How can enterprises achieve digital transformation? It’s not just launching new digital tools or kick-starting an innovation hub. It starts with data; your client data. In their session from IN|VEST 2018, MyVest CEO Anton Honikman & Aite Group’s Alois Pirker discussed how firms’ data initiatives are driving digital transformation.

1. CREATING THE FIRM
OF TOMORROW
DIGITAL TRANSFORMATION
THROUGH CLIENT DATA
Presented at:
July 10, 2018

2. Aite (pronounced “eye-tay”) Group is an independent research
and advisory firm focused on business, technology, and regulatory
issues and their impact on the financial services industry.
MyVest builds enterprise wealth management technology for the
digital age. Driven by a vision for client-centric advice, we
empower firms to deliver personalized portfolios at scale.
Headquartered in San Francisco, we operate as an autonomous
subsidiary of TIAA.
Alois Pirker
Research Director,
Wealth Management
Anton Honikman
CEO
© 2018 MyVest Corporation. All Rights Reserved.

3. The financial industry will be digitally
transformed before we know it.
Customer data is the central life blood of
that transformation.
Anton Honikman
© 2018 MyVest Corporation. All Rights Reserved.

4. Legacy Systems
Infrastructure
Client / Advisor
Engagement
Process and Application
Logic / Data Integration
Sources: Aite Group and microgen.
Client-OrientedProduct-Oriented
• Clearing & Custody
• Accounting / IBOR
• Trust
• Record Keeping
• Digital Self-Service
• Needs Analysis
• Financial Planning
• Risk Analytics
• Personal Finance /
Wellness Management
• Content / Education
Back-Office
Systems
Back-Office Systems
Clearing
& Custody
Accounting
Systems
Record-
Keeping
So What is the Client Data Layer?
Mapping and
Transformation
DATA LAYER
Data Conversion /
Organization
• CRM
• Account Aggregation
• Social
• Digital EngagementMapping &
Transformation
Semantic
Data Model
Process
Driven
Business Facing
Applications
© 2018 MyVest Corporation. All Rights Reserved.

5. So What is the Client Data Layer?
Semantic
Data Model
Process
Driven
Mapping and
Transformation
DATA LAYER
Data Conversion /
Organization
• CRM
• Account Aggregation
• Social
• Digital EngagementMapping &
Transformation
Semantic Data
Model
© 2018 MyVest Corporation. All Rights Reserved.

6. The data layer is
command central,
the brain of the
organization — the
conduit for action
on the front end.
Alois Pirker
© 2018 MyVest Corporation. All Rights Reserved.

7. Digital Transformation with the
Client Data Layer
© 2018 MyVest Corporation. All Rights Reserved.
Insurance
Investment
Accounts
Banking
Family | Health | Education
Profession | Life Stage | Life Events
Goals | Digital Engagement
Comprehensive data inputs for a holistic view
Non-Financial LifeFull Financial Life
Held & Held Away

8. Client Data Layer
Digital Transformation with the
Client Data Layer
© 2018 MyVest Corporation. All Rights Reserved.
Family | Health | Education
Profession | Life Stage | Life Events
Goals | Digital Engagement
Powers transformational outputs across the organization
Insurance
Investment
Accounts
Banking
Held & Held Away

9. Hyper-
Personalization
Empower
NextGen Advisors
Drive
Firm Intelligence
Client Data Layer
Digital Transformation with the
Client Data Layer
© 2018 MyVest Corporation. All Rights Reserved.
Family | Health | Education
Profession | Life Stage | Life Events
Goals | Digital EngagementInsurance
Investment
Accounts Banking
Held & Held Away

10. Hyper-
Personalization
Empower
NextGen Advisors
Drive
Firm Intelligence
© 2018 MyVest Corporation. All Rights Reserved.
Dynamically tailor solutions, service,
and content to each consumer’s
individual circumstances

11. Hyper-
Personalization
Empower
NextGen Advisors
Drive
Firm Intelligence
© 2018 MyVest Corporation. All Rights Reserved.
Systematically pinpoint highest value
activities to grow/retain/scale

12. Hyper-
Personalization
Empower
NextGen Advisors
Drive
Firm Intelligence
© 2018 MyVest Corporation. All Rights Reserved.
Unlock new insights to drive strategic
resource allocation

13. No one shops for a data layer.
Agile firms connect the dots.
Alois Pirker
© 2018 MyVest Corporation. All Rights Reserved.

14. Customer data is the
asset that enables
us to move from
mass production
to “markets of one.”
Anton Honikman
© 2018 MyVest Corporation. All Rights Reserved.

15. Learn
more
aitegroup.com
myvest.com
© 2018 MyVest Corporation. All Rights Reserved.