WE GENERATED 6 TIMES THE VALUE OF INVESTMENT PLACED IN THE CAMPAIGN

2. Official Organizers
Official Event Organizer

4. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Discovery

5. DISCOVERY

6. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Above The Line
• TVC
• Radio
• Press Ad
• Outdoor Digital Bilboard
• Press Ad
• TV Talk Show Interviews

7. TVC Duration Language Air Time
Teaser 20 seconds ENGLISH YouTube
TVC - Teaser

8. TVC Duration Language Air Time
Tactical 30 seconds ENGLISH RTM, TV3, Astro
TVC - Tactical

9. ERA FM HITZ FM MYFM
Radio Flow Chart

10. Outdoor Digital Billboard Flow Chart
OOHM
(96 x 192)
Digital Pillars
10’ x 6.3’ (EMG)
Digital Pillars
10’ x 11.3’ (ENG)
Digital Pillars
10’ x 11.3’ (ENG)
Digital Pillars
10’ x 11.3’ (ENG)
Digital Pillars
10’ x 6.3’ (BM)
Digital Pillars
10’ x 11.3’ (BM)
Digital Pillars
10’ x 11.3’ (BM)
Digital Pillars
10’ x 11.3’ (BM)
Digital OOH
(1920 x 960)
Digital OOH
(1920 x 960)
Digital OOH
(1920 x 960)
OOHM
(96 x 192)
OOHM
(96 x 192)

11. Time Square Jalan Ampang KLCC
Shangri-La Hotel Pillars Akleh Jalan Sultan Ismail

12. Federal Highway

13. Sin Chew Daily Half Page
The Star Half Page Harian Metro Half PageNST Half Page
NST Full PageHarian Metro Full Page
Malay Mail Full Page
Press Ad

14. Harian Metro Sept 18th
Harian Metro Sept 4th & 15th NST Sept 18th
NST Sept 5th & 11th Sin Chew Daily Sept 5th & 12th
The Star 3rd,10th & 15th Sept

15. Talk Show Media Date / Time
Tea Event with Sharil Print and TV 27 Aug 4pm
Agenda Awani Astro Awani 3rd Sept 8:30pm
Malaysia Hari Ini (MHI) TV3 4th Sept 7:40am
Dalam Radar Bernama Radio 24 4th Sept 6:15pm
Ruang Bicara Bernama TV 5th Sept - 10pm
Hello On Two RTM 8 Sept - 1pm
CapitalFM 8 Sept - 3pm
Selamat Pagi 1Malaysia RTM 11 Sept - 8:45am
Sin Chew Daily Sin Chew Daily 11 Sept - 3pm
The Star The Star 11 Sept - 4pm
The Edge The Edge 12 Sept - 10am
Ututsan Malaysia Utusan Malaysia 12 Sept - 11am
Agenda Awani
Bernama Radio 24
Malaysia Hari Ini
Bernama TV Tea Republic – Press Interview
Talk Show

16. Traditional Media Campaign
• The media campaign ran in Press with ads sizec Half Page Color from Sep 3 – 15 namely in :
Ø The Star, NST, Harian Metro, Sin Chew (11)
• This was followed by a Full Page Color Ad on Sep 19
Ø NST and Harian Metro (2)
• 30 Sec Radio Spots ran simultaneously in prime time morning and evening spots from Mon – Fri
Ø Era, Hitz and My FM (126)
() denotes number of insertions / Spots

17. Media Achievements

23. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Digital
• Digital Web Banners
• Email Blasts
• KL Converge Web Site

24. Digital Web Banners
Google Leaderboard (728 x 90)
Google Vertical
Rectangle
(240 x 400)
Google Half
Page
(300 x 600)
Google Large Leaderboard (970 x 90)
Google Billboard (970 x 250)
Google Banner (468 x 60)
Lowyat.net Background
Skinner (1920 x 1080)
Lowyat.net Forum
Header (950 x 150)
Banner (728 x 90)
Google Large Rectangle
(336 x 289)
Google Inline Rectangle
(300 x 250)
Mobile Banner
(800 x 1280)
Mobile Banner
(768 x 1024)
Mobile Banner (300 x 50)
Mobile Banner (468 x 60) Soya Cincau Half Page Ad
Mobile Banner
(320 x 480)
Facebook Page Post (254 x 94 )
Google
Skyscrapper
(120 x 600)
Google Wide
Skyscrapper
(169x 600)

25. • All mediums were executed as per, except for Facebook which was dropped from the plan as
the visual could not comply with FB’s policy
• All mediums shown positive outcome, except for Google Search (explanation on next 2 slide)
• Pending media owner’s report : Lowyat.net, Yahoo
708,333 impressions, 61,583 clicks, 2 advertorials
The Campaign’s Performance

26. • Upon receiving ad text from creative agency, and testing campaign for few days, Agency has
advised that the ads were not showing as frequent, main reason being the ads have low quality
score (by Google’s standard) :
• Agency has also refer the following to be fixed :
• the character limit (including spaces) must be within 25 characters for Headlines, and 35 for
Descriptions
• refrain from excessive capital alphabets in single word
• exclamation marks are not recommended
Search

27. § Campaign had delivered healthy CTR, higher than industry benchmark
• Display banner benchmark : 0.1% CTR
• Mobile banner benchmark : 0.2% CTR
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Google Display Google Search Mobile Soya Cincau
Impressions
Clicks
0.33% CTR
0.42% CTR
1.01% CTR
0.13% CTR
The Campaign’s Performance : Click-Through-Rate

28. • Facebook buy : to comply with the FB ad policy, concise information can be
crafted to key messages only (event details, promos, highlights) for future
campaigns.
• Ad text for SEM need to be crafted to fit Google’s algorithm, to increase
appearance, and clicks of our ad.
• Other formats are working well, and can be continued for similar campaign as
such.
Moving Forward

29. Google SEM

30. Mobile

31. Lowyat

32. Yahoo!

33. Email Blast – Adoi Magazine

34. Email Blast 8 Sept
2014
Total Recipients: 10,431
Successful Deliveries: 10,419
Bounces: 12 (0.1%)
Times Forwarded: 0
Forwarded Opens: 0
Recipients Who Opened:
1,100
(10.6%)
Total Opens: 1,776
Last Open Date:
9/24/14
8:16PM
Recipients Who Clicked: 52 (0.5%)
Total Clicks: 92
Last Click Date:
9/17/14
10:55AM
Total Abuse Complaints: 0
Clicks By URL
Total Cicks Unique
Clicks
http://www.klconverge.com 66 34
Email Blast 10 Sept
2014
Total Recipients: 10,411
Successful Deliveries: 10,392
Bounces: 19 (0.2%)
Times Forwarded: 0
Forwarded Opens: 0
Recipients Who Opened:
1,086
(10.5%)
Total Opens: 1,650
Last Open Date:
9/23/14
9:41PM
Recipients Who Clicked: 41 (0.4%)
Total Clicks: 53
Last Click Date:
9/19/14
1:08PM
Total Abuse Complaints: 0
Clicks By URL
Total Cicks Unique
Clicks
http://www.klconverge.com 33 28
Email Blast – Adoi Magazine – Overview Statistics
Email Blast
14 Sept
2014
Total Recipients: 10,466
Successful Deliveries: 10,450
Bounces: 16 (0.2%)
Times Forwarded: 0
Forwarded Opens: 0
Recipients Who Opened:
1,080
(10.3%)
Total Opens: 1,748
Last Open Date:
9/24/14
2:40PM
Recipients Who Clicked: 71 (0.7%)
Total Clicks: 119
Last Click Date:
9/22/14
5:44PM
Total Abuse Complaints: 0
Clicks By URL
Total
Cicks
Unique
Clicks
http://www.klconverge.com 79 48
Overview Statistics
Total Number of Clicks: 175 (0.5%)
Total Number of Unique Clicks: 110 (0.35%)
Total Email Sent: 31,308
Total Recipients Who Opened Email: 3,266 (10.4%)

35. KL Converge
Web Site

36. KL Converge Web Site - Overview Statistics
August 2014
September 2014
Overview Statistics
Total Number of Unique Visitors: 96,056
Total Number of Visits: 156,164
Total number of Pages viewed: 1467,735
Average page views per visit: 8.93

37. Web Site - Daily Statistics for Month of August
Month of August Daily Statistics
Total Number of Visits (till 24th Sept) : 737
Highest Visitors per day: 737 (28th Aug)
Average Visitors per day: 84

38. Web Site - Daily Statistics
for Month of September
Month of September Daily Statistics
Total Number of Visits (till 24th Sept) : 153,543
Highest Visitors per day: 12,466 (7th Sept)
Average Visitors per day: 6,397

39. Web Site - Hourly Statistics for Month of August & September
August 2014 September 2014
Hourly Statistics for August
Highest number of visit : 12pm
Pages Served: 7,529
Hourly Statistics for September
Highest number of visit : 9am
Pages Served: 111,616

40. Web Site - Visitor Statistics
August 2014 September 2014
Top 3 visitors to the site (September)
1. Malaysia - 1,125,256 pages served
2. Philippines - 50,856 pages served
3. Thailand - 44,525 pages served
Top 3 visitors to the site (August)
1. Malaysia - 88,146 pages served
2. United States - 3,397 pages served
3. Singapore - 860 pages served

41. Web Site - Most Visited Page
August 2014 September 2014
Top 3 Most Visited Page (September)
1. Speaker Grid – 857,366 views
2. Main Page – 150,130 views
3. Register Page – 44,773 views
Top 3 Most Visited Page (August)
1. Speaker Grid – 19,854 views
2. Main Page – 4,199 views
3. Speaker Page - 985 views

42. Web Site - Traffic Origin
August 2014 September 2014
Top 3 Traffic Origin
1. Ad Server (Web Banners) - 55,957 Hits
2. Facebook.com - 756 Hits
3. skmm.gov.my - 633 Hits
Top 3 Traffic Origin (August)
1. Soya Cincau - 123 Hits
2. Facebook.com - 77 Hits
3. l.facebook.com/l.php - 31 Hits
Traffic Origin
Traffic Origin
Top 3 Search Referral
1. Google
2. Yahoo
3. Microsoft Bing
Top 2 Search Referral
1. Google
2. Yahoo
SearchReferralSearch Referral

43. Total Paid Media
NEWSPAPER
The Star 143,520.00
New Straits Times 76,735.60
Harian Metro 78,909.20
Sin Chew Daily 81,137.70
Malay Mail 21,200.00
RADIO
ERA FM 34,320.00
HITZ FM 43,904.00
MY FM 22,156.00
OUTDOOR
Digital Lampost Screen 49,720.00
Digital LED Screen 30,000.00
Jalan AKLEH Sultan Ismail 10,000.00
Jalan Ampang KLCC 16,000.00
Jalan Sultan Ismail (Shangri-La) 45,000.00
Governmanet Tax 37,883.00
Outdoor Content Management Fee 534.00
TOTAL for ATL 691,019.50
DIGITAL
Google Network Display 60,000.00
Google Search 60,000.00
Yahoo Advertorial 20,000.00
Facebook Event Post 50,000.00
Mobile 25,000.00
Lowyat.net 50,000.00
Soya Cincau Banners 35,000.00
+10% Google Management Fee 12,000.00
Government Tax For Digital 11,520.00
Media Mind Setup and Ad Fee 9,500.00
TOTAL for
DIGITAL
333,020.00
TOTAL PAID MEDIA 1,024,039.50

44. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
PR Coverage
• Malaysia & Regional
• Pre-Event
• Event Days
• Post Event
• Measurement and
Evaluation

45. PR Coverage
Malaysia & Regional

46. News Site URL
Taiwan News
http://www.taiwannews.com.tw/etn/bnewswire.php?doc=201408312248PR_NEWS_ASP R____
_EN99704&dir=17
Yahoo Taiwan https://tw.news.yahoo.com/synergising-creative-content-digital-convergence- 024800577.html
Asia Briefing
http://www.asiabriefing.com/news/partnernews/?doc=201408312248PR_NEWS_ASP R_____E
N99704&dir=17
Biz Daily
http://bizdaily.com.sg/prnewswire/?doc=201408312248P R_NEWS_ASP R_____EN99704&dir=
17
The Jakarta Post
http://prnw.cbe.thejakartapost.com/news/2014/synergis ing-cr eative-c ontent-through-digital-
convergence.html
The Japan Times
http://info.japantimes.co.jp/prnewswire/?doc=201408312248PR_NEWS_ASP R_____E N99704
&dir=17
Zeenews India
http://zeenews.india.com/business/wire.html?passDir=1,5,2,15,17,25&doc=201408312248P R_
NEWS_ASPR_____EN99704&dir=17
The Malaysian Reserve
http://themalaysianreserve.com/main/pr-newswir e-
asia?doc=201408312248PR_NEWS_ASP R_____EN99704&dir=17
Jakarta Globe
http://www.thejakartaglobe.com/pr-
newswire/?doc=201408312248PR_NEWS_ASPR_____E N99704& dir=17
Manila Channel
http://www.manilachannel.com/pr-
newswire/?doc=201408312248PR_NEWS_ASPR_____E N99704& dir=17
The Malay Mail Online
http://www.themalaymailonline.com/money/pr news wire?doc=201408312248P R_NEWS_AS PR
_____EN99704&dir=17
Yahoo Philippines
https://ph.news.yahoo.com/synergising-creative-content-digital-
convergence-024800577.html
PR Malaysia & Regional
Taiwannews.com Tw.news.yahoo.com Asiabriefing.com
Bizdaily.com.sg Bizdaily.com.sg The Jakarta Post
Zeenews India The Malaysian Reserve The Malay Mail Online Jakarta Globe Manila Channel Yahoo Philippines

47. PR Coverage
Pre-Event

51. PR Coverage
Event Days

56. PR Coverage
Post-Event

58. • KL Converge! media coverage for September 2014 are as
follows:
Media Coverage in Septemer 2014

59. 1
MCMC Organising Key Speakers September In September To
Promote The Development Of Local Film Makers Development Of
Local Film Makers
Sin Chew Daily 28-Aug 21,616
2
MCMC Organising Key Speakers September In September To
Promote The Development Of Local Film Makers Development Of
Local Film Makers
Sin Chew Daily - Online 28-Aug 10,808
3
MCMC Says The Film And Television Industry Should Be More
Creative
Guang Ming Ri Bao 29-Aug 20,306
4 Synergising Creative Content Through Digital Convergence Asia Fresh News - Online 1-Sep 15,700
5 Synergising Creative Content Through Digital Convergence PR Newswire Asia - Online 1-Sep 5,000
6 Synergising Creative Content Through Digital Convergence Yahoo Hongkong Finance - Online 1-Sep 12,750
7 Synergising Creative Content Through Digital Convergence Asia On Screen - Online 1-Sep 22,100
8 Synergising Creative Content Through Digital Convergence My Star Job - Online 1-Sep 17,900
9 Synergising Creative Content Through Digital Convergence Sci-Tech Automation - Online 1-Sep 18,250
10 Synergising Creative Content Through Digital Convergence E27 - Online 1-Sep 16,350
11 Synergising Creative Content Through Digital Convergence Next Up. Asia - Online 1-Sep 22,700
12 Synergising Creative Content Through Digital Convergence Malaysian Reserve - Online 1-Sep 8,970
13 Synergising Creative Content Through Digital Convergence Jakarta Globe - Online 1-Sep 11,760
14 Synergising Creative Content Through Digital Convergence Var India - Online 1-Sep 26,000
15 Synergising Creative Content Through Digital Convergence Auto International 1-Sep 9,100
16 Synergising Creative Content Through Digital Convergence AsiaPac Finance.com - Online 1-Sep 23,450
17 Synergising Creative Content Through Digital Convergence Yahoo Malaysia - Online 1-Sep 12,625
18 Synergising Creative Content Through Digital Convergence Business.com.my - Online 1-Sep 12,760
19 Synergising Creative Content Through Digital Convergence Yahoo. India - Online 1-Sep 31,360
20 Synergising Creative Content Through Digital Convergence Visayan Business Post - Online 1-Sep 31,910
21 Synergising Creative Content Through Digital Convergence Yahoo Singapore Finance Online 1-Sep 27,125
22 Synergising Creative Content Through Digital Convergence Business Today - Online 1-Sep 7,220
223 Synergising Creative Content Through Digital Convergence SME & Entrepreneurship-Online 1-Sep 5,800
24 Synergising Creative Content Through Digital Convergence Warta Ekonomi - Online 1-Sep 11,800
25 Synergising Creative Content Through Digital Convergence Vietnam Business News - Online 1-Sep 21,630
26 Synergising Creative Content Through Digital Convergence Biz Daily - Online 1-Sep 34,750
27 Synergising Creative Content Through Digital Convergence Nanyang Post - Online 1-Sep 9,620
28 Synergising Creative Content Through Digital Convergence Malaysia Edition - Online 1-Sep 6,370
29 Synergising Creative Content Through Digital Convergence Business Times Vietnam-Online 1-Sep 27,225
30 Synergising Creative Content Through Digital Convergence Vietnam Economy - Online 1-Sep 24,450
31 Synergising Creative Content Through Digital Convergence Myanmar Business Today-Online 1-Sep 13,210
32 Synergising Creative Content Through Digital Convergence KL Social Media - Online 1-Sep 7,750
33 Synergising Creative Content Through Digital Convergence Jakarta Post - Online 1-Sep 11,760
34 Synergising Creative Content Through Digital Convergence Kontan Indonesia - Online 1-Sep 17,420
35 Synergising Creative Content Through Digital Convergence Japan Times - Online 1-Sep 43,450
36 Synergising Creative Content Through Digital Convergence eIndiaDiary - Online 1-Sep 22,950
37 Synergising Creative Content Through Digital Convergence BLive News - Online 1-Sep 15,460
38 Synergising Creative Content Through Digital Convergence The Malay Mail - Online 1-Sep 4,730
39 Synergising Creative Content Through Digital Convergence Manila Channel - Online 1-Sep 36,225
40 Synergising Creative Content Through Digital Convergence Bohol News Daily - Online 1-Sep 23,425
41 Synergising Creative Content Through Digital Convergence Yahoo Philippines - Online 1-Sep 21,760
42 Synergising Creative Content Through Digital Convergence EC Plaza - Online 1-Sep 10,125
43 Synergising Creative Content Through Digital Convergence Zee News India - Online 1-Sep 33,825
44 Synergising Creative Content Through Digital Convergence Vietnam Worldwide News-Online 1-Sep 22,710
45 Synergising Creative Content Through Digital Convergence The Borneo Post - Online 1-Sep 9,670
46 Synergising Creative Content Through Digital Convergence Asia Briefing - Online 1-Sep 18,340
47 Synergising Creative Content Through Digital Convergence Business Week Mindanao - Online 1-Sep 18,620
48 Synergising Creative Content Through Digital Convergence One News Page - Online 1-Sep 6,320
49 Synergising Creative Content Through Digital Convergence Yahoo Indonesia - Online 1-Sep 14,625
50 Synergising Creative Content Through Digital Convergence Taiwan News - Online 1-Sep 29,110
51 Synergising Creative Content Through Digital Convergence Yahoo Taiwan News - Online 1-Sep 26,290
52 CCI Sector Eyes RM57B GNI Target The New Straits Times - Online 1-Sep 19,449
53 CCI Sector Eyes RM57B GNI Target News Straits Times 2-Sep 38,898
54 Synergising Creative Content Through Digital Convergence Adoi Magazine - Online 10-Sep 5,000
55
MCMC To Optimise 700MHz Spectrum Usage The Edge
Financial Daily
12-Sep 23,368
56
MCMC To Optimise 700MHz Spectrum Usage The Edge -
Online
12-Sep 11,684
57 Opening Door To Global Market The Malay Mail 13-Sep 17,099
58 Opening Door To Global Market The Malay Mail - Online 15-Sep 8,550
59 Calling All Developers! Create An App In 24 Hours The Malay Mail 13-Sep 18,294
60 Content Malaysia Seminar For Art Industry Players Berita Harian 14-Sep 17,630
61 The Force Is With Him The Sunday Star 14-Sep 197,019
62 The Force Is With Him The Star - Online 14-Sep 98,509
63 Converging To Build Dreams The Star 14-Sep 127,607
64 Discovering And Creating New Marketing Networks The Malay Mail 15-Sep 44,240
65 Discovering And Creating New Marketing Networks The Malay Mail - Online 15-Sep 22,120
66 Malaysians Set To Take Spotlight At Mobile App Conference The Rakyat Post - Online 16-Sep 3,000
67 Telenor Sees Higher Mobile Penetration In Malaysia The New Straits Times - Online 17-Sep 3,331
68 Telenor Banks On Asia The New Straits Times - Online 17-Sep 15,858
69 Telenor Sees Higher Mobile Penetration In Malaysia The Star 18-Sep 6,661
70 Telenor Sees Higher Mobile Penetration In Malaysia The Star - Online 18-Sep 3,331
71 Telenor Banks On Asia The New Straits Times 18-Sep 31,716
72 DPM: Govt Committed To Bridging Digital Gap The New Straits Times 18-Sep 46,995
73 DPM: Govt Committed To Bridging Digital Gap The New Straits Times - Online 18-Sep 23,498
74 DPM: Digital Inclusion Efforts Must Target Rural Areas The Malay Mail 18-Sep 25,109
75 DPM: Digital Inclusion Efforts Must Target Rural Areas The Malay Mail - Online 18-Sep 12,555
76
Concerted Move To Raise Broadband Penetration Rates,
Says DPM
The Star 18-Sep 41,803
77
Concerted Move To Raise Broadband Penetration Rates,
Says DPM
The Star - Online 18-Sep 20,902
78 Malaysia Capable Of Becoming A Digital Hub Berita Harian 18-Sep 50,600
79 Malaysia As A Media Hub Kosmo 18-Sep 82,605
80
Export Valve Of Creative Content Projected To Reach
600MIL
Berita Harian 18-Sep 23,041
81 Telenor Grabs Potential For Internet Marketing Berita Harian 18-Sep 23,041
82 Digital Application Needs To Be Wide Spread Kosmo 18-Sep 20,358
83 Broadband Cheapest In Malaysia Utusan Malaysia 18-Sep 26,687
84 Visiting Sinar Harian 18-Sep 6,594
85 Use Technology As Leverage, Creative Industry Told The Malay Mail 19-Sep 16,740
86 Use Technology As Leverage, Creative Industry Told The Malay Mail - Online 19-Sep 8,370
87 IT Industry Gets Hollywood Insight The Star - Online 19-Sep 29,868
88 Stay True To The Story, Aspiring Writers Told Malay Mail 20-Sep 38,023
89 MCMC In Line For Spectrum Relocation Berita Harian 20-Sep 23,903
90 Content Malaysia 2014 Promotes Creative Industry Berita Harian 21-Sep 110,817
91 MCMC Bullish On RM600M Content Exports New Straits Times 22-Sep 30,313
92 KL Converge Interview
Agenda Awani On Astro
Awani
3-Sep 747,300
93 KL Converge Interview TV3 - Malaysia Hari Ini 4-Sep 2,077,600
94 KL Converge Interview Radio 24 - Dalam Radar 4-Sep 72,330
95 KL Converge Interview Bernama TV - Ruang Bicara 5-Sep 346,196
96 KL Converge Interview TV2 - Hello On Two 8-Sep 860,773
PR Value - RM 6,414,565

60. • Advertising is measured according to rates set by publishers. For Public Relations, however, measurement
varies according to advertising rates, position, the use of visuals, the value of the headline, and the strength
of the published article. The measurement of PR-initiated stories is a critical requirement for demonstrating
the impact of public relations in meeting the corporate objectives and management of MML’s most important
asset – its reputation.
• We use two methods to evaluate PR effectiveness:
– PR Value Equivalency (PRVE)
– Content Analysis
PR Value Equivalency (PRVE)
• “PR Value Equivalency” is the definition of how much the company would have had to spend in advertising to
get the basic brand message across.
AD VALUE = [Height (cm) x Width (column) x ad rate]
PUBLIC RELATIONS (PR) VALUE = Ad Value x 3 + 6% Service Tax
• PR VALUE – Publicity has an enhanced value as it provides a real value for the reader in terms of useful
information. Articles that tell a compelling story, particularly if they are embellished with attractive visuals,
have a higher likelihood of being read. Documented research has demonstrated that articles traditionally
achieve three times the value of an advertisement in terms of information recall and long-term reference.
PR Value Measurement and Evaluation

61. PR Value Measurement and Evaluation
281,086
427,382
32,424
102,963
20,306
210,058
6,594
35,052
227,081
525,700
26,687
898,690
747,300
114,450
860,773
2,077,600
PR Value in Ringgit Malaysia (RM)
Berita Harian
Bernama
Sin Chew Daily / Online
Kosmo
Guang Ming Ri Bao
New Straits Times / Online
Sinar Harian
The Edge / Online
The Malay Mail / Online
The Star / Online
Utusan Malaysia
Online Portals
Astro
TV1
TV2
TV3

62. PR Value Measurement and Evaluation
4.26%
6.48%
0.49%
1.56%
0.31%
3.19%
0.10%
0.53%
3.44%
7.97%
0.40%
13.63%
11.33%
1.74%
13.05%
31.51%
PR Value in %
Berita Harian
Bernama
Sin Chew Daily / Online
Kosmo
Guang Ming Ri Bao
New Straits Times / Online
Sinar Harian
The Edge / Online
The Malay Mail / Online
The Star / Online
Utusan Malaysia
Online Portals
Astro
TV1
TV2
TV3

63. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Social Media
• Facebook
• Twitter
• YouTube
• Event Coverage

64. Social Media

65. Overview

66. Official KL Converge Posting

67. Social Media Influencer
Created 2 contests:
1. iPad Mini Giveaway Contest
2. Autographed PS4 FIFA 14 competition,
Both contests generated one of the most
SHARES, LIKES, and reach on KL
Converge Facebook page.
PS4 competition was the most shared item
on KL Converge page.
PS4 FIFA 14 Contest
• 255 Page LIKE
• 237 Shares
• 104 Comments
• 12,600 Post Reach
iPad Mini Giveaway Contest
• 211 Page LIKE
• 245 Shares
• 205 Comments
• 10,500 Post Reach

68. Social Media Influencer - Marshamilan
Marshamilan
Followers - 177,479
Engaged Marsha Milan to promote PS4 FIFA 14
Competition in KL Converge.

69. Social Media Influencer - Fynn Jamal
Fynn Jamal
Followers - 326,743
Engaged Fynn Jamal to promote iPad Mini Competition at
KL Converge.

70. Social Media Influencer
Talks from various established professionals from different
fields bringing in 100 - 200 crowd each day in HALL 2
Bryan B - Music Producer
• 13 LIKE
• 3 SHARE
Khenobu - Redbull BC1 Champion
• 13 LIKE
• 3 SHARE

71. Anthony Tan, MyTeksi invitation
564 Reached
10 Attended
Facebook Event Invitation
KL Converge Main Event Invitation
8900 Reached
204 Attended

72. Bapak Idang Invitation
798 Reached
9 Attended
Google @ KL Converge Invitation
263 Reached
15 Attended
Facebook Event Invitation

73. Robert Lundberg Invitation
372 Reached
26 Attended
Steve Sidwell Invitation
56 Reached
6 Attended
Facebook Event Invitation

74. Facebook “Make me a Model” Contest
264 LIKE 219 LIKE 32 LIKE 75 LIKE

75. Uber Collaboration - Free Rides to KL Converge

76. Page LIKES

77. Page Reach

78. Page Visits

79. Post Reach (Top 10)

80. People Engaged

81. Social Media

82. Overview

83. Followers

84. Official KL Converge Tweets Blasts

85. Social Media

87. Social Media
Event Coverage

88. Event Coverage

89. Event Coverage
Jonathan Rinzler meeting the Fans
49 LIKE
Namit Malhotra Master Class
35 LIKE
Roger Christian Master Class
80 LIKE
Steve Sidwell Master Class
50 LIKE

90. Event Coverage
Clash of the Titans
Paul Alexander Master Class
47 LIKE
Paul Alexander Master Class
47 LIKE
648 Post Reached

91. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
On-Ground

92. KL Converge Road Show

94. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Collateral
• Bunting
• Exhibition Hall
• Leaflet & T-Shirt
• Email Blast

95. Buntings – 2ft(w) x 6ft(h)
Lamp Post
Bunting
Press Interview
Bunting
Lamp Post
Bunting
Lamp Post
Bunting
Master Class Bunting
Namit Malhotra
Tactical Bunting
Bunting Size Touch Point
Lamp Post 6ft(h) x 2ft(w) Surrounding KLCC
Press Interview 6ft(h) x 2ft(w)
Tea Republic –
Press Interview
Bunting Size Touch Point
Tactical 6ft(h) x 2ft(w) TBC
Master Class Bunting
Roger Christian
Master Class Bunting
Steve Sidwell

96. Exhibition Hall

97. Leaflet & Crew T-Shirt

98. Discovery
Above The Line
Digital
PR Coverage
Social Media
On-Ground
Collateral
Others
AGENDA
Others
• Out of Scope
• Speaker Arrangement
• Key Learning

99. Out Of Scope / Value Add
Description
Paul Alexander Master Class
• Mandarin Oriental Ballroom
• Lighting Equipment Rental
• Crew Set Up and Dismantle
• T-Shirt (I’m a Photographer) @ RM16 x 100 pcs
• Usherer x 2 @ RM200 per person per day
Incidental for Speakers
• Mandarin Oriental stay including food & entertainment
• Transportation for guest including driver
MCP
• Crew RM10,000 per Day x 3 Days
• Video Editing and Encoding
On Ground Activation
• Truck rental and fabrication
• Crew:10 pax @ RM180 per person per day x 10 days
• Leaflet @ RM0.30/pcs x 100,000
• iPad Mini x 10 units (RM1,379 per unit)
• Round Neck T-Shirt (Generic) @ 12 x 500 pcs
• Cap @ RM16 x 40 pcs
Others
• Buntings x 100 pcs (Distributed to collages & Universities)
• Email Blast - Adoi Magazine
• Star Wars Costumes

100. Speaker Arrangement
• All these speakers were made possible because of Seers Partnership and Vision Works are Grantee from
FINAS and the Prime Minister.
• Speakers are all working on the Sandakan Tears movie.

101. Key Learning
MEDIA
• One Controlling Party to contactthe media for PR instead of multiple
agenciescontacting multiple media to coverthe same event.
• Prioritize media coverage avoiding conflicting media coverage atthe same
time. i.e. official launching of eventin Planerium Theatre vs.LIVE media
coveragein Exhibition Halls
EXHIBITION / EVENT
• Smooth transition from public exhibition to Industry show.
• More market work needed
• More deals needed to be put in place for industry
• Longerplanningtime, recommendedminimum 10 months ahead of event