5. (c) David L. Olson - 2011 Next, I thought I’d try regular pictures – last year, Shane included a picture of his dog, so I thought I’d follow suit and try that this year, so…
24. Percent of total – pie chart (c) David L. Olson - 2011 What’s the story here?
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
Notes de l'éditeur
You’ll be happy to hear, I gave up on the drawing – this would have taken forever. I may use a picture from time-to-time however… Shane showed us a picture of his dog at last year’s conference, so, to get started, I thought that I would do the same this year… So, here’s a picture of Shane’s dog!!
How? What types of information ? How much operating cash do they have? How much debt are they carrying? Do they have enough cash to pay the bills? Are they breaking even or losing $$, each year? Where are their revenues coming from? Where are they spending their $$? Are any of their revenue streams “at-risk”? Are they carrying an accumulated deficit in their net assets? How efficient are they in the running of various aspects of their operation?
A lot of unique terms, concepts in accounting – must know what the “industry” is referring to
Use tools to tell the story
% revenue split % expense split (70/15/15) Efficiency ratios : Fdr exp/fdr inc Mktg exp/Tkt sales Working capital : current assets – current liabilities – what does this tell us? Current ratio : current assets/current liabilities: proportion of curr assets to curr liabilities
Look to: Decreases in pledges receivable? Increase in bank borrowings? Big increase in unearned ticket sales? Big gain on the P & L?