Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.

1. Getting Your Board on Board

6. Singular
Policy
Entrepreneurial
Governance
Model
Model
Stable Innovative
Constituency/
Emergent
Representative
Cellular Model
Model
Networks

7. Policy Governance Model
• Clarity of Roles
• Focus on outcomes/results
• Board sometimes ‘disconnected’
• Interest in big picture
• Focus on adequate resources, fundraising

8. Constituency Representative Model
• Decentralized power
• Communication is emphasized
• Decision-making can be difficult
• Tendency sometimes to pursue self-
preservation

9. Entrepreneurial Model
• Market orientation, focus on efficiency,
effectiveness
• Innovation as an opportunity for market share
• Focus on bottom-line over societal interests

10. Emergent Cellular Model
• Organic and Flexible structure
• Board challenges deeply held assumptions,
catalyst for change
• Reliance on distributed networks, technology
innovations
• Significant negotiations often needed for
decisions

22. Be a good
fundraiser.
Be a better
marketer.

29. Generative Thinking

30. Three Modes of Board Thinking

31. I. Fiduciary/Productive

32. II. Strategic/Logical

33. III. Generative/Expressive

34. Art Gallery – Loan to a Las Vegas
Casino
• Fiduciary: Insurance, security, donor control,
timeline, curatorial control
• Strategic: Attendance, image, prototypes,
competitive, patrons
• Generative: Is this mission oriented? What
else would we do for the right price? Are we
conservative or populist? Is the art viewing
experience compromised?

35. Moving to Generative Thinking
• Happens during informal times, not formal
meetings
• Needs to be framed: structure, human
resources, political, symbolic
• Retrospective thinking
• Executives and Directors work collaboratively

36. Moving to Generative Thinking
• Individual directors are sounding boards for
advice
• Use “wicked questions” to expose issues
• Create informal time – board dinner
before/after meetings

38. Your
turn