GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking Workshop
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This document outlines a design thinking workshop conducted by Mydhili Bayapuneedi and Praneet Koppula. The workshop guides participants through the 5 steps of design thinking: empathize, define, ideate, prototype, and test. Participants are split into pairs and groups to interview a "user" from their group, define insights and problems, generate ideas, build quick prototypes, and test them with feedback. The document provides instructions and examples for each step. The overall goal is to empower participants to create meaningful products and services for users through the human-centered design thinking process.
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GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking Workshop
- 1. 2015 Idea to Iteration Design Thinking Workshop: Method to the Madness Mydhili Bayapuneedi | Praneet Koppula CEO, YoungCurrent | UX, MathWorks 4th December 2015 #GHCI15 2015
- 2. 2015 About Us Mydhili B @myd EdTech, Startups, Design, Product Previously Google, YouTube, Harvard, MIT, Microsoft Research, Startups… Praneet K @mphaxise UX, Product, Enterprise, Customer Experience Previously HFI, GrameenPhone, Samsung, Stanford, Startups…
- 3. 2015 Purpose Empower you with the 5 step Design Thinking process in order to create meaningful products/services for your users.
- 4. 2015 Expectations ▪ What are somethings that you expect from this workshop?
- 5. 2015 Take Aways ▪ Human-Centered Design: Establishing User Empathy ▪ Prototyping: Enlightened trial-and-error as a companion to intelligent planning ▪ Radical Collaboration: Project teams, Management and Customers ▪ Integrated Solutions: Technology, Business and Human Values ▪ Process Mindfulness: A reliable sequence of creative tools
- 6. 2015 Agenda ▪ Design Thinking Workshop ▪ Feedback + Reflections ▪ Wrap Up
- 7. 2015 Design Thinking “…design thinking is neither art nor science nor religion. It is the capacity, ultimately, for integrative thinking.” - Tim Brown, Change by Design
- 8. 2015
- 9. 2015 Teams for the Workshop ▪ Find a complete stranger in the room. You are both now a Pair for the rest of the workshop. ▪ Amongst yourselves decide who will be ‘the User’ for the rest of the workshop.
- 10. 2015 Teams for the Workshop ▪ Try to find team of 2 people who you are both fairly unfamiliar with. The four of you are now a group for the rest of the workshop. ▪ The user from each group will be interviewed
- 11. 2015 5 Step Design Thinking Process EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
- 12. 2015 Empathize Interview: ▪ Keep your questions Open Ended ▪ To understand habits, avoid ‘on average’ or ‘usually’. Choose ‘Tell me about the the last time….’ ▪ Encourage stories ▪ Don’t fill the pauses with suggesting answers to their questions. ▪ Don’t ask leading questions. Take a minute and think as a pair about the questions you want to ask your user.
- 13. 2015
- 14. 2015 Empathize Dig Deeper ▪ Probe by asking a ’why’ question. ▪ For a few minutes forget about the wallet, find out more about your user.
- 15. 2015
- 16. 2015 Define ‘Goals and wishes’ & ‘Insights’ (User’s) (Interviewees) “I always carry cash when I do grocery shopping on Sunday morning.” “That’s when they get fresh stocks, it makes me feel good to buy fresh vegetables for my family.”
- 17. 2015
- 18. 2015 Define “Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions.
- 19. 2015 Define “Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions. Praneet needs a way to easily know how much cash is left in his wallet because he shops in crowded marketplaces.
- 20. 2015
- 22. 2015 Ideate Sketch ▪ Turn off the Critique’s voice in your head. Don’t judge - just draw solutions. ▪ Go for volume. ▪ Remember to be visual.
- 23. 2015
- 24. 2015 Ideate Take a minute, as a pair pick top 5 ideas Share ▪ Keep your explanation to the minimum. Listen Now. Go back to Empathy mode. ▪ Explain your idea. Don’t spend time defending. ▪ This is about validating your ideas. ▪ Remember that you are not necessarily looking to find one winner idea.
- 25. 2015
- 27. 2015 Iterate Reflect ▪ You have a LOT of information now about your user AND the ideas you’ve generated ▪ Think about all this information against the problem statement you came up with earlier Generate ▪ Quickly sketch what your solution
- 28. 2015
- 29. 2015 Build ▪ It doesn’t have to be perfect ▪ Think of how your user is going to use the wallet ▪ Be scrappy!
- 30. 2015
- 31. 2015 Testing & Getting Feedback ▪ Let Go! ▪ Your Prototype is not important. The feedback is. ▪ Observe for a bit how the user uses OR misuses it. ▪ Make notes on how your user interacts and their reactions. ▪ Now, ask them what worked and what didn’t.
- 32. 2015
- 33. 2015 5 Step Design Thinking Process EMPATHIZE DEFINE IDEATE PROTOTYPE TEST ITERATE
- 34. 2015 Reflections Did you as a user find a great wallet designed for you? Design Thinking Process: ▪ Plus ▪ Delta ▪ Puzzle
- 35. 2015 Got Feedback? Rate and review the session on our mobile app – Convene For all details visit: http://ghcindia.anitaborg.org