Often, fundraisers are told that they must be good storytellers. The narrative of stories is indeed critical in the relationship-building component of fundraising. But what story do you tell and how do you tell your story in the age of mass-market consumerism, of millions of internet blogs, videos, and tweets all competing for attention? And how vital is an engaging in-depth story when the sound-bite, or the 140-character tweet seems to be all that people have time for? Connect the personal touch with the marvelous world of accessible internet media, and begin listening to, and telling the stories that compel, that engage, and ultimately, that raise funds. Presentation by: Owen Charters, Executive Director & CEO, CanadaHelps Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits. The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

1. The Art of Storytelling: 2.0 Edition
March 23, 2011
The 2011 MyCharityConnects
Webinar Series is generously
supported by Direct Energy.

2. Today’s Presenter
Owen Charters
CEO, CanadaHelps

3. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

5. Storytelling 2.0 for Nonprofits:
The Web Edition

16. “What is the use of living
if it be not to strive for
noble causes and to
make this muddled world
a better place for those
who will live in it after
we are gone?”
-Sir Winston Leonard Spencer Churchill,
Dundee, October 9th, 1908

21. “The donor
is bothering
me…”

29. ABOUT MYCHARITYCONNECTS

30. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

31. MyCharityConnects Conference 2011
JUNE 6 – 7 | MaRS Centre, Toronto
• Join us for thought-provoking keynotes,
practical how-to workshops and plenty of
chances to learn from other non-profits
about what works online… and what
doesn’t!
• A proud partner in Net Change Week
• Registration is open! Early bird ends on
April 30. Limited quantities available.
www.mycharityconnects.org/2011Conference

32. Upcoming Webinars
www.mycharityconnects.org/webinars
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case
Studies
• May 11 – Spruce up your E-newsletter
• May 25 – 10 Tips to Improve Your Website
• June 15 – Getting the Most From your MyCharity
Account & Reports
• June 29 – Know Your Website: An Intro to Google
Analytics
• July 20 – YouTube’s NonProfit Program & the
Fundamentals of Video Storytelling

33. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps

34. YOUR TURN