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GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking Workshop

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GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking Workshop

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Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.

The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.

If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise

Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.

The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.

If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise

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GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking Workshop

  1. 1. 2015 Idea to Iteration
 Design Thinking Workshop: Method to the Madness Mydhili Bayapuneedi | Praneet Koppula CEO, YoungCurrent | UX, MathWorks 4th December 2015 #GHCI15 2015
  2. 2. 2015 About Us Mydhili B @myd EdTech, Startups, Design, Product Previously Google, YouTube, Harvard, MIT, Microsoft Research, Startups… Praneet K @mphaxise UX, Product, Enterprise, Customer Experience Previously HFI, GrameenPhone, Samsung, Stanford, Startups…
  3. 3. 2015 Purpose Empower you with the 5 step Design Thinking process in order to create meaningful products/services for your users.
  4. 4. 2015 Expectations ▪ What are somethings that you expect from this workshop?
  5. 5. 2015 Take Aways ▪ Human-Centered Design: Establishing User Empathy ▪ Prototyping: Enlightened trial-and-error as a companion to intelligent planning ▪ Radical Collaboration: Project teams, Management and Customers ▪ Integrated Solutions: Technology, Business and Human Values ▪ Process Mindfulness: A reliable sequence of creative tools
  6. 6. 2015 Agenda ▪ Design Thinking Workshop ▪ Feedback + Reflections ▪ Wrap Up
  7. 7. 2015 Design Thinking “…design thinking is neither art nor science nor religion. It is the capacity, ultimately, for integrative thinking.” - Tim Brown, Change by Design
  8. 8. 2015
  9. 9. 2015 Teams for the Workshop ▪ Find a complete stranger in the room. You are both now a Pair for the rest of the workshop. ▪ Amongst yourselves decide who will be ‘the User’ for the rest of the workshop.
  10. 10. 2015 Teams for the Workshop ▪ Try to find team of 2 people who you are both fairly unfamiliar with. The four of you are now a group for the rest of the workshop. ▪ The user from each group will be interviewed
  11. 11. 2015 5 Step Design Thinking Process EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
  12. 12. 2015 Empathize Interview: ▪ Keep your questions Open Ended ▪ To understand habits, avoid ‘on average’ or ‘usually’. Choose ‘Tell me about the the last time….’ ▪ Encourage stories ▪ Don’t fill the pauses with suggesting answers to their questions. ▪ Don’t ask leading questions. Take a minute and think as a pair about the questions you want to ask your user.
  13. 13. 2015
  14. 14. 2015 Empathize Dig Deeper ▪ Probe by asking a ’why’ question. ▪ For a few minutes forget about the wallet, find out more about your user.
  15. 15. 2015
  16. 16. 2015 Define ‘Goals and wishes’ & ‘Insights’ (User’s) (Interviewees) “I always carry cash when I do grocery shopping on Sunday morning.” “That’s when they get fresh stocks, it makes me feel good to buy fresh vegetables for my family.”
  17. 17. 2015
  18. 18. 2015 Define “Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions.
  19. 19. 2015 Define “Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions. Praneet needs a way to easily know how much cash is left in his wallet because he shops in crowded marketplaces.
  20. 20. 2015
  21. 21. 2015 Diverge Then Converge
  22. 22. 2015 Ideate Sketch ▪ Turn off the Critique’s voice in your head. Don’t judge - just draw solutions. ▪ Go for volume. ▪ Remember to be visual.
  23. 23. 2015
  24. 24. 2015 Ideate Take a minute, as a pair pick top 5 ideas Share ▪ Keep your explanation to the minimum. Listen Now. Go back to Empathy mode. ▪ Explain your idea. Don’t spend time defending. ▪ This is about validating your ideas. ▪ Remember that you are not necessarily looking to find one winner idea.
  25. 25. 2015
  26. 26. 2015 Diverge Then Converge
  27. 27. 2015 Iterate Reflect ▪ You have a LOT of information now about your user AND the ideas you’ve generated ▪ Think about all this information against the problem statement you came up with earlier Generate ▪ Quickly sketch what your solution
  28. 28. 2015
  29. 29. 2015 Build ▪ It doesn’t have to be perfect ▪ Think of how your user is going to use the wallet ▪ Be scrappy!
  30. 30. 2015
  31. 31. 2015 Testing & Getting Feedback ▪ Let Go! ▪ Your Prototype is not important. The feedback is. ▪ Observe for a bit how the user uses OR misuses it. ▪ Make notes on how your user interacts and their reactions. ▪ Now, ask them what worked and what didn’t.
  32. 32. 2015
  33. 33. 2015 5 Step Design Thinking Process EMPATHIZE DEFINE IDEATE PROTOTYPE TEST ITERATE
  34. 34. 2015 Reflections Did you as a user find a great wallet designed for you? Design Thinking Process: ▪ Plus ▪ Delta ▪ Puzzle
  35. 35. 2015 Got Feedback? Rate and review the session on our mobile app – Convene For all details visit: http://ghcindia.anitaborg.org

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