The presentation was part of the Funding Conference in London on Monday 23 February 2015. The presentation was by Lucy Gower from Lucy Innovation and looks at the process of innovation. Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops Find out more about NCVO's practical support on funding: https://www.ncvo.org.uk/practical-support/funding

1. AM4: Innovation in
fundraising
Lucy Gower, Lucyinnovation

2. Innovation

3. Innovation
“What you need to do differently
to get to where you said
you would go”

6. Innovation =
Problem x Solution/s x Execution

11. Innovation process
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

13. Frame your challenge as a question
“How might we”

14. Innovation process
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

17. Get to know them

20. We
won’t
celebrate
being
50
un3l
everyone
can
The
Cys1c
Fibrosis
Trust
is
50
years
old.
But
we’re
not
about
to
throw
a
party.
Although
we’ve
achieved
a
lot
in
our
first
50
years,
we
haven’t
yet
achieved
our
ul1mate
goal.
We
haven’t
yet
beaten
cys1c
fibrosis
–
completely
beaten
it
–
once
and
for
all.
So
instead
of
partying,
we’re
working
harder
than
ever.
Working
for
the
day
when
everyone
with
cys1c
fibrosis
can
receive
the
treatments
that
will
transform
their
daily
experience.
When
everyone
can
live
a
long,
full,
sa1sfying
life
in
spite
of
their
condi1on.
When
everyone
can
celebrate
their
50th
Birthday
–
and
look
forward
with
confidence
to
celebra1ng
many,
many
more.
That’s
our
goal.
When
we
reach
it
–
and
with
your
support
we
will
reach
it
–
the
Cys1c
Fibrosis
Trust
will
no
longer
be
needed.
And
that’s
the
day
we’ll
finally
be
ready
to
throw
a
party.

21. Innovation culture
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

22. Ask more questions

23. Build diverse networks

25.
How
might
you……
-­‐
get
to
know
your
audience
be=er?
-­‐
increase
your
experiences?
-­‐
build
diverse
networks?
Work
in
pairs…….

26. Innovation process
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

28. What type of charities do these
people support?

29. What if?

31. What if?

32. Think of a time when you gave a
gift…..
• What happened?
• How did it make you feel?

34. Fundraising is not just about
asking for money
Fundraising is about giving your
supporter the opportunity
to make a difference
to something they care deeply about.

35. no idea killers

36. “ A new idea is delicate. It can be
killed by a sneer or a yawn; it can be
stabbed to death by a joke, or
worried to death by a frown on the
right person’s brow”
Charles Brower

37. yes and...

38. What if?
What are the ‘rules’ of making a funding
application?
What if you broke one or more of these
rules? What would your application look
like now?

48. This is Rokia

49. Basic storytelling structure
1.Who
2.Problem
3.Action
4.Result

51. Get to the point QUICKLY
1.Who
2.Problem
3.Action
4.Result

52. For sale:
baby shoes, never worn.

53. Innovation process
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

55. “Innovation is saying no
to 1,000 things”
Steve Jobs

56. Brave

58. “I have not failed. I've just found
10,000 ways that won't work.”
Thomas Edison
The F Word

59. Innovation process
Problem
or
opportunity
Connec1ons,
insights
and
inspira1on
IDEAS
Refine
and
develop
DO
IT
Culture of innovation

60. DO IT
• Money follows mission
• Know your problem
• Connections insights and inspiration
• Ideas – ask’ what if?’
• Filter, test and adapt
• DO IT
• DO IT NOW

61. Lucy Gower
www.lucyinnovation.co.uk
Lucy@lucyinnovation.co.uk
@lucyinnovation