1. Mobile ReportAPRIL2013

2. INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%
A MONTHLY SNAPSHOT OF
MOBILE NEWS, VIEWS,
EVENTS & DEVELOPMENTS
LOCALLY AND ABROAD

3. HOW TO USE THIS REPORT
This report is intended as an easy-to-reference tool
It is a resource that allows you to easily flip through in your
own time – and not to necessarily read it from front-to-back

4. CONTENTS
» Executive Summary
» Section 1: Mobile Landscape
» Section 2: Mobile Networks
» Section 3: Social Networks
» Sources and Contacts

5. Executive Summary

6. EXECUTIVE SUMMARY
» Itwasexactly40years agothatfirstphonecallwasmadefromamobilephone.
» Forthefirsttimeinhistory,smartphonesareoutsellingfeaturephones.
» Absa,thelastofthebigfourbanksinSouthAfrica,releaseditsmobilebankingapplication.Thiswashot
offtheheelsofInvestecwhoalsolaunchedtheirownmobilebankingapp.
» 22SevendebutedaniPhoneapplicationinresponsetocustomerrequests.
» AsmobilemoneyboomsacrossAfrica,FNBandMoneyGram partnertobringanewmobilemoney
transferservice.
» SAARFreleaseditsresultsforAMPSdatain2012showingthatallmediachannelsarerelatively
stable,whiletheInternethasseenimprovedusagefiguresforLSM5andup.
» Withawardsseasonaroundthecorner,aworkshopheldbytheDMMAprovidedinsightsandtipson
howtowinanaward.
» Mxitreleasedthenumberofthetop20brandsonMxit.SuperSportisthemostfollowedbrand overall
andforsports,whileStandardBankisthetopbankingbrandandSparthetopretailbrand.

7. Mobile Landscape
SECTION1

8. THE CELLPHONE TURNS 40
» Mobilephones,andtheirpromiseofunprecedentedconnectivity,havealtered
thewaywelive.Anditallstarted40yearsagoonApril3rd 1973
» That'swhenMartinCooper,avicepresidentatMotorola,steppedontoaNew
YorkCitysidewalkandmadethefirstknowncellphonecallinhistory.
» InmidtownManhattan,CoopercalledJoelEngel—headofrivalresearch
departmentBellLabs—saying"Joel,thisisMarty.I'mcallingyoufromacell
phone,arealhandheldportablecellphone."Thecallwasplacedona
MotorolaDynaTAC8000x,whichweighed2.5pounds,afarcryfromtoday's
4-ouncehandsets.
» Weknewthatsomedayeverybodywouldhavea(cell)phone,butitwashard
toimaginethatthatwouldhappeninmylifetime,"CoopersaidtoCNNlast
year."Andnowwe'vegotalmostfivebillionphonesintheworld.Wow.‖
» Itwouldtake10yearsforaversionofthatDynaTAC(DynamicAdaptiveTotal
AreaCoverage)phonetohitthemarket,forahefty$3,900.
Source: CNN , 4 April 2013
In this image from 1972, a model
demonstrates a "portable radio-
telephone" by Pye
Telecommunications at a London
exhibition called "Communications
Today, Tomorrow and the Future."

9. SMARTPHONES OUTSELL
FEATURE PHONES FOR THE
FIRST TIME
» Forthefirsttimeinhistory,smartphoneshaveoutsoldfeaturephones.
» Themainforcedrivingthesmartphonesurgeistheemergenceofcheap
AndroidhandsetsfromthelikesofHuawei,LenovoandZTE,something
whichhasseenthemdisplacetraditionallystrongplayerssuchasHTCand
BlackBerryatthetopofthesmartphoneladder.
» AccordingtoresearchcompanyIDC,smartphonevendorsshipped216.2-
millionunitsinthefirstquarterof2013,whichmarkedthefirsttimemorethan
half(51.6%)thetotalphoneshipmentsinaquarterweresmartphones.The
marketgrew41.6%comparedtothe152.7-millionunitsshippedinthesame
quarterin2012,but5.1%lowerthanthe227.8-millionunitsshippedinthe
previousquarter.
» Samsungremainsthechiefbeneficiaryofthosesales,withAppletrailingitin
secondplace.Oneinterestingmovewasthere-emergenceofLGasatop
fiveplayer.
Source: Memeburn, 26 April 2013

