Our Marketing Strategy - Vikilicious Vikilicious is an e-commerce store with a wide range of frozen foods!

1. Marketing
Strategies
for
Vikilicious
Submitted by
Muskan Gupta - 060119
Jhalak Agarwal - 060131
Prachi Karn - 060152
Sagar Durani - 060158
Simran Singh - 060169
Tara Alex - 060173
Aliasger Wagh - 060180
Gunjan Todi - 060182

2. What is Vikilicious all about?
An e-commerce store with a wide
range of frozen foods!
A one stop solution for all your
frozen food needs.
Providing a healthier alternative
to fresh meats high in bacteria
content

3. Search Engine Optimisation
Social Media Marketing
Video Marketing
Content Marketing
Influencer Marketing
Traditional Marketing involves a lot of expenditure.
Hence, as a startup, we used a lot of digital marketing
strategies, in order to curb excessive expenditure and
maximize our reach. Some of the digital marketing
strategies used by us are -
In addition to these techniques, we also resorted to
methods like Cold Calling and Cold Messaging.
Marketing Strategies used by us till date!

4. Search Engine Optimisation
Search engine optimization is the key to
your brands online visibility. Hence, in
order to improve our SEO and Domain
score, we started working on creating
maximum backlinks, on-page SEO as
well as off-page SEO.
We worked with around 99 unique
keywords, 250+ Social bookmarks and
registered our brand with all the major
directories such as justdial.com.
All this helped us in improving our online
visibility.

5. For any business today, having a social
media presence isn't a choice anymore!
Especially when it comes to startups,
social media marketing is one of the
cheapest and the most widely used
strategies to grow one's target segment.
Even for Vikilicious, we decided to opt
for Instagram, Facebook, Youtube and
WhatsApp Marketing.
In addition to all the former platforms
mentioned, we also used Google Ads to
market our brand.
Social Media Marketing

6. Presentations are
communication tools that
can be used as lectures,
reports, and more.
Video, Content &
Influencer Marketing
Influencer Marketing is one of the
hottest marketing trends in town. Even
for Vikilicious, we got in touch with
various food bloggers in Chandigarh to
promote our brand.
They helped us create interesting video
content for our brand and promote our
products in the larger community.
This so far, has been the most successful
marketing strategies adopted by us.

7. Marketing Plan for the future
Messenger Chatbots
Influencer Marketing
Video Marketing
Visual Search
Social Media Research
Social Commerce and Shoppable Posts
Loyalty Programs
As a startup we tried various marketing
strategies. Some worked while some didn't.
Here are a few strategies that we plan to adopt
in the near future to market our brand.

8. Messenger Chatbots
• Chatbots will power 85% of customer service by
2020
• Top benefits of chatbots are 24 hour service,
instant responses to inquiries, and answers to
simple questions
• 63% of users prefer messaging an online chatbot
to communicate with a business or brand
• By 2022, chatbots will help businesses save over
$8 billion per annum
• 80 % of business want chatbots by the end of 2020

9. • 70% of consumers say that they have shared a
brand’s video
• 72% of businesses say that video has improved
their conversion rate
• 52% of consumers say that watching product
videos makes them more confident in online
purchase decisions
• 65% of executives visit the marketer’s website
and 39% call a vendor after viewing a video
• If sites have videos on them, it's 50 times more
likely to drive organic search results compared
to text.
Video Marketing

10. Influencer Marketing
• 58% of people have bought a new
product in the past six months
because of an influencer’s
recommendation
• 63% of consumers trust
influencers’ opinions of products
much more than what brands say
about themselves

11. Social Media Marketing
• Instagram games and quizzes:
1. Guess the cut/ piece of the meat
2. How to pronounce
3. Fun facts quizes
4. A math riddle with vikilicous products
5. A crossword puzzle with vikilicous
products
We could also start a campaign which says
#DoorHokeBhiPaas
Basically depicting any part of India's
connecting element right at your doorstep
whenever you miss it!