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North Carolina Theatre Conference Financial Storytelling Presented by Dave Olson University of North Carolina School of the Arts July, 2011
(c) David L. Olson - 2011 A c c o u n t  F U N  i n g A c c o u n t   i n g =
Dave’s summer, so far ,[object Object],[object Object],[object Object],(c) David L. Olson - 2011
(c) David L. Olson - 2011
(c) David L. Olson - 2011 Next, I thought I’d try regular pictures – last year, Shane included a picture of his dog, so I thought I’d follow suit and try that this year, so…
(c) David L. Olson - 2011
Our goal today (c) David L. Olson - 2011 1, 9, 3,  4, 6,5, 7, 8,2,1
Who might want to know our story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
What kinds of stories? ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
What types of information? ,[object Object],[object Object],(c) David L. Olson - 2011
Financial storytelling ,[object Object],[object Object],(c) David L. Olson - 2011
Sources of info for stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
A quick example ,[object Object],[object Object],(c) David L. Olson - 2011
First, we must know the language (c) David L. Olson - 2011
Where the story begins ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
The balance sheet ,[object Object],[object Object],[object Object],(c) David L. Olson - 2011
The balance sheet:  ALOE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
The income statement ,[object Object],[object Object],(c) David L. Olson - 2011
The Income Statement ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
The story continues – our goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
(c) David L. Olson - 2011
Summary of key tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Quick review of percents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Percent of total – pie chart (c) David L. Olson - 2011 What’s the story here?
Percent of total example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Percent change example ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011 $50 $100 50/100=.5 or a 50%
Ratios ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Some key ratios ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Income ratios ,[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Expense ratios ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Efficiency ratios ,[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Efficiency ratio formula ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Efficiency ratio example ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Other storytelling tools ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Items to always check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011 Any relationship here?
Deficits – do you know the difference? ,[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Relationship example - cash ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Benchmarking (and a caveat!) ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Industry benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Theatre Facts (2009) ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Theatre Facts “group” budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Let’s take a quick look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Dave, let’s see this stuff in action! ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011
Contact me ,[object Object],[object Object],[object Object],[object Object],(c) David L. Olson - 2011

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Financial storytelling

  • 1. North Carolina Theatre Conference Financial Storytelling Presented by Dave Olson University of North Carolina School of the Arts July, 2011
  • 2. (c) David L. Olson - 2011 A c c o u n t F U N i n g A c c o u n t i n g =
  • 3.
  • 4. (c) David L. Olson - 2011
  • 5. (c) David L. Olson - 2011 Next, I thought I’d try regular pictures – last year, Shane included a picture of his dog, so I thought I’d follow suit and try that this year, so…
  • 6. (c) David L. Olson - 2011
  • 7. Our goal today (c) David L. Olson - 2011 1, 9, 3, 4, 6,5, 7, 8,2,1
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. First, we must know the language (c) David L. Olson - 2011
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. (c) David L. Olson - 2011
  • 22.
  • 23.
  • 24. Percent of total – pie chart (c) David L. Olson - 2011 What’s the story here?
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.

Notes de l'éditeur

  1. You’ll be happy to hear, I gave up on the drawing – this would have taken forever. I may use a picture from time-to-time however… Shane showed us a picture of his dog at last year’s conference, so, to get started, I thought that I would do the same this year… So, here’s a picture of Shane’s dog!!
  2. How? What types of information ? How much operating cash do they have? How much debt are they carrying? Do they have enough cash to pay the bills? Are they breaking even or losing $$, each year? Where are their revenues coming from? Where are they spending their $$? Are any of their revenue streams “at-risk”? Are they carrying an accumulated deficit in their net assets? How efficient are they in the running of various aspects of their operation?
  3. A lot of unique terms, concepts in accounting – must know what the “industry” is referring to
  4. Use tools to tell the story
  5. % revenue split % expense split (70/15/15) Efficiency ratios : Fdr exp/fdr inc Mktg exp/Tkt sales Working capital : current assets – current liabilities – what does this tell us? Current ratio : current assets/current liabilities: proportion of curr assets to curr liabilities
  6. Look to: Decreases in pledges receivable? Increase in bank borrowings? Big increase in unearned ticket sales? Big gain on the P & L?
  7. Shows where you fall relative to the group