10. COKE DITCHES TV
ADVERTISING FOR DIGITAL
» Ifthere'sonecompanyknownforgoingall-outfortelevisionadvertising,it's
Coke.
» It’slatestcampaign-tagline'TheAhhEffect'-willbethefirsttoincludenoTV
commercialsatall,relyingpurelyonitsdigitalreach,andinparticulartargeting
smartphones.
» InacampaignmastermindedbyWieden+Kennedy,thesoftdrinksgianthas
boughtup61URL’scontainingtheword'ahh',withanincreasingnumberof
added'h's-ahh.com;ahhh.com,ahhhh.comandsoon.Theumbrellasiteis
www.aah.com,andthisURLwillbeimprintedontheinsideof16ozand20oz
bottlesofCoke.
» Ratherthanonecentralisedvideoormessage,eachofthedomainswillhost
avarietyof'snackable'content,includingonlinegames,animatedGIFsand
funnyvideos,inanattempttoappealtoanewteenagemarket.
» Butnothinghasbeensetinstone;contentwillbeaddedandremovedona
trialanderrorbasistothe61'Ahh'sitesdependingonitspopularity.
Source: Creative Bloq, 25 April 2013

11. TOYOTAGOES TABLET-
FIRST FOR NEW
TOYOTA.COM
» Toyotahasredesigneditshomepage,Toyota.com,andmade
scalabilitytodifferentmobiledevicesapriority.Theredesign,for
example,includesanewiPadapp,which,perthecompany,is
intendedtoexpeditepurchasedecisions.
» Theautomakeralsosaysthesiteisespeciallydesignedto
appealtoconsumerswhoarebetweentheagesof40and60,
andthatthecompany'sresearchsuggeststhesepeopleare
amongthefastest-growingdemographicsonline,andareadept
attogglingbackandforthbetweenscreens--mobileor
otherwise.
» AmongchangestoToyota.comarelong-formpagesthatscroll
notjustvertically,butalsohorizontally,whichmakessenseifyou
areusingyourfingerstoswipepages.There'salsoa"Shop
Assist"feature highlightinglocalspecials,inventoryanddealers
--easingthevehicleshoppingprocess.
Source: MarketingDaily, 8 April 2013

12. WHY BITCOINS MATTER
» AccordingtotheWallStreetJournal,CIO’sarewatchingtheevolutionofthe
digitalcryptographiccurrencycuriously,waryofbeing―blindsided‖bysuchan
alternativetotraditionalgovernment-issuedpapermoney,andreceptivetothe
opportunitiesthataconvenient,low-fee,cross-borderelectronicpayment
methodmaypresenttotheirbusinesses.
» Already,manyonlinebusinesses,andsomereal-worldfirms,acceptpayment
inbitcoins,andifanything,thistrendseemstobeaccelerating.
» It’sappealliesinthefactthatitisatruealternativecurrency,backedby
computingtimeandprotectedbycryptographyandacomplextrustnetwork.
Likecash,itisfairlyanonymous,andtransactionscannotbereversedonce
committed,exceptbyadeliberatecounter-transactiontowhichbothparties
agree.
» ―Bitcoinistobankswhate-mailwastopostoffices,‖theeditorofBitcoin
magazine,MahaiAlisie,toldtheBBC,inavideoinsertthatcastsitscreatorsas
shiftysquatterswithpimples,nojobsandananarchistgleamintheircrazy
eyes.
Source: ITWeb, 22 April 2013

13. THE RISE OF THE CONSTANTLY
CONNECTED TRAVELLER
» AglobalsurveyreleasedtodayfromBuzzCity,theglobalmobileadvertising
network,showsthatconsumersarenowconstantlyconnectedandheavily
reliantontheirmobileswhentravelling,withthemajority(60%)regardingtheir
mobilesasindispensable.
» ThelatesteditionofTheBuzzCityReportshowshowmuchconsumers
interactwiththeirmobileswhenonthemove,revealingthatphonesarethe
highestpriorityitemforpeopletotakewiththemastheyleavethehouse
(60%).Themajorityofconsumersareusingtheirmobilephonestostay
constantlyconnectedandupdated-inrealtime-wherevertheyare-around
twothirds(65%)checktheiremailsbothbeforeandduringtravel.Almostthree
quarters(69%)usetheirdailycommutetolistentomusic,watchvideosor
reademails,tweetsandstatusupdatesfromfriendsviatheirhandsets.
» Manyregardtheirmobileasmoreimportantthanmoney(39%),keys(29%)
orfood(16%),andalmosthalfofleisuretravellers(49%)usetheirmobilefor
travel-relatedactivitiessuchascheckingroutes(17%),researchingpublic
transportschedules(7%)orfindinglocalattractions,amenitiesorgeneral
touristinformation(25%).Aquarterofrespondents(25%)usetheirmobilesto
makelastminutebookingsandreservations.
Source: BuzzCity, 16 April 2013

