Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps

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This document provides guidance on using social media effectively. It discusses finding your target audience and determining why they would want to hear from you. It also addresses creating a social media plan with realistic targets and metrics for success. The final section covers maintaining momentum by giving your time, knowledge and efforts to help others in order to build relationships and community. Overall the presentation aims to help organizations maximize their social media efforts.

Technologie Sports

#MCC11
You’re on social media
now what?
Finding the next steps

Presented by Amy Sept
Nimbyist Communications

Social Media =

Online activities that
connect users with other
people and information.
~ Amy W. Sept

http://www.flickr.com/photos/cverdier/4321365261

• Find new audience
• Attract more support
• Share expertise and information
• Engage your supporters
• Build an online community
• Create new connections
• Raise money
• Promote events

http://www.flickr.com/photos/kayveeinc/3095282108

http://www.flickr.com/photos/ikayama/983021323

http://www.flickr.com/photos/38565413@N03/5086611825

WHO
do you want to talk to?

WHY
do they want to hear from you?

WHAT
is your plan?

HOW
will you keep moving forward?

9 million Canadians log into
Facebook every day

4.8 million Canadians have
Twitter accounts

3.7 million Canadians
are on LinkedIn

WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/matthewfield/2306001896/

• Connection to organization?
• Gender?
• Location?
• Income?
• Interests?
• Psychographic details
(ie what stage of life are they in?)
• Preferred social network?

WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/junehymas/3725211174/

Half of all Facebook logins
are to play games.

40% of Facebook users are under 25,
compared to just 17% of Twitter users.

42% of those 50+ are involved
with social networking.

WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/sepehrehsani/5766453552

WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/gerlos/3119891607

WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/bonvoyagetohappy/5561851941

“You have to earn your
place in your audience’s
minds every day.”
Owen Thomas, VentureBeat

WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/visionello/4458183538

WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/loop_oh/4541019515

WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/dcjohn/12852539

WHAT IS YOUR PLAN?
http://www.flickr.com/photos/george/3047558085

WHAT IS YOUR PLAN?
http://www.flickr.com/photos/mikefischer/2871738932/

$We will know we’ve been successful if … WHAT IS YOUR PLAN? http://www.flickr.com/photos/cambiodefractal/503032254$

Set
realistic
targets!

WHAT IS YOUR PLAN?
http://www.flickr.com/photos/hikingartist/4789352849

HOW WILL YOU KEEP MOVING
FORWARD?
http://www.flickr.com/photos/mouser-nerdbot/5108001443

HOW WILL YOU KEEP MOVING
FORWARD?
http://www.flickr.com/photos/alphageek/233472093/in/photostream/

“Investing your social
currency means giving your
time, your knowledge, and
your efforts…
people don’t care about your
business until they know you
care about them.”

Scott Stratten, UnMarketing

SOURCES
• Photos used under Creative Commons from Flickr.com.
• LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-
hits-100-million-breakdown-by-country-graphic/ (March 2011)
• LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-
network-statistics-2011-infographic (March 2011)
• Facebook vs Twitter, 2010 Demographics:
http://www.nickburcher.com/2011/01/twitter-demographics-vs-
facebook.html (January 2011)
• Facebook gaming statistics: http://www.allfacebook.com/facebook-
games-statistics-2010-09 (September 2010)
• Seniors’ Presence on Social Media Doubles:
http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-
media-doubles/ (May 2010)

http://www.flickr.com/photos/tabor-roeder/5423474969/

Thank you!

Amy W. Sept
Nimbyist Communications
www.nimbyist.com
416.619.7730
amy@nimbyist.com
@amysept / @nimbyist

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

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Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps

1. #MCC11 You’re on social media now what? Finding the next steps Presented by Amy Sept Nimbyist Communications

2. Social Media = Online activities that connect users with other people and information. ~ Amy W. Sept

3. http://www.flickr.com/photos/cverdier/4321365261

4. • Find new audience • Attract more support • Share expertise and information • Engage your supporters • Build an online community • Create new connections • Raise money • Promote events http://www.flickr.com/photos/kayveeinc/3095282108

6. http://www.flickr.com/photos/ikayama/983021323

7. http://www.flickr.com/photos/38565413@N03/5086611825

8. WHO do you want to talk to? WHY do they want to hear from you? WHAT is your plan? HOW will you keep moving forward?

9. 9 million Canadians log into Facebook every day 4.8 million Canadians have Twitter accounts 3.7 million Canadians are on LinkedIn WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/matthewfield/2306001896/

10. • Connection to organization? • Gender? • Location? • Income? • Interests? • Psychographic details (ie what stage of life are they in?) • Preferred social network? WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/junehymas/3725211174/

11. Half of all Facebook logins are to play games. 40% of Facebook users are under 25, compared to just 17% of Twitter users. 42% of those 50+ are involved with social networking. WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/sepehrehsani/5766453552

12. WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/gerlos/3119891607

13. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/bonvoyagetohappy/5561851941

14. “You have to earn your place in your audience’s minds every day.” Owen Thomas, VentureBeat WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/visionello/4458183538

15. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/loop_oh/4541019515

16. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/dcjohn/12852539

17. WHAT IS YOUR PLAN? http://www.flickr.com/photos/george/3047558085

18. WHAT IS YOUR PLAN? http://www.flickr.com/photos/mikefischer/2871738932/

19. We will know we’ve been successful if … WHAT IS YOUR PLAN? http://www.flickr.com/photos/cambiodefractal/503032254

20. Set realistic targets! WHAT IS YOUR PLAN? http://www.flickr.com/photos/hikingartist/4789352849

21. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/mouser-nerdbot/5108001443

22. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/alphageek/233472093/in/photostream/

23. “Investing your social currency means giving your time, your knowledge, and your efforts… people don’t care about your business until they know you care about them.” Scott Stratten, UnMarketing

24. SOURCES • Photos used under Creative Commons from Flickr.com. • LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin- hits-100-million-breakdown-by-country-graphic/ (March 2011) • LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global- network-statistics-2011-infographic (March 2011) • Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs- facebook.html (January 2011) • Facebook gaming statistics: http://www.allfacebook.com/facebook- games-statistics-2010-09 (September 2010) • Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social- media-doubles/ (May 2010) http://www.flickr.com/photos/tabor-roeder/5423474969/

25. Thank you! Amy W. Sept Nimbyist Communications www.nimbyist.com 416.619.7730 amy@nimbyist.com @amysept / @nimbyist

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