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Secrets to Online Community & Social Media Success Steve Murthey Director, Social Media Strategic Consulting Group Mzinga [email_address]
Agenda Introductions & Overview 7 Components for Successful Community Featured Case Studies Q & A Discussion
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does Not Make a Successful Community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7 Components of a Successful Community Community Membership Acquisition & Retention Plan Strategy & Defined Business Objectives Ongoing Community Management Membership Communication Moderation Content & Programming Tools & Rollout
Membership Acquisition & Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Membership Acquisition & Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defined Strategy & Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Defined Strategy & Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ongoing Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Membership Acquisition & Retention ,[object Object],[object Object],[object Object],[object Object]
Community Moderation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Moderation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Member Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Member Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Content & Programming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Community Content & Programming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community Tools & Rollout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component
Community Tools & Rollout ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts
Questions & Answers
Additional Resources Additional questions? Contact Steve Murthey [email_address] l (781) 328-2840 l www.mzinga.com/blogs www.mzinga.com Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mzinga Secrets Social Media Success

  • 1. Secrets to Online Community & Social Media Success Steve Murthey Director, Social Media Strategic Consulting Group Mzinga [email_address]
  • 2. Agenda Introductions & Overview 7 Components for Successful Community Featured Case Studies Q & A Discussion
  • 3.
  • 4.
  • 5. 7 Components of a Successful Community Community Membership Acquisition & Retention Plan Strategy & Defined Business Objectives Ongoing Community Management Membership Communication Moderation Content & Programming Tools & Rollout
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