14. MOBILE MONEY BOOMING
INAFRICA
» GSMA’sGlobalMobileMoneyAdoptionsurveyfor2012revealedthat224
milliontransactions,totalling$4.6billion,wereprocessedonmobilemoney
platformsinfourAfricancountriesinonemonth.
» ThesurveybyGSMAanalysesthestateofthemobilemoneyindustryin
2012,andshowsconsiderablegrowthinthenumberofactivemobilemoney
users.
» Morethan30millionpeopleundertook224.2milliontransactionstotalling$4.6
billionduringthemonthofJune2012alone.Thisexceedsthe196.3million
transactionsperformedbyPaypalcustomersonaverageeachmonthduring
thethirdquarterof2012.
» Thesurveydoesnotgivethetotalamountandvalueofmobilemoney
transactionsforthefullyear2012.
» LookingatthemobilemoneyindustryinSouthAfrica,thereisavastdifference
inadoption,withfiguresreflectingthecontrastwithotherAfricannations.SA’s
strictbankingregulationshavebeencitedhasoneofthebiggesthurdlesfor
mobilemoneytoachievesuccessinthecountry.
Source: ITWeb, 25 April 2013

15. ABSAUNVEILS BANKING
APP
» Absa,SouthAfrica’slargestbankbyclientnumbers,haslauncheditslong
anticipatedbankingappformobileandtablet.
» Absasaidtheappwouldbethefirstreal,nativefinancialservicesappfor
smartphonesandtabletsinSouthAfrica,availableforbothretailandbusiness
customers.
» ItiscurrentlyavailableforAndroidandAppledeviceswithsupportfor
BlackBerrydevicesexpectedtobereleasedsoon.
» ―Ourappisoptimisedforsmartphoneandtabletscreensandencompasses
avisuallyrichinterface,‖saidArrieRautenbach,Absaheadofretailbanking.
» ―Thenewtechnology,whichalsointegratesseamlesslywithallotherAbsa
digitalbankingchannelsincorporatesmanyaspectsoftraditionaltransactional
services,whilstcombiningsmartdevicefeaturessuchasyourGPSlocation
toallowforeasyandinstantsearchtotheclosestAbsabranchorATM,‖
Rautenbachsaid.
Source: BusinessTech By MyBroadband , 10 April 2013

16. INVESTEC'S MOBILE APP
TO MAKE RICH RICHER
» SpecialistbankandassetmanagerInvesteclaunchedamobilebanking
application,aninitiativethatwillenablethebank'sSouthAfricancustomersto
tradesharesinrealtimewhilehavingaccesstotheirglobalportfoliosusinga
singleplatform.Thenewapplicationisavailabletonon-Investecclients,but
accessislimitedtoresearchandinsightsanddelayed-timemarketdata.
» ThemobileapplicationforApple'siPadisexpectedtoberolledouttoAndroid
andBlackBerryphoneslater.
» ItshouldgiveInvestecanopportunitytocross-sellitsproductstothoseclients
whoonlyknowthecompanyasaprivatebankratherthanawealthand
investmentmanager.
» Investec'sprivatebankingunithasabout70,000customers.Anestimated
40%oftheseclientsalreadyusethebank'sonlineplatformsfortheirbanking.
» InvestecPrivateBankheadofbankingRyanTholetsaidthemobile
applicationwasaimedatgivingcustomersflexibility.Thebankwouldnot
prescribetoclientswhichplatformstouse.
Source: Bizcommunity, 10 April 2013

