2. History
From surgical dressings to
baby cream
1932-63-The general at helm
1960-70- Increased promotion
of consumer products
1980- Tylenol tampering
tragedy
Deal making in 1990 and
beyond
5. 1.Consumer health care;
•People of all ages-over the counter.
•Reducing fever, relieving pain, reduce smoking, treatment of
allergies, keeping babies comfortable and clean and prevent sunburns.
The market under this segment can be divided into 7 major franchises;
-Baby care; this section targets user of baby skin and hair care products and
also family skin care products.
-Hair & Skin care; this section targets user of sun care, anti-aging and clear
skin products.
-Topical health care; this section targets users of itch relief, wound care, and
germ protection products.
6. -Oral health care; this section deals with brush, floss and rinse products and
also the teeth whitening products.
-women’s health; concentrates on users of feminine hygiene and personal
health products.
- Over the counter medics; this section deals with the marketing of a wide
range of trusted and famous products such as antacids, allergy
medicines, colds and coughs medicines, pain relievers, anti-diarrheal
medicines and nasal decongestants.
-Nutritionals this are focuses on the marketing of nutritional products like
dietary supplements, milk supplements and sweeteners.
-
7. 2. Pharmaceuticals
•Psoriasis, rheumatoid arthritis, schizophrenia, epilepsy, cancer and HIV. The
company is categorized into three main customer target units;
-Internal medicine and central nervous system; this unit mainly targets
customers with illnesses such as schizophrenia, epilepsy, diabetes, and
cardiovascular diseases.
-Biotechnology, immunology & oncology; this unit concentrates on marketing
biologic and traditional medicines used in the treatment of autoimmune
disorders.
-virology; this unit deals with the development and marketing products used
in the treatment of infectious diseases such as tuberculosis, hepatitis C and
HIV/AIDS
8. 3. Diagnostics & medical devices
•Orthopedic products, surgical equipments, contact lenses and monitoring devices.
Target markets under this segment mainly target hospitals that use the devices that
include;
-The users of hand hygiene, disinfection and a full range of innovative sterilization.
-Ethicon inc. develops and markets surgical stitches, urology, wound management
products and women’s health.
-LifeScan Inc targets markets for Glucose monitoring systems for hospital and home
use.
-Cordis corporation manufactures and targets the markets and users of vascular
technology.
-Ethicon endo-surgery inc. markets and develops medical devices used for open and
minimally invasive surgeries.
9. •S & P Rating:- AAA(5.23%)
• Sales in pharmaceutical rose 0.9% only
• Unfavourable changes in currency
• Rise in operating profits
• The developments in the forex market could continue to adversely affect the
sales growth of JNJ.
• R & D 7.3%
