of tourism ,GOI
b) Bureau Of Immigration, GOI
c) Reserve bank of India
