Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Es presentation
1. N o i s e p o l l u t i o n i n h c m c i t y c a u s e d b y
Đinh Phạm Kiều My - BABAIU14154
Lê Hoàng Huy - BABAWE15381
Lê Ngọc Thơ - BAFNIU16073
Huỳnh Lê Quang Du – BABAIU15043
Phạm Thị Quỳnh Như - BABAWE15288
Đào Nguyễn Vĩ Nam - BABAWE15320
3. • About 20% of Vietnam’s population is
affected by noise pollution.
• Saigon’s noise levels are much higher than
what is legally permitted.
• Noise at eight traffic points exceeded the
national standard, reaching 70-83.5 dBA.
(vietnamnews , 2017)
background
4. • 8 million cars and motorbikes, according to
the local transport department (vnexpress,
2017)
• Drivers pay little attention to the danger of
noise pollution.
• 35% of resident usually honk in traffic.
(chuyen -dong-24h 2016)
M a i n c a u s e s
5. • H u m a n , e s p e c i a l l y c h i l d r e n & e l d e r – ( b a o m o i . c o m ) .
O v e r 9 0 D b ( b e l o w 1 1 5 D b ) w h i c h w i l l d a m a g e e a r d r u m &
l e d t o l o s s o f h e a r i n g i n l o n g t e r m , h y p e r t e n s i o n , s t r e s s ,
c a r d i o v a s c u l a r c o m p l i c a t i o n s , s l e e p d i s o r d e r s , d i f f i c u l t y
c o m m u n i c a t i n g e f f e c t i v e l y , …
e f f e c t s
6. • A n i m a l b e c o m e d i s o r i e n t e d m o r e e a s i l y , h e a r i n g l o s s ,
d i s t u r b i n g t h e b a l a n c e o f t h e e c o - s y s t e m , d e c l i n i n g
p o p u l a t i o n s .
e f f e c t s
9. target audience
• F r o m 1 8 - 5 5 y e a r s o l d , h a s t r a f f i c
v e h i c l e a n d l i v e i n u r b a n a r e a i n H o
C h i M i n h C i t y
1
10. Objective
• R e d u c e 3 5 % l e v e l o f n o i s e p o l l u t i o n i n
H o C h i M i n h C i t y, e s p e c i a l l y i n 8 s p o t h a v e
h i g h e s t n o i s e p o p u l a t i o n . M o t i v a t e
e v e r y o n e t o p a r t i c i p a t e t h e c a m p a i g n a n d
c h a n g e t h e i r b e h a v i o r - l i m i t h o n k i n g
f r e q u e n c y i n t r a f f i c .
2
11. insight
• W i t h " l o u d h o r n , l e t m e p a s s "
p h i l o s o p h y, p e o p l e u s u a l l y f o r g e t o r
i g n o r e a t r u t h t h a t t h e y m a y a c c i d e n t a l l y
h a r m / k i l l p e o p l e a r o u n d t h e m , e v e n
t h e m s e l v e s h e a l t h b y c o n s t a n t l y h o n k i n g .
T h a t i s a s e r i o u s h a b i t t h a t w e n e e d t o
s t o p .
3
14. 1 .
HO NKING
DECTECTOR
M a k i n g a n o t i f i c a t i o n
‘ H o w a b o u t n o t h o n k i n g ,
t o d a y ? ’ o n F a c e b o o k &
Z a l o e v e r y m o r n i n g .
a l o n g w i t h t h e c a m p a i g n
p o s t e r w i l l a p p e a r o n
t h e i r F a c e b o o k a n d Z a l o
n o t i f i c a t i o n .
15. 2.
Honking filter
• Making some filters which related to
disease caused by honking.
• Each filter appears for 10-15 seconds.
• Read the fact out loud like a reporter
with their voice may change to
brusque voice.
• Define honking by themselves like:
“For me, honking is...”
• Record these video / funny pictures
with these filters and share on their
Facebook with caption: #honkingis