17. 22SEVEN DEBUTS IPHONE
APP
» Personalfinancialmanagement(PFM)service22sevenisnowavailableasa
mobileapponwhatCEOandfounderChristoDavelsaysisitscustomers’
preferredplatform–theAppleiPhone.
» Thelocalstart-up,acentreofdebateinthelocalbankingindustrylastyear,
yesterdayannounceditsnewapp–―aworkinprogress‖–isavailableasa
firstedition,withmorefeaturestobeaddedinfuture,followedbyanAndroid
versionoftheapp.
» ThePFMservice,whichlaunchedinpublicbetainJanuarylastyearand
cameoutofbetaaboutfourmonthslater,saysithas―hugeambitionsfor
mobile‖.Earlierthisyear,whenDavelannouncedtheiPhoneappwasin
testingphase,hesaidtherehadalreadybeenpressuretorolloutamobile
platformfor22Ssevenusers.
» ThedecisiontobuildaniOSappfirst,saidDavel,wasbasedonresearchinto
whichplatformwasthemostpopularamong22seven’suserbase.
» 22sevensaysitisworkingontheAndroidappanduserswillbeabletouse
theiPhoneappfreeofchargeforthemonthofMay.
Source: ITWeb, 23 April 2013

18. 10 MINUTE MONEY TRANSFER
SERVICE LAUNCHED IN SA
» MoneyGramandFirstNationalBank(FNB)havelaunchedtheirfirstmobile
moneytransferserviceinAfrica,givingFNBaccountholdersthroughout
SouthAfricatheoptionofsendingandreceivinginternationalmoneytransfers
usingtheirmobiledevices.
» Theservicefeaturesanadvanceddataencryptionsystemthatprotects
accountholderinformation.Transactionssentfromamobiledeviceare
availableforcollectionwithin10minutes,subjecttoanagent’shoursof
operationandlocallawsandregulations.
» ―InlessthanayearintoourrelationshipwithFNB,wehaveextendedour
productservicestoofferamobileserviceinAfrica,‖saidCarlScheible,
MoneyGramexecutivevicepresidentforAfricaandEurope.
» AccordingtotheWorldBank,SouthAfricaisthethirdlargestrecipientof
Africanmigrantsintheworld,estimatedat1.8millionpeople.Closeto900,000
SouthAfricanslivingabroadsendmoneybacktotheirfamilies.Almost50%of
allremittanceusersremitfundsonceamonth.
Source: Mobile Money Africa, 9 April 2013

19. STABILITY IS THE OVERALL
TREND FOR SOUTHAFRICA
» TheSouthAfricanAudienceResearchFoundation(SAARF)hasreleased
the2012resultsoftheAllMediaandProductsSurvey. AMPSDec2012
showsfewsignificantaudiencemovements,withstabilitytheoveralltrendfor
SouthAfrica’smediaproducts.
» Theinternetasamediumpostedsignificantlyimprovedusagefigures,gaining
usersfromawidesectionofsociety,fromLSM5rightupto10.
» Onanaverageday,15.7%ofadultsgoonline,upfrom13.4%intheprevious
AMPSrelease;that’sanincreaseofjustover800000users,bringingdaily
internetaudiencefiguresto5,484-million.GrowthcamefromLSM5andup.
» Weeklyusagerosefrom19.0%to21.5%,or7,513-millionusersintotal.
» Internetusageacrossfourweeksincreasedfrom22.2%intheprevious
surveyto24.6%,with8,600-millionusers.
Source: Advantage Magazine, 12 April 2013

20. SAFAILING TOADAPT TO
DIGITAL MARKETING
» AnewstudybyeMarketerhasrevealedthatUScompaniesspendabout
35%oftheirbudgetsononlinemarketing,with71%ofbusinessesexpecting
toincreasetheirdigitalspendin2013.
» Incomparison,SouthAfricancompaniesspendonly2%oftheirbudgeton
digitalmarketing,63%onbroadcastandanother30%onprintmediums.
» BreakingdowntheSouthAfricanonlineuser’sneeds,arecentsurveybythe
DigitalMediaandMarketingAssociation(DMMA)revealedthat59%ofusers
foundadvertsplacedonwebsitesmostrelevanttotheirneeds,followedby
socialnetworks(36%),withmobileapplications(3%)andmobilesites(2%)
beingleastrelevant.
» GrantShippey,CEOatAmorphous,saysSouthAfricancompanieshave
simplyfailedtoadopttheshifttodigital,andlocalfirmscontinuetoplacetoo
muchemphasisontraditionalmarketingchannels.
Source: ITWeb, 10 April 2013

21. HOW TO TAKE HOME A
TROPHY
» Withawardsseasonuponus,theDMMA heldaworkshoponhowtosubmit
anaward-winningentry,fromThecaptainsofourindustrygathered in
Sandtontosharetheirtipsonhowtowinawards.
» Whyareawardsgood?Theyhelpliftthecreativestandard,theygiveus
internationalstandingandmostimportantly,accordingtoresearchbyAndrew
Human(CEOoftheLoeries),creativelyawardedworkis11%moreeffective
atgeneratingmarketshare.
» Asexpected,therearenogoldenrulesormagicalrecipesandifsomeone
hasit,they’recertainlynotgoingtoletthecatoutthebag.Butwhatcanbesaid
isthatitallstartswithagreatideaandnoamountofgiftwrappingandspritzing
canmakeabadideabrilliant.AsFranLuckin,soaptlypointedout,―Youwon’t
surviveawardsshowsuntilyouhaveagreatidea.‖
» TheeventendedwithapertinentreminderofGrahamWarsop’schallengeto
theindustry.Ofourtotalwinningssince1990,we’veonlywon2CyberLions.
Warsopendedbysayingthatheispassingthebatonontothedigital
agenciesandthenextagencytowinaCyberLiongetstotoasttheaward
withacaseofBollinger,courtesyoftheJupiterDrawingRoom.
Source: NATIVE, 29 April 2013

22. Mobile Networks
SECTION 2

23. BROADBANDAND CELLULAR
PRICES IN SA
» TheWorldEconomicForum(WEF)releaseditsGlobalInformation
TechnologyReport2013,showingthatSouthAfrica’srankingonmobile
cellularandbroadbandaffordabilityisatanall-timelow.
» TheGlobalInformationTechnologyReport2013featuresthelatestresultsof
theNetworkedReadinessIndex(NRI),offeringanoverviewofthecurrent
stateofICTreadinessintheworld.
» SouthAfricacurrentlyranksatnumber117outof144countrieswhenit
comestotheaffordabilityofmobilecellulartariffs.
» Lookingatfixedbroadbandaffordability,SouthAfricaranked89thoutofthe
144countriesinthereport.
» TheGlobalInformationTechnologyReportsoverthelast5yearsshows
SouthAfricaislesscompetitivethanithaseverbeen.ThegraphshowsSouth
Africa’scellularaffordabilityrelativetotheothercountrieswhichformedpartof
thereports.ThegraphindicateswhereSouthAfricarankedrelativetothe
middle/averagecountryinthereport.
Source: MyBroadband, 22 April 2013

24. EYE-OPENING MOBILE
PORTING NUMBERS
» CellCsaysthataround8timesasmanypeopleportfromVodacomand
MTNtoCellCthantheotherwayaround.Thisisdespiteaveryineffective
portingsystem.
» CellCCEOAlanKnott-CraigtoldMyBroadbandthataround6,000people
porttoCellCeveryweek,andthatitisalargenetreceiverofsubscribers
throughmobilenumberportability(porting).
» However,thisnumbercouldbemuchhigher,theoperatorsaid.Knott-Craig
saidthatportingshouldbeaveryquickandsimpleprocess,andshouldnot
takemorethananhour.
» MyBroadbandhasreceivedreliableinformationaboutSouthAfrica’sporting
numbersforthefirstquarterof2013,whichshowedthatCellCwasthe
biggestnetgainerthroughporting.Accordingtotheinformationreceived,Cell
Cgainedjustover15,000subscribersoverthelastthreemonths.
» Incomparison,Telkom(8ta)gained800newuserswhileVodacomlost5,000
subscribersandMTNlost11,000users.
Source: BusinessTech, 4 April 2013

25. BESTAND WORST
TELECOMS STORES IN SA
» TheSouthAfricanCustomerSatisfactionIndex(SACSI)hasreleasedits
mobiletelecomsretailoutletsreport,showingthatVodacomandMTN’sretail
storesarethebestinthecountry.
» SACSIisanationaleconomicindicatorofcustomerevaluationsofthequality
ofproductsandservicesavailabletohouseholdconsumersinSouthAfrica.
» InthelatestSACSIresearch,customersgavethemobiletelecomsretail
storesindustryanaveragesatisfactionscoreof74.8outof100.Vodacom
scored4.1%higherthanthisaverageandMTNscored1.7%higher.
» CellCscoredonparwiththeindustryaverage,whilstTelkomDirectand
AltechAutopageCellularbothscoredbelowparat6.6%and12.8%below
industryaveragerespectively.
Source: MyBroadband, 10 April 2013

