Recording: http://www.youtube.com/watch?v=SBPeNQb3V8w Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you! In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors. Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

1. CanadaHelps & McMaster
Survey Results
Part 2 of 2
January 25, 2011

2. Today’s Presenter
Kirstin Beardsley
Marketing & Communications Manager
CanadaHelps

3. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

5. Webinar Agenda
Survey background
Charitable people
Which charities?
How much to give
Donor behaviour

6. SURVEY BACKGROUND

7. • ~20,000 responses
• Spring/Summer 2010

8. Why is understanding your donors
important?

9. Meet your
CanadaHelps
donor…

10. CHARITABLE PEOPLE

11. Thinking about
charitable
giving

12. …not just monetary donations

13. 82% Volunteer 5 or more
hours every month
“Volunteering is
important for
staying involved in 50%
one’s community”

14. 1 I want to help people in need
I want to help a cause in
2 which I personally believe
I want to contribute to my
3 community

15. WHICH CHARITY?

16. • Mission
• Reputation
• Impact

18. How do you find out
60 about a charity?
50
40
30
20
10
0

19. • Past giving
• Being asked
by a friend or
colleague
• Volunteering
• Receiving
charity info
• Being asked
by the charity

20. Most donors give
regularly to their
favourite causes

21. HOW MUCH TO GIVE?

22. $165
Average Donation Size

23. • Based on budget & Yes
expenses
• Yearly giving budget
• Based on size of
charity & their need
• Donate the amount
suggested by charity
• Same amount as
No others

24. Do donors consider the tax credit
when deciding how much to give?
80
70
60
50
40
30
20
10
0
Yes No

25. Maybe
Yes
23%
42%
No
35%
Would you increase your donation if
tax credits for donors were increased?

26. Would you give more if…
A friend or colleague asked?
A charity asked?

27. DONOR BEHAVIOUR

28. Winning ways to give
1. Online [by far] 6. Payroll deductions
2. Through a friend 7. Canvasser
3. Mail 8. Phone
4. Automatic bank 9. Financial Advisor
withdrawal [distant last]
5. In person

29. Use of Online/Social Media Tools

30. • 47% make decisions together
• 39% make separate decisions
• 14% have one person make all decisions

31. 90
Giving Online
80
70
60
50
40
30
20
10
0

32. Economic Downturn
• Most online donors weren’t affected
• Most gave the same amount or more

33. Haiti Earthquake – January 2010

34. How will giving to Haiti relief efforts
affect other donations?
Not give Give more
1% 7% Give less
8%
Give same
84%

35. 10
20
30
40
50
60
70
0
Media
Knowledge of charity's relief work
Charity website
Knowledge of charity's work in
Haiti
Friend
Advertisement
Phone call/email from charity
Social media
during a disaster
CanadaHelps.org listing
Government
Business
Finding out about charities

36. • Secure donation processing
• Online donations
• Credit card donations
• All donations in one spot
• One tax receipt for all
donations

37. • Deliberate
• Strategic
• Thoughtful

38. ABOUT MYCHARITYCONNECTS

39. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

40. Upcoming Webinars
www.mycharityconnects.org/webinars
• February 9 – CanadaHelps Orientation for
Registered Charities
• February 23 – Top 10 Online Fundraising Mistakes
• March 9 – Facebook Basics for Your Organization
• March 23 – The Art of Storytelling: 2.0 Edition
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case Studies

41. Charity Survey
Abigail Payne
paynea@mcmaster.ca

42. QUESTIONS
 You can hear us, but
we can’t hear you
 Type questions in the
Questions Log

43. Keep in touch!
info@canadahelps.org
kirstin@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps