4. Customers Love
Recommendations
40%
40 million / 100 million
75%
62 million / 83 million
?
13 million unique users / month
Sources: Spotify,Statistica, Kissmetrics, Priceline
http://www.slideshare.net/upload
5. Overview
ResourcesProject Goal Specification
Analyze search and booking
data to identify user patterns
and make monetizable
recommendations
Air Hotel
Rental
Car
Package Cruise
Retail SOPQ OPQ
Priceline
Group
priceline.com
Data: June 21 ,2016 - July 21, 2016
Booking records 1.2 Million, Searches records 263 Million
Tony Padovano
Chief of Staff for CTO
Dan O’Connor
Principal Insights Analyst
Zachary Horne
Solutions Architect
Tools
Mentors
9. 2016
Today
Week 1
Milestone 1
Planning
Milestone 2
SQL Query
Milestone 3
Data analysis Milestone 4
Findings from data
Milestone 5
SlackBot
Milestone 6
Recommendations
June 20 - June 24Task 1
June 27 - July 1Task 2
July 4 - July 8Task 3
July 11 - July 15Task 4
July 18 - July 22Task 5
July 25 - July 29Task 6
Week 2 Week 3 Week 4 Week 5 Week 6
1. Understand data 2. Analyze data
3. Visualize
data
12. Data Analysis Trends
80% of customers search for hotels
multiple times before booking.
Customers search more than once,
perhaps looking for a better price or
considering travel alternatives.
Number of Hotel Searches
PercentofTotalHotelSearches
13. 25% of customers return to search
for hotels on multiple days.
Customers could be considering
alternate plans, or looking for better
deals during this time.
PercentofTotalHotelSearches Number of Search Days
Data Analysis Trends
14. 35%+ of customers search
multiple cities before booking.
These customers might be more
flexible in their travel plans.
PercentofTotalHotelSearches
Number of Cities
Data Analysis Trends
26. Impact
★ Multisource Value Creation
★ Valuable Destination and Property Insights for MDMs
★ Unique Site Feature with Potential to Drive Direct Traffic
★ Value Add can Increase Repeat Propensity
5.5% ?
Average New Customer 12 Month Repeat Propensity
★ Increase Conversion by Offering Relevant and Compelling Recommendations
★ Increase Customer Engagement via Interactive features
1.4% ?
Average Hotel Retail Conversion
Next Step
A/B Testing
Using Existing Engine