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Law is not enough 
Derek McAuley 
Future Shock 
14th November 2014 
Privacy 
violation 
ICO!
A problem 
• Commercial practice from the Wild West 
– Do what you can get away with until caught 
– Ruthlessly pursue market domination 
– Become remorseful in middle age 
• Internationally predatory commercial behaviour 
• Classic tragedy 
of the commons… 
2
Danger in data 
3
Responsible Innovation 
Anticipate – describing and analysing the 
impacts, intended or otherwise, (e.g. economic, 
social, environmental) that might arise. 
Reflect – reflecting on the purposes of, motivations for 
and potential implications of the development. 
Engage – opening up such visions, impacts and 
questioning to broader deliberation, dialogue, 
engagement and debate in an inclusive way. 
Act – using these processes to influence the direction 
and trajectory of the innovation process itself. 
http://www.responsible-innovation.org.uk/ 
4
No excuse for no ethics 
5

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Derek McAuley: law is not enough

  • 1. Law is not enough Derek McAuley Future Shock 14th November 2014 Privacy violation ICO!
  • 2. A problem • Commercial practice from the Wild West – Do what you can get away with until caught – Ruthlessly pursue market domination – Become remorseful in middle age • Internationally predatory commercial behaviour • Classic tragedy of the commons… 2
  • 4. Responsible Innovation Anticipate – describing and analysing the impacts, intended or otherwise, (e.g. economic, social, environmental) that might arise. Reflect – reflecting on the purposes of, motivations for and potential implications of the development. Engage – opening up such visions, impacts and questioning to broader deliberation, dialogue, engagement and debate in an inclusive way. Act – using these processes to influence the direction and trajectory of the innovation process itself. http://www.responsible-innovation.org.uk/ 4
  • 5. No excuse for no ethics 5