In this PPT we have mentioned how to launch your product in the market. We have share the strategy of launching Nestle Everyday Biscuit as a new product.

1. BRAND
Management
Final Project
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2. BRAND MANAGEMENT
FINAL PROJECT
• Ghulam Mustafa
• Rakesh Kumar
• Kainat Awan
• Saira Mirani
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Group Members:

3. Acknowledgment
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We are deeply grateful to Sir Ahsan Ali, our university teacher, for
their exceptional guidance and support throughout our academic
journey. Their expertise, passion, and dedication to teaching have
been a constant source of inspiration for us. Sir Ahsan Ali has an
incredible ability to make complex subjects understandable, and
their teaching style is engaging and thought-provoking. They have
provided us with valuable feedback, encouragement, and motivation
that have helped us to achieve our goals. Their unwavering support
and mentorship have made a significant impact on our life, and we
will always be grateful for their kindness, generosity, and
commitment to excellence.

4. OUR SELECTED BRAND
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5. PRODUCT SUMMARY
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• Our new product, Everyday Milk Biscuit with name “Desire Butter”
• Made with whole wheat flour, fresh milk, real butter and a hint of natural sugar,
• Tasty and Nutritious snack for everyday consumption.
• Perfect for health conscious people
• Convenient packaging that is easy to carry and store, making them an ideal option
for busy individuals.
• Affordable in Price
• Widely Available

6. CATEGORY INTRODUCTION
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Snack Food Category, specifically in the biscuit or cookie subcategory.

7. BRAND VISION
• 1st Choice of consumers looking for a healthy and tasty snack.
• High-quality ingredients, maintaining stringent quality standards, and being socially
responsible.
• Promote a healthier snacking culture
• The brand aims to be transparent with customers about the ingredients used and
their benefits.
• Provide a delicious and nutritious snack option.
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8. Brand Strategy
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Brand Positioning
We will position “Everyday" as a health-conscious biscuit brand that offers nutritious and delicious options for health-
conscious customers seeking a guilt-free snack.

9. MARKET RESEARCH
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1.Analyze the market to understand the demand for health-
conscious biscuits
2.Identify key competitors

10. 3. Gather insights on consumer preferences and trends
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Customer insight is crucial for the success of "Everyday Milk Biscuit".
The product caters to:
• Health-conscious
• Convenience-seeking
• Taste-focused
• Value-focused Consumers

11. COMPETITIVE ANALYSIS
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• Peek Freans is a highly respected and
well-known
• Since 1850s.
• Market leader in the industry
• Uses finest ingredients and
implementing rigorous quality
control measures,
• Trust of consumers all over the world
• Strong reputation for producing high-
quality biscuits

12. TARGET AUDIENCE:
Broad audience that includes individuals looking for healthier snack options
or those with specific dietary preferences.
Target audiences for Peak Freans Whole Wheat biscuit:
• Health-conscious individuals
• Weight-conscious individuals
• Individuals with specific dietary needs
• Health-conscious seniors
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13. WHEATABLE
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Target Audience Of LU is same as Peek Freans.

14. •BENEFITS
LU provides customers with the benefits of wholesome nutrition,
delicious taste, and convenient snacking options through their range
of Wheatable Biscuits.
• REASON TO BELIEVE
LU instills trust through their commitment to quality, using premium
ingredients, stringent production processes, and a rich heritage of
crafting delectable biscuits, ensuring customer satisfaction and loyalty.
• DISCRIMINATOR
LU: Health meets indulgence with whole wheat goodness & irresistible
taste, setting them apart from other brands.
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15. • THE ESSENCE
Wholesome delight with a touch of indulgence, crafting biscuits that satisfy
both health-conscious and taste-seeking consumers.
• ROOT STRENGTH
LU's root strength lies in their rich heritage of crafting premium biscuits,
blending tradition with innovation to create delectable snacks.
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16. PRICING
•Peek Freans Whole Wheat Biscuit Prices
• Family Pack 85
• Half Role 40
•LU Wheatable Biscuits Price
• Family Pack 85
• Half Role 40
•We will set our price
• Family Pack 75
• Half Role 35
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17. BRAND IDENTITY
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• BRAND NAME: “EVERYDAY”
• LOGO VISUAL IDENTITY:
• COLOR THEME LIGHT BLUE
• TAGLINE OR SLOGAN
“Jagao Fitness Desire, Desire Butter Ke Zariye”

18. PRODUCT DEVELOPMENT
•Recipe formulation: Create biscuit recipes using natural and wholesome
ingredients, such as whole grains, seeds, and natural sweeteners like Honey,
Date Sugar or Coconut Sugar.
•Product testing: Conduct thorough taste tests and gather feedback from a
diverse group of individuals to ensure our biscuits meet the desired flavor,
texture, and nutritional profile.
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19. Product Packaging
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COMPANY
NAME PRODUCT
PICTURE
BRAND
LOGO
PRODUCT
NAME

20. JINGLE
Gym Kia? Ya Swim Kia?
Desire Butter Ko Kill Kia
Ab doctors ne bhi pehchan liya,
Desire Butter Likh kar Subha, Dupeher, Shaam Dia
Khud ko healthy banana hai
To Desire Butter Ko Apnana Hai
Office, Ghar Ya Ho Gym.
Desire Butter Se Raho Slim
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21. Production
•Establish Machines In Our Factory
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22. •Source Ingredients
Identify reliable suppliers who can provide high-quality, organic, and locally
sourced ingredients to maintain the integrity of your brand.
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23. •Quality Control Unit
Implement strict quality control measures
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24. Marketing and Promotion
4 P’s OF MARKETING
•Product
•Price Cost plus Price
•Place All Over Pakistan
•Promotion Through Different Media
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25. Marketing and Promotion
DIGITAL MEDIA
Social Media Campaigns
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26. Marketing and Promotion
DIGITAL MEDIA
Content Creation
•Write blogs and articles on our website
•Animated Video Creation Like
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27. TV COMMERCIAL
• We will cast Shoaib Malik and Sania Mirza in our Ad.
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28. Organize sampling campaigns at:
• Health food stores
• Fitness centers
• Community events
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OUTDOOR MARKETING

29. •Banners
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30. BUDGET ALLOCATION IN %
•TV COMMERCIAL 40%
• OUTDOOR MARKETING 30%
• ONLINE MARKETING 20%
• SAMPLE MARKETING 5%
• PRINT MEDIA MARKETING 3%
•OTHER 2%
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31. DISTRIBUTION AND SALES
•Old Distributor
•Online Sales
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32. CUSTOMER FEEDBACK AND ITERATION
• Encourage Customer Feedback
• Provide channels for customers to share their thoughts, reviews, and
suggestions
• Continual Improvement:
Analyze customer feedback, reviews, and market trends to identify areas for
improvement in product quality, flavors, packaging, and marketing strategies.
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33. 33
THANKS

34. ANY QUESTIONS?
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FEEL FREE TO ASK