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Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern communicator
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MYNEWSDESK 2017 @jonobean LISTEN & LEARN The only 2 skills needed for the modern communicator
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MYNEWSDESK 2017 @jonobean The break The update The lookup The story The recline What is your content designed for? The primary national news source
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MYNEWSDESK 2017 @jonobean New York • Impact Award Stockholm • Best Digital Campaign of 2016 • Most Innova8ve Campaign of 2016 • Silver – Best PR campaign of 2016 London • Innova8on of the Year • Best use of Technology • Chairman’s Award
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MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 “When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama @jonobean
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MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 The evolution of media monitoring @jonobean
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MYNEWSDESK 2017 @jonobean Mynewsdesk Listen Mynewsdesk Monitor PRESENT 2
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MYNEWSDESK 2017 @jonobean • Integrated PR Workflow • Decrease monitoring costs • Actionable insights for influencer relations • Actionable insights for content creation Mynewsdesk Listen
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MYNEWSDESK 2017 @jonobean • Available Now • Selective roll-out • Talk to your account manager Mynewsdesk Listen
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MYNEWSDESK 2017 @jonobean THE PR WORKFLOW Contacts Identify and manage Your Audience Monitor Monitor Your industry Publish Create and distribute Your Stories Analyze Measure Your Story
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MYNEWSDESK 2017 @jonobean • Monitor Your Industry • Identify & Engage Your Audience • Create & Distribute Your Story • Measure Your Reach LISTEN AND LEARN © MYNEWSDESK 2016 PR Workflow
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LISTEN AND LEARN ©
MYNEWSDESK 2017 @jonobean 1. Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try Mynewsdesk Listen or Monitor Your 5 Takeaways LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
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MYNEWSDESK 2017 @jonobean - Albert Einstein LISTEN AND LEARN © MYNEWSDESK 2016 “The measure of intelligence is the ability to change ”. “Once you stop learning you start dying” @jonobean
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MYNEWSDESK 2017 @jonobean Thank you! @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
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