1. 3 Tips in 10 mins
•3 Tips to make your marketing
easier
•A little focussed time and effort
can save precious $$
2. # 1: Objectives!
• Definition: Something worked toward or striven
for; a goal.
• You need to have objectives:
• To know the results of your activities
• To give you focus for allocating your precious
resources, including time and money! Also staff,
capital, etc
3. #2: Who is your ideal
customer?
• Define WHO before you can decide what
they want
• Who can you add value to?
• Who has a core need that you can meet?
• Who can afford your product or service?
• Accurate profiling will lead to more
effective marketing
4. #3: Stand out from the
crowd!
• What makes your business different?
• Focus on the ‘right’ differences…
Those you can deliver profitably
Are not easily replicated by your competitors
Are sustainable in the long term
Are of value to your customers
5. Get more help
• Hear some top tips for setting your own objectives, and
how to set SMART ones
• Worksheet: Find out who your ideal customers are and
how to target them, Marketing specialist, Helen Down will
walk you through your own worksheet
• Get 10 ideas on how you can stand out from the crowd.
• Register now for this powerful 1 hour online workshop,
worksheet included and an option to get your copy of our
32 page workbook – Marketing made easy!
6. Register today
Go to:
www.mymarketingexpert.co.nz
Call: 0800 639 7378
Email: jen@mymarketingexpert.co.nz
Notes de l'éditeur
Are you throwing your marketing budget away by paying through the roof for all the ‘easy’ stuff? Don’t worry, you’re not alone. Here at Synthesis Marketing we spend a lot of time with our clients getting back to basics. And, that’s exactly what Marketing Made Easy is going to teach you to do. This month we’re giving you 3 steps to truly make your marketing easier. That doesn’t mean there’s not going to be a bit of hard work involved, but it does mean you’ll stop wasting those precious dollars!
How can you know if you’ve been successful if you don’t have any objectives? Marketing objectives and strategy are your way forward in business; they give you direction, focus and structure. Getting this part of your planning right is crucial and you need to take time to think carefully about the decisions you are making. You need to have objectives: To know the results of your activities To give you focus for allocating your precious resources, including time and money! Also staff, capital, etc So that, as time moves on, you can determine whether you are heading in the right direction To identify when things are starting to go wrong before it is too late So you can make adjustments elsewhere to compensate for errors
Everybody has different motivators, different drivers, different quality expectations, different needs and different ways of measuring success and satisfaction. The focus of marketing is to deliver what the customer wants in a way that enables you to make a profit. How can you decide what they want when you haven’t defined who they are? The first thing you need to do is to determine the “who”! To find your target markets think of groups and types of customers who you can add value to. Customers who have a core need that you can meet and who can afford your product or service. Focus all your marketing activity at these people. If you have selected real targets and profiled your customers accurately then you will be able to decide which advertising media to use, how to reach them, and what key messages you should use to gain a positive response from them.
Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive. You must bank on the right differences: Those you can deliver profitably Are not easily replicated by your competitors Are sustainable in the long term Are of value to your customers
To get more help with Marketing made easy we have great news, a 1 hour interactive and focussed online workshop where you will Hear some top tips for setting your own objectives, a nd how to set SMART ones Worksheet: Find out who your ideal customers are and how to target them, Marketing specialist, Helen Down will walk you through your own worksheet Get 10 ideas on how you can stand out from the crowd. Register now for this powerful 1 hour online workshop, worksheet included and an option to get your copy of our 32 page workbook – Marketing made easy!
