1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
2. Overview
Wednesday, January 19, 2011
What
about me?!
This webinar only discusses social media,
not the GOSO platform.
Feel free to email liz@goso.com to schedule a live demo.
A platform tour is also available on www.goso.com
3. Overview
Wednesday, January 19, 2011
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Success Stories
6. Tips and Tricks
4. Industry Stats
Social will be like air Wednesday, January 19, 2011
Is Facebook your morning cup of Joe?
Source: http://www.onlineschools.org/blog/facebook-obsession/
5. Industry Stats
Social will be like air Wednesday, January 19, 2011
Good thing you have a Facebook Page!
Source: http://www.onlineschools.org/blog/facebook-obsession/
6. Industry News
Social will be like air Wednesday, January 19, 2011
Groupon is worth ALOT
Groupon is talking with
bankers about an initial
public offering (IPO) that
would put the startup at a
valuation somewhere
between $15 billion and
$20 billion!
“We’re thrilled that Groupon has earned the confidence of some of the world’s
most respected investment firms. With their support, we will continue on our
mission to change the way people shop locally & serve the world’s local
businesses.”
- Founder & CEO Andrew Mason
Source: http://mashable.com/2011/01/13/groupon-prepares-for-spring-2011-ipo-at-a-15b-valuation-report/
7. Industry News
Social will be like air Wednesday, January 19, 2011
Inside the Grammys’ Music Is Life Is Music
For this year’s campaign, users can follow the musical journey of their favorite artists and share
their own musical histograms. The Academy & Co. kicked off Music Is Life Is Music with a
Foursquare-esque app called the MusicMapper on both iPhone and Android platforms.
The app, which is a mashup of Google Maps, SimpleGeo (for the location-based API) and music
subscription service Rdio, allows users to tag locations on a map of their current city with songs
and notes.
The app also integrates Flickr and Foursquare data, highlighting concert venues via Foursquare,
and using Flickr to add photos of local artists and nearby venues to augment the experience.
Source: http://www.grammy.com/blogs/map-your-music-memories
8. Industry News
Social will be like air Wednesday, January 19, 2011
The Power of Viral Video
A Youtube video of Ted Williams on the
Columbus Dispatch’s website earlier
this month went viral the day after it
was shot. By January 5, the Youtube
video had received more than 5 million
views. By January 6, Kraft announced
that Williams would do a voiceover for
a Macaroni & Cheese spot.
YouTube reports that a new Kraft
Macaroni & Cheese commercial
voiced by Williams got 901,000
views this month, a huge jump
over the usual number of views
for other Kraft videos on the site.
Source: http://mashable.com/2011/01/14/ted-williams-kraft-2/
9. Industry News
Social will be like air Wednesday, January 19, 2011
Music all stars release
first single on Facebook
Jay-Z & Kanye West teamed up to
release Watch The Throne, their new
album together. They created a
Facebook page for the release of
their first single. You must Like the
page to hear the song.
Source: http://www.facebook.com/WatchTheThrone
10. Industry News
Social will be like air Wednesday, January 19, 2011
Choose Your Own Adventure with Samsung
Samsung is going interactive with a new YouTube campaign for their Android-based Galaxy Player
50. The Samsung Galaxy Player 50 campaign is a simple choose-your-own-adventure style
experience. Basically, it stages a robbery in a grocery store in “downtown” and asks viewers who
they would like to see save the day. Five different videos give each character a chance to save the
day, thanks to their Galaxy Player 50, and to show off some of the player’s features along the way.
Source: http://www.samsung.com/galaxyplayer50/
11. Industry News
Social will be like air Wednesday, January 19, 2011
Coming Soon: Personalization
of media on Facebook
UK Independent announced that it now
offers granular subscriptions by
Facebook. Instead of just "Liking" the
entire site and getting all its articles
pushed to your Facebook newsfeed, you
can now limit your Like to particular
authors and some topics on the site.
All media will be personalized in three to
five years.
- Facebook COO Sheryl Sandberg
Source: http://www.readwriteweb.com/archives/how_media_will_relate_to_facebook_in_the_future.php#more
12. Industry News
Social will be like air Wednesday, January 19, 2011
Amber Alerts now published on Facebook
Facebook announced the launch
of 53 AMBER Alert pages that
will dispatch bulletins about
missing children via the news
feed. Facebook will donate 50
million advertising impressions
to promote these Pages.
Chris Sonderby, Facebook’s Lead
Security and Investigations
Counsel explained that the viral
nature of Facebook will increase
the effectiveness of the updates.
Source: http://www.insidefacebook.com/2011/01/12/amber-alert-facebook-pages/
13. Industry News
Social will be like air Wednesday, January 19, 2011
Meet GoldRun
GoldRun brings together augmented reality
with location-based marketing. Their platform transforms
smartphones into dynamic promotional tools that can be used to
drive traffic to both physical and online destinations, increase
product sales and bolster brand loyalty.
Source: http://goldrungo.com/
14. Industry News
Social will be like air Wednesday, January 19, 2011
Chevrolet presents MLK Reading Project
In order to celebrate
the debut of the MLK
National Memorial in
August, Chevrolet is
using this landing
page to promote this
legendary leader’s
powerful message.