26. VODAFONE SHIFTS RESOURCES TO
HIGH-GROWTH MARKETS INAFRICA
» VodafoneGroup,thesecond-largestmobileserviceprovider,isboosting
investmentsinitsAfricanbusinessesashighergrowthratespromiserelief
fromstagnantearningsinEurope.
» Vodafone’sbiggestAfricanpartnerandSouthAfrica’slargestwirelesscarrier,
VodacomGroupLtd.,saidfull-yearearningspershareroseatleast25%as
thecompanyexpandsintonewcountriesonthecontinent.
» Vodacomrepresentedthesecond-largestpoolofsubscribersforVodafoneat
theendoflastfiscalyearwith57.3millioncustomers.
» VodafoneisrelyingincreasinglyonAfricaasprofitfromits65%stakein
VodacomsurpassedthatfromtheNewbury,U.K.-basedcompany’sBritish
unitin2010andoutpacedtheSpanishdivisionthefollowingyear.
Photographer:NadineHutton/Bloomberg
» Africawillbethemobile-phoneindustry’sfastest-growingregionby
subscribersoverthenextfiveyearsascompaniesbuildadvancednetworks
andcustomersswitchtobroadband,accordingtoconsultantATKearneyInc.
Source: Bloomberg, 24 March 2013

27. MTN HITS 195M
SUBSCRIBERS
» JSE-listedMTNhasboosteditssubscriberbasebyanother6.1millioninthe
firstthreemonthsoftheyearandsaysitisontracktoaddatotalof21million
newsubscribersbyDecember2013.
» Thegroup issuedastatementnotingthatrevenuegrew42.2%year-on-year
anditscapitalexpenditureprogrammeisontrack.Atyear-end,MTN,which
hasoperationsin22countriesacrossAfricaandtheMiddleEast,saiditwould
spendR28.2billiononcapitalitemsthisyear.
» MTNpresidentandCEOSifisoDabengwasaysMTN―startedtheyear
strongly,increasingsubscribernumbersby3.2%quarter-on-quarter,to
195.4million.Thissupportedgrowthintrafficvolumesandlocalcurrency
revenue.‖
Source: ITWeb, 25 April 2013

28. CELL C CUTS DATARATES
AGAIN
» CellChasagainchoppedmobiledataprices,thistimeonathree-month
promotionalbasis,cuttingthecostof500MBofmonthlydatatoR39/month
forcontractcustomers.
» Themove,theoperatorsays,ismeanttosenda―clearmessage‖toits
customersanditscompetitors.―Withthesenewrates,wearetellingour
customersthatCellCiswillingtocompetetoprovidethebestofferingsonthe
market,‖Knott-Craigsays.
» ―CellChasalwaysprovidedcustomerswiththebestdatapropositionsandis
determinedtocontinueofferingthebestvalueproductsavailabletodatausers
intheSouthAfricanmobilemarket,‖saysCellCCEOAlanKnott-Craigina
statement.
» Underthepromotionalprices,whichrununtiltheendofJune,CellCcontract
customerscanget1GB/monthofferingforR69/month,or7c/MB.A10GB
monthlypackagecostsR499/monthand20GBR999/month
Source: TechCentral , 9 April 2013

29. Social Networks
SECTION3

30. TOP 20 SOUTH
AFRICAN BRANDS ON
MXIT
» Mobilesocialnetwork,Mxit,hasreleaseditslistofmostfollowedSouthAfrican
brands.Supersportisinthenumberonespothavinghad1,824,129Mxit
usersaddtheapptotheircontactroster.
» ThenumbersoffollowersonMxitofteneclipsethenumbersbrandsachieve
onothersocialmedia.Forexample,SuperSporthas206,458likeson
Facebookand130,240followersonTwitter.
» VincentMaher,CMOofMxit,says,"Mxitusersarequicktointeractwithapps
thatkeeptheircontentfresh,havehighlevelsofuserengagementandstay
relevant.Lookingatthetop20brandsit'seasytoseewhatSouthAfricansare
into-sport,phones,food,andfunandalittlebitofbanking.Whatallofthese
brandshaveincommonisthattheykeeptheircontentupdated,entertaining
andfocused.‖
Source: Bizcommunity, 17 April 2013
Category Brand Numbers
Top Mobile
brand
Cell C 460 778
Top Banking
brand
Standard Bank 319 076
Top financial
services brand
1life 322 572
Top sporting
brand
Nike Football 438 589
Top media
brand
SuperSport 1 824 129
Top retail
brand
Spar 423 698

