PEÑA Architecture - redevelopment of brownfield locations, training in Vršac

URBAN INNOVATION
Training – Importance of brownfield revitalization to urban development, Vrsac –
Ceremonial Hall of the Municipality of Vrsac
Tuesday, January 27, 2015

information
PEÑA architecture was founded in 2006 by Gabriel Peña.
The firm designs buildings for both the city and its environs and
encompasses the entire scope of a project. It specializes in the
ingenious reallocation, redevelopment and transformation of
existing buildings.
The firm has ample practical experience and is capable of
carrying out a project from inception to completion. It has
completed a wide range of projects which vary in scale and type:
residential housing, interior design, museums, sustainable
redevelopment, marketing concepts.
PEÑA exhibits a can-do mentality and believes in the power of
innovation. The cosmopolitan atmosphere of the city is its source
of inspiration.

Working way in words
PEÑA architecture has in recent years developed into an agency that is active in development of cities and
neighborhoods. Guidance is approaching the city as a whole and linking spatial, social and economic and
cultural strategy. The office believes in teamwork and always works from its own vision and approach actively
in networks and with all kinds of parties and residents. It contributes its knowledge by doing it yourself,
lectures, workshops and give tours. It is also an important part of its architecture.
Holistic approach
Neighborhood investments Phasing ingenious reallocation
architecture urbanism
redevelopment
transformation of existing buildings.
sustainable redevelopment Flexibility of all participants
marketing concepts
Continuous monitoring
dynamic and integral approach
Branding Organic transformation
participation
teamwork

Process of development
- Great significance is the phasing of the process.
- Instead of a ready-to-use plan (top-down process), the plan is a
map to distinguish the successive phases in the development
process.
- The mission of the final project has a goal and a framework
within the project in which must be implemented and a number of
conditions that must be achieved.
- The end result is largely dependent on the interim results.
I'd like to explain what I mean by using one of my projects,
Junoblok
Horizontal development

Junoblok – Binckhorst, The Hague
Transformation and redevelopment of an empty office building into a living and working space

130 acres
Binckhorst is a unique inner-city business park in The Hague where craftsmanship, creativity,
culture and entrepreneurship seamlessly merge together. The business park derives
its strategic value from its proximity to the city center and from the employment it offers
to The Hague. The municipality expects Brinckhorst to have a positive effect upon the area and
therefore actively supports its development.
On the site sits Junoblok, commissioned by Interned Bouw BV after a design by Architect
ZCZO&P and built by Grabovsky and Poort in 1978. The first ten years it was used as an office
building. In the late 90s it temporarily housed a refugee centre. After losing this function,
it remained empty, and part of the building was later temporarily used by students and artists.
The building is on the Junostraat, a beautiful spot at the Trekvliet canal .
Peña has actively supported the municipality to transform the property by devising a concept
for a marketing strategy. The architect chose an integral approach. His plan includes the
following components:
1. A concept for a marketing strategy
2. A design, development and implementation of marketing activities
3. A design for the outdoor space
4. A plan to prepare the building to be sold in basic units which are to be finished by the buyer

masterplan OMA 2006

Binckhorst is a unique inner-city business park in The Hague where
craftsmanship, creativity, culture and entrepreneurship seamlessly
merge together.

branding

PEÑA architecture
1. A concept for a marketing strategy
2. A design, development and implementation of marketing activities
3. A design for the outdoor space
4. A design for the office/housing space

New plan of the former office space, division of M2 for loft apartments

Study of the possible rooftops and sun study

Information for the buyers
brochure

Empty space in the building for temporary activity;
- Information desk
- Workshops
- Presentations
- Kiosk for sale department
- Concerts
- Pop up restaurants

Guide tour for the new buyers

Presentation for the new buyers

New façade including new rooftops, balconies, plinth and surroundings

New façade including new Entrance with in the plinth new shops and access to courtyard

Movie
Interior lofts apartment

Under construction

Reusing and converting monumental, industrial halls into a public building
Westergasfabriek, Amsterdam – Theatre & restaurant

The Westergasfabriek is a former gasworks in Amsterdam West. Early in the 21st century, the
soil was cleaned and the area was added to the existing Westerpark to form a large city park.
The remaining historical buildings have been renovated and the site has become a cultural and
recreational area called Culture Park Westergasfabriek. Its different parts are rented out for
temporary events such as festivals, product launches, theatre and exhibitions.
In Zuiveringshal East, where cyanide and other toxic substances were stored, MC (Master of
Ceremony) Cosmic Foundation, built a new theatre and restaurant. MC is a production house
and theatre for new story tellers. It’s a home for artists and writers who have an attachment to
the new city: cosmopolitan, dynamic and limitless. The plan was for the new theater to be
housed in three historic, industrial halls. The assignment was to make a transparent theatre
which would maintain the feel of its industrial heritage and of the scale of the halls – the theatre
of architecture.
The design implements the wish of the clients to offer visitors a transparent look behind-the-
scenes. The programme offers a shadow-play in the hall like a semi-transparent, functional
island in an industrial hall. The operation involves two structural elements that enter into a
dialogue with the existing skeletal structure. The shape and location of the newly-designed
construction creates flexibility for different uses and experiences of space.
In the restaurant two T-shaped benches have been placed which divide the space. These
seating options provide variation in the perception of the space. People can sit side-by-side,
facing each other or back-to-back. By properly determining the size of the benches and the
physical space between them, an open floor plan is created. A long bench is located in the
passage, which both theatergoers and diners can utilize. This way the restaurant has an
opportunity to present itself to the theater-goer.

Westergasfabriek as chill out area

Westergasfabriek – monumental halls by night

Westergasfabriek – entrance to the Theatre and Restaurant

Westergasfabriek – interior monumental hall

The design implements the wish of the clients to offer visitors a transparent look behind-the-scenes. The programme
offers a shadow-play in the hall like a semi-transparent, functional island in an industrial hall. The operation involves
two structural elements that enter into a dialogue with the existing skeletal structure. The shape and location of the
newly-designed construction creates flexibility for different uses and experiences of space.

Westergasfabriek – plans

Westergasfabriek – section

Westergasfabriek – monumental hall with open theatre room

Westergasfabriek – monumental hall with closed theatre room

Westergasfabriek – monumental hall with realized theatre room

In the restaurant two T-shaped benches have been placed which divide the
space. These seating options provide variation in the perception of the space.
People can sit side-by-side, facing each other or back-to-back.

Westergasfabriek – restaurant interior

Restaurant space or party space or fashion space

Transformation and redevelopment of a open air monument
Open Air Theatre - Hulst

Pena’s entry in the contest of design ideas (Outdoor Theatre Keldermanspoort in Hulst) is based on
adding urban and architectural elements to the existing situation. The project is threefold:
1 Restoration of the monumental gate with reference to the ” Bollewerckpoort ”
2 Adding a pavilion
3 Some urban interventions to improve the public space.
The Keldermanspoort is a national monument. The monument’s original height is restored by adding
a steel frame construction that follows the shape of the monument. This steel structure is executed in
a bronze colour and functions as a spine on top of the monument. By wrapping the construction with
tempered glass, a modern interpretation of the reconstruction of “Bollewerckpoort ” arises. The spine
will have hooks for the white stretched canvas which can be attached to the Keldermanspoort. By
adding a wooden stage floor at ground level, the monument can be used for musical, dance, cabaret,
theater and film performances. The glass on top of the monument and around the steel creates
transparency and shelter.
In order to do the outdoor theater justice, there are two equal entities placed at an angle. One is a
pavilion with public services, and the other is a stand which also accommodates technical equipment
for the stage. The two entities jointly mark the shaft to the center. The pavilion of glass and corroded
steel is deliberately placed over the shaft. It is integral with the outside space. Corroded steel is used
as a sheet, a perforated ornament (including the Hulst coat of arms) with lighting, and as a connecting
colour palette through the whole concept. The stand at the Keldermanspoort refers to the staircase of
“De Nieuwe Bierkaai,” an area adjacent to the city center of Hulst.
The widening of the road profile provides an attractive outdoor area that forms a beautiful entrance to
the Keldermanspoort. The broadening has a significant impact on the development of the port. The
port will have a new perspective through a green slope with a wide path to the water where it is
completed by wooden decks. The design accentuates the water and also the height of the area. The
slope provides an opportunity to picnic and to be used as a resting place. The slope and the wooden
decks can also be used for activities in the harbor.

