The biggest challenge to social media isn’t technology – it’s getting your organization to embrace change, get over their fear and hesitation, and try something new. But where do you find a lever big enough to move that kind of mountain? And what if you’re not even sure how to get started yourself? This workshop explores the fears and frustrations individuals face with social media, and will provide strategies for helping your organization make the changes it needs to start down that road. Topics include: - How organizations change and how to find your organization’s ‘change complexion’ - Shifting the frame of reference for fun & profit - Barriers and how to leap them - Finding the right language to make change friendly - Baby steps: how to make big change one small step at a time - Information & resources to arm yourself with

1. Switching Gears Adapting to technology change

7. I see two kinds of guru… ALL THE TIME.

8. Gurus: a field guide vs

9. Not for you vs

14. Before you do this...

15. Documentation?

18. You don’t actually need to know how it works

21. Flavours of resistance, Part I: 2001

22. Flavours of resistance, Part II: Privacy

24. Case Study I – Blogging at the ACA

25. Case Study I – Blogging at the ACA

34. Further reading