Presentation by Ian Maddocks, NFC Forum Board of Directors, MasterCard, at the NFCP Global Summit June 4 - 5, 2014.

1. Setting Standards,
Unleashing Innovation
Ian Maddocks, NFC Forum Board of Directors
NFCP Global Summit
June 4-5 | London

2. NFC Industry Update
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3. Global Market Situation
Recent Developments
 Wearables market takes off
 Nationwide NFC payment device
rollouts in US
 New HCE feature in Android 4.4
 Global payment networks launch
HCE solutions
 Major North American coffee shop
launches NFC pay
 First NFC-enabled household
appliances launched
 New NFC/Bluetooth LE solutions
– Smart thermostats, hybrid beacons
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4. Analysts Agree
 ABI Research
– 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014
– NFC-enabled smartphone shipments are anticipated to increase by 481% from
2012 to 2015
 Berg Insight
– 1 in 3 mobile phones will come with NFC by 2017
– From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of
65% to reach 2.1bn units
– By 2017, the penetration rate for NFC in handsets will reach approximately 32%
 Gartner
– 50% of smartphones will have NFC capability by 2015
 IHS Technology
– Two in three phones will come with NFC by 2018
– Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018
 Juniper Research
– 1.5B+ mobile wallets in use around the world by 2018
– By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods
in-store
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5. NFC Phones Available Now
(Representative)
Flagship models with NFC
 Samsung Galaxy S4 & S3
 LG G2, select Optimus
series
 HTC One series
 Motorola Moto X
 Blackberry Z10 & Q10
 Nokia select Lumia series
 Sony select Xperia series
 Google Nexus 4/7/10,
Galaxy Nexus
 Android, BlackBerry,
Windows Phone 8
all support NFC at
operating system level
100% of Top 25 Amazon US
contract phones
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6. DLI
9000
NFC Tablets
(Representative)
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NFC-enabled tablets on the market or coming soon
Google Nexus 7 Kuoziro
FT701W
Asus Vivo Tab/Tab
RT
HP Elitebook
Revolve
Google Nexus 10
Asus Padfone
Infinity Asus Vivo Tab
Smart
Asus Padfone 2
BWC ToughSlate
Fujitsu
Arrows Tab
HP Elitepad 900
Asmaitha Sruta 7”
Tablet
7″Cetrix CT973G Cetrix CD661

7. Samsung NFC-enabled
laser printer
More NFC Devices
Additional types of NFC devices available now or on the way
Moneto: NFC
microSD for the
iPhone & Android
Revosys V5 taxi
terminal/tablet
ViVOtech NFC
payment terminals
Sony RC-S380
reader/writer
Glidepoint NFC
trackpad
Smart Meters for
utility companies
Nintendo Wii U
controllers
BarclayCard
Payment wristbands
RhythmTrak
Heart Monitor
I-O Data
WiFi Router
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8. What Device Availability Means
 NFC more
widespread and
accessible
 Growing familiarity
 New business
opportunities
 Growing consumer
demand
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9. The NFC Forum
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10. Mission and Goals
The mission of the NFC Forum is to advance the use
of NFC technology by:
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 Developing standards-based
specifications that ensure interoperability
among devices and services
 Encouraging the development of products
using NFC Forum specifications
 Educating the market globally about NFC
technology
 Ensuring that products claiming NFC
capabilities comply with NFC Forum
specifications
 Promoting the NFC Forum N-Mark

11. NFC is Based on Standards
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12. NFC Communication Modes
Connect the world of apps
with the physical world …Apps
jump into the world and touch people,
objects and other apps.
Connect devices through
physical proximity … magical
connection of devices by simply
touching them. A true device “hand
shake”.
Connect to a common
infrastructure …
Incorporates the use of a secure element
to allow your phone to act like an “interactive
card” for payment, transportation, ID and
physical access
Tag/Card Reader/Writer (Terminal)
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica,
ISO/IEC15693)
Card Emulation (Secure Element, HCE)
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
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Peer to Peer (Device to Device)
NFCIP-1, NFCIP-2 (ISO/IEC18092,
ISO/IEC21481)

13. NFC Forum Architecture
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14. Specification Development
21 NFC Forum specifications
approved spanning:
 Data exchange formats
 Tag types
 Record type definition
 Device interface controller
 Protocols
 Reference applications
 Personal Health Device
Communications
www.nfc-forum.org/specs/spec_dashboard/
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15. New Set of Integrated
Specifications
 NFC Activity 1.1
 Connection Handover 1.3
 NCI 1.1
 Digital Protocol 1.1
 LLCP 1.2
 Type 1/2/3/4 Tags
… designed for use
together to streamline and
accelerate NFC product
development
Mediated Handover: A new feature
of Connection Handover 1.3
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16. Compliance Program
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Compliance
Committee
Comprises 2
programs driving
interoperability:
 Certification:
conformance to
specifications
 Plugfests:
successful
interaction of
NFC-enabled
devices

17. More N-Marks in the World
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2,708 downloads since 2009
198 217
517
722
843
2009 2010 2011 2012 2013
N-Mark Licenses per Year

18. Unleashing Innovation
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19. SIGs: Special Interest Groups
2-way industry communication makes this work
 Obtain business requirements for possible specifications and
certification implications
 Work on education and guidelines for each industry, delivering
white papers, demos, best practices, how-to guides, etc.
 Look at NFC from consumer and vertical perspectives, making
sure the value proposition is there
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Delivering first-generation NFC
Preparing for the next
CE PaymentRetail HealthTransport New

20.  Created and published by NFC
Forum and IATA
 Document downloadable from the
NFC Forum webpage
 Goal: Help the air travel industry to
better understand and evaluate
potential benefits and costs, use
cases, and implementation options
associated with NFC technology
 Numerous practical applications of
NFC associated with the air traveler's
journey are described in detail (focus
on provisioning and redemption of
boarding passes)
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Air Transport Task Force

21. Updated Bluetooth Secure
Simple Pairing with NFC
 Application Document
guides developers in
building solutions that
seamlessly combine
Bluetooth and NFC
 Updated to include
Bluetooth® Smart
devices and Bluetooth
LE
 Product of formal
liaison with Bluetooth
SIG signed last
November
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22. Wi-Fi Alliance Pushes the NFC Button
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 Wi-Fi CERTIFIED Wi-Fi
Protected Setup™ now
includes NFC “tap-to-connect”
for simple setup of security-
protected Wi-Fi devices and
networks
 Extends the reach of Wi-Fi
Protected Setup to smart
home devices (refrigerators,
thermostats, security systems)
with a single tap
 Key enabler for the Internet of
Things

23. Liaison Partners
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24. NFC Is Here!
Still Some Challenges to Overcome
1 NFC adoption varies by region.
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Payment is complex due to multiple players
and business models. Solutions and simpler
models like HCE are underway.
3 Customer awareness limited outside Asia,
fewer opportunities to experience NFC.
4 The NFC Forum is the place to foster
adoption and help overcome challenges.
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25. Thank You
… and Join Us!
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