31. THE FACEBOOK PHONE IS
HOME
» The"FacebookPhone"isfinallyhere,butit'snotwhatyouthink.Facebook
CEOMarkZuckerbergunveiledanewwaytointegrateitsnetworkon
Androiddevices.CalledFacebookHome,itrepresentsarethinkingofhow
FacebookexistsonAndroidphones,Zuckerbergsaid,puttingpeoplefirst
insteadofapps.
» "You'regoingtobeabletoturnyourAndroidphoneintoagreatsocialdevice,"
Zuckerbergsaidattheunveiling."Ourphonestodayaredesignedaround
apps,notpeople.Wewanttoflipthataround.‖
» FacebookHomewillputupdatesfromthesocialnetworkrightonthehome
screenviaafeaturecalledCoverFeed.ContentfromFacebooktakesupthe
entirescreen,withnonavigationor"chrome"whatsoever,anduserscan
navigatethroughupdatessimplybyswiping.Appsarestillthere,accessed
throughalauncherthatappearsviaswipingup.
Source: Mashable, 4 April 2013

32. FACEBOOK’S NEW TOOLS FOR
MOBILE
» Facebookannouncedthreenewproducts,includingOpenGraphfor
mobile,toboostitspresenceinthefast-growingsmartphoneandtablet
markets.
» Thecompanysaidinablogpostandatitsmobiledeveloperconferencein
NewYorkthatalongwithmakingiteasiertoimplementOpenGraphon
mobile,FacebookalsoisimprovingFacebookLoginandisreleasinganew
SDK3.5foriOS.
» Inaddition,Facebookalsoannouncedanewpartnerprogrammetohelp
developersintegrateFacebookonavarietyofmobileplatforms.Someearly
partnersincludeC#SDKforWindows8byMicrosoft,CoronaSDKby
CoronaLabs,andKinvey.
» Facebookhasbeentoutingitsnew"mobilefirst"strategyforsometime,with
allengineerstaskedonfirstfiguringouthowaproductworksforsmartphones
andtabletsandthenmovingtothewebversion.Thatledtothecreationof
Facebook'sHomeapp,aswellasotherfeatures.
Source: CNET, 18 April 2013

33. THE TRUTHABOUT SA
FACEBOOK STATS
» ReportsthatFacebookusersinSouthAfricaareinrapiddeclinearegreatly
exaggerated,accordingtoArthurGoldstuck,theMDoflocalresearchfirm
WorldWideWorx.
» CitingdatafromSocialBakers,itwasreportedthat922,940usershadleftthe
popularsocialnetworkingserviceinthepastthreemonths.
» GoldstuckexplainedthatwhilethedatafromFacebook’sadplanningtool
doesshowadramaticdecreaseinregisteredusersoverthelastthree
months,itdoesn’ttellthewholestory.
» WhilesomeoftheaccountclosuresreportedbyFacebookareusers
decidingtoleavetheserviceanddeletingtheiraccounts,themajorityare
not,Goldstucksaid.
» TheanomalyoccurredbecauseFacebookwascullingaccountsthatwere
duplicates,fake,orusedforspamming,Goldstuckexplained.
Source: BusinessTech by MyBroadband , 9 April 2013

34. Sources and Credits

35. SOURCES
» AdvantageMagazine
» Bloomberg
» BuzzCity
» BusinessTechby
MyBroadband
» CNET
» CNN
» CreativeBloq
» DMMA
» IDC
» ITWeb
» MarketingDaily
» Mashable
» Memeburn
» MobileMoneyAfrica
» MyBroadband
» NATIVE
» SAARF
» SACSI
» TechCentral
» TheVerge
» WEF

36. CONTACT US
Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800
[cell] +27 (82) 679 5415
[fax] 0867210884
[email] vuyilisle@native.co.za
[twitter] @Vuyisile_Sisulu
Tracy Aberman | Mobile Strategist
[tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111
[fax] 0867210884
[email] tracya@native.co.za
[twitter] @TracyInSA
Angus Robinson | Director: Mobile & Innovation
[tel] +27 (11) 555-3800
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za
[twitter] @angusrobinson
Have a look at all previous Mobile Reports and other mobile work on our site -
http://www.native.co.za/home?keyword=mobile
Should you have any mobile insight, strategy, campaign or solution
requirements please contact any one of us.

37. The end.