David steer. kraft foods

The Retail / Manufacturer as Strategic Partners… - A perspective for the future David Steer President, Kraft Foods Russia ECR Conference, Moscow, June 1 2010

Do we speak the same language? …..

12 months ago, 6 Questions If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GDS accelerates new product launches by 50% ,[object Object],[object Object],Item introduction ,[object Object],2W Product analysis ,[object Object],[object Object],[object Object],[object Object],1 W Completion ,[object Object],[object Object],1 W Store Product information ,[object Object],2 D Edit & Publish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EDI - DESADV/RECADV results exceed expectations DESADV implemented

Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If we want to to better serve the consumer and promote a healthy business environment, We need a much more effective and constructive strategic partnership between retailer and manufacturer on industry issues, And then we need to create a united and constructive dialogue with the government and with their agencies. Our Strategic Partnership – Key Issue If we are Consumer focused….

David steer. kraft foods

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David steer. kraft foods