Hulst – new developed water area nearby the city centre

Hulst – new developed water area nearby the city centre. Bridge is the main attraction

1 Restoration of the monumental gate with reference to the ” Bollewerckpoort ”
2 Adding a pavilion
3 Some urban interventions to improve the public space

Hulst – new proposal to connect the city centre and the open air monument in 4 steps
Step1: restore the façade and start a new pedestrians road Step 2: restore the façade and connecting water
Step 3: design and execution new public buildings Step 4: making new Open air Theatre and public space

New plan and section of the whole area which is connected to the city centre

New urban modules designed for the intensification of the public space

New waterfront combined with a urban green hill for the public

New waterfront combined with a urban green hill for
the public

New open air theatre combined with public seats and restored monument with steel frame

Station Hofplein - Mini Mall
Transformation and redevelopment of a monument into a public space

Early in the 20th century, the Hofplein Viaduct was built in the northern part of Rotterdam. This 1.9
kilometer long viaduct runs through the 19th century suburbs and nearby polders and is the beginning of
the Hofpleinlijn Route which is a 28.5 kilometer railway line connecting Rotterdam, The Hague and
Scheveningen. Unlike other railway viaducts that were built during the same period, the Hofplein Viaduct is
constructed of reinforced concrete. The construction of the Hofplein Viaduct was special because never
before had an elevated railway with a span of nearly two kilometers been constructed. In total, the viaduct
consists of 189 spans. National recognition came in 2002, when the Hofplein Viaduct was declared a
national monument.
The fourteen arches of the monumental Station Hofplein have been redeveloped into a compact shopping
mall – a new creative hot spot in Rotterdam with its own character. The Station Hofplein - Mini Mall
accommodates special hotels and restaurants, unusual store formats of independent designers, innovative
events and festivals, and daring art initiatives – all with the aim of creating a healthy and vibrant mix of
creativity and commercialism.
A special quality of the monument is a courtyard where all activities of the individual entrepreneurs come
together. From the street, the monument is now accessible to the public. The courtyard also adds a new
walking route to the public space. The roof of the former station Hofplein (4000 m2) offers a huge raised
platform overlooking the urban dynamic of Rotterdam.
The intent of the operation is to preserve the existing Hofplein Viaduct and to enhance the quality of the
public environment. In order to achieve this goal, the architect chose a broad and integral approach. His
plan includes the following components :
1. A business model
2. A design and executing the design
3. Marketing the business model and attracting entrepreneurs
4. A design for the outdoor space.

The Hofpleinline 1.9 km long

1947
History – development of Rotterdam north

Opening of the Hofplein line

Station Hofplein

Arches along the 1.9 kilometer long viaduct through the 19th century suburbs and nearby polders
Hofpleinviaduct ter hoogte van de Zomerhofstraat
(1908)
Uitzicht vanaf het perron van Station Bergweg op het toen nog lege
polderlandschap (1908)

Station Hofplein and the roof nearby central station

Façade of the arches along the 1.9 kilometer long viaduct – closed facades and bad influence for the public space

Start of the construction by restore the arches – status of the monument really bad

Finish of the construction of the arches – status of the monument after restoration

City at eye level – urban profiling – public space

City at eye level – urban profiling – Plinths trends

plan

construction

In the meanwhile – during
construction- organization of
temporary events.
Roof:
- Wintercinema
- Dans and fashion show
- Public sightseeing
- Pizza take away
Inside on site
- Jazz concerts
- Dinners
- Short movies
- Pop up stores - markets

EU funds visiting

Municipality partnership

Before the start of the façade restoration

The design is to preserve the existing Hofplein Viaduct and to enhance the quality of the public environment.
In order to achieve this goal, the architect chose a broad and integral approach. His plan includes the
following components; 1. A spatial business model 2. A design and executing the design, 3. Marketing the
business model and attracting entrepreneurs and 4. A design for the outdoor space.

New façade of the Raampoortstreet

Overview of the old and new facade

Public space – new urban courtyard

New retail stores

Public space – new urban wall for creative designers

Public space – new urban event space in the city centre – the roof

Public space – new entrance of the Station Hofplein by night

Public space – new entrance of the Station Hofplein by night during the opening

Public space – new entrance of the Station Hofplein during the opening

Activities on roof

Activities in front of building

Activities inside

Station Hofplein – phase two

Activities – new collaboration

Phase two finishing the first construction before redoing the monumental facade

Workshop
Experience variety

Short but intensive brainstorm session
about programming, use of space and possible ways of public space
interventions

PEÑA architecture
Wijnbrugstraat 184
3011 XW Rotterdam
The Netherlands
+31 10 425 80 83
+31 6 245 76 187
www.pena-architecture.com

PEÑA Architecture - redevelopment of brownfield locations, training in Vršac

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