Source: http://chevymlk.com/
15. Industry News
Social will be like air Wednesday, January 19, 2011
Tumblr turns to creative communities
Tumblr plans to build its
platform to cater to creative
communities for musicians,
fashionistas, writers,
photographers, etc. Tumblr’s
new funding will allow it to
hire employees to reach
these communities.
Rich Tong, Tumblr’s new fashion director “has the fashion vocabulary, so unlike
everybody else at Tumblr, he can go into that community and say, ‘Well, why do you
use Tumblr? What could we be doing better? What’s the most interesting stuff
that’s going on right now, and where do we find it?”
Source: http://mashable.com/2011/01/15/tumblrs-roadmap-heads-straight-for-the-creative-community/
16. Industry News
Social will be like air Wednesday, January 19, 2011
Pushkart takes on social networth
Pushkart is a free marketing and advertising service that enables you to get exclusive Deals, share
them with your social networks, and hook up friends!
“The idea behind the platform is that we as human beings have a certain amount of
influence, which can be taken with us and verified.We should be able to use that influence to
get deals with local merchants and unlock deals for our friends as well.”
-Craig Elimeliah, Co-Founder
Source: http://www.pushkart.com/
17. Industry News
Social will be like air Wednesday, January 19, 2011
HP presents Live Youtube Improv Comedy
Actors from the Upright Citizens Bridgade Theater will take skit ideas
from viewers & perform them live on Google’s video-sharing site.
The 2-hour show, dubbed HP ePrint Live, will be hosted by comedian
Rob Riggle & simultaneously broadcast on the HP From Home
Facebook Page. Viewers can send in ideas for skits by e-mailing their
submission to one of HP’s Internet - connected ePrinters on the stage.
Ideas that are selected will be performed live.
Source: http://mashable.com/2011/01/17/hp-eprint-live/
18. Industry News
Social will be like air Wednesday, January 19, 2011
Acura gets
sporty & social
Acura invites asks participants to
select from one of several sports,
including cycling, climbing and
snowboarding. They must describe
how they will use the TSX Sport
Wagon.
The top prize is a $35,470 TSX Sport
Wagon, according to the official
contest rules.
Winner is also required to blog about
his/her experiences with the vehicle
for the first year of ownership.
Source: http://www.facebook.com/Acura
19. Industry Events
Wednesday, January 19, 2011
Facebook LiveStreamed its first Non-
Profit Web Seminar
Facebook
livestreamed the
Webinar for Social
Good, aimed at
helping non-profits
and social good
organizations get the
most out of the
platform.
Source: http://apps.facebook.com/facebooklive/
20. Industry Events
Wednesday, January 19, 2011
What’s Happening in the
Auto Industry?
2011 NAIAS
Detroit on January10-23
The show's website has a "virtual show
floor", allowing those who can't attend to
browse the stands and enter each
automaker's area, where show photos
and live Twitter updates will be displayed.
Automakers post their updates on the
show's official Facebook page, and its
Twitter account tweets and retweets the
best of the show.
The NAIAS Youtube channel has preview
tours online already & will be updated
with new debuts.
21. Success Stories
Wednesday, January 19, 2011
Know your audience
Disney has begun rolling-out its newly-designed stores, creating buzz by
inviting top mommy bloggers to the openings.
The newly designed stores have interactive features, like a mirror that
transforms into an animated storybook and shows relevant content to
the product the child in front of it is holding. Disney explained that they
wanted to create a “shopping experience” that was “the most
memorable 30 minutes of a child’s day.”
Source: http://thenextweb.com/socialmedia/2011/01/13/the-next-generation-of-retail-is-here-and-brands-are-stepping-up-their-game-are-you/
22. Success Stories
Wednesday, January 19, 2011
Coca-Cola Village wants you
to “Like” them in real life
Coca-Cola Village, an Israeli
amusement park, provides RFID
bracelets, which guests can program
with their Facebook login. They then
can Like activities & places
throughout the park. Their Likes
display in their News feed.
The park’s photographers can also
upload photos to their profile after
scanning their bracelet.
"We are continuously looking for ways to connect the physical world with the virtual world. The idea behind
"The Like machine" is an ultimate solution. It is an innovative and pioneering method, and through it the
possibility to involve your Facebook friends in events and experiences that are happening to you around the
world becomes a very true reality."
Source: http://thenextweb.com/socialmedia/2011/01/13/the-next-generation-of-retail-is-here-and-brands-are-stepping-up-their-game-are-you/
23. Tips & Tricks
Wednesday, January 19, 2011
Why does no one click on my videos?
Craft interesting, effective titles, descriptions, and tags. for your
video to maximize the power of your metadata.
Share your videos to your social networks and websites.
Try other video sites like Vimeo.
Shorten your videos so you don’t lose your audience.
Experiment on times to publish your video.
Source: http://www.socialtimes.com/2011/01/online-video-views/
24. Tips & Tricks
Wednesday, January 19, 2011
What makes a good blog great?
Source: http://www.socialtimes.com/2011/01/corporate-blogging-rapid-ascent/
