1. BTEC Extended Diploma in Interactive mediaCreative ArtsAssignment Title: ‘Make my Viral!Unit Number & TitleFCPCAssessment CriteriaUnit 62Video productionP1, P2, P3, M1, M2 , M3, D1, D2, D3Briefing Date19th Sept 2011Review Date05th Oct 2011Submission Date10th Oct 2011Assessor/sNina Clutton, Ben Hogan, Paschal MguireIV Kate BashfordStudents Name<br />Learning Outcomes<br />Unit 62 Digital Video Production for interactive media - On completion of this unit a learner should;<br />1 Understand principles of digital video technology in interactive media <br />2 Be able to devise a digital video sequence for use in an interactive media product <br />3 Be able to shoot and source digital video assets for use in an interactive media product<br />4 Be able to create a digital video sequence for use in an interactive media product following industry practice.<br />Assignment <br />You have been commissioned by a new film production company to produce a viral for their upcoming submission to a film making competition. The viral should raise the profile of the company and the film being entered for the competition. You will need to pitch the idea of your viral to the company and also provide some background information of how designers use digital video technology to enhance a user’s interactive experience on different delivery platforms<br />References<br />www.mediaknowall.com, http://nhcmediamaker.blogspot.com, www.longroadmedia.co.uk, www.filmmaking.net, www.mediastudies.com , www.youtube.com <br /> <br />Week 1 – 19th September 2011Assessment CriteriaResearch and project launch:examine how video is used in an interactive media productexamine the types of platforms used by interactive media productsexplain digital video technologyanalyse the technology used to create and deliver digital video via interactive media platforms, making notes and discussing observations.Launch project blogsUnit 62P1,M1, D1Week 2– 26th September 2011Assessment CriteriaWorking individually to a brief from the film production company you will generate ideas for a video viral sequence to promote the company and its productconsider and interpret a creative brief generate and record ideas carry out pre-production planning compile a comprehensive development log evidencing your creative workUnit 62P2,M2,D2CT, SMWeek 3– 03rd October 2011Assessment CriteriaPlanning meeting with production companyPlanning & ideas workshopPre-production completedProduction schedule, shot-list, storyboard, soundtrack, scriptcreate and source digital video assets for the viralundertake production workshop sessions following their planned ideas and specificationpresent work including management of own interactive media production work.Unit 62P3, M3, D3SMWeek 4 – 10TH October 2011Assessment CriteriaPlanning meeting with production companyIntroduction to digital post-production techniques applied to digital video for an interactive product by:using digital video editing software toolsproduction process and technical considerationspresentation of work including own digital video work to clientconsidering technical qualities and fitness for purpose of own digital video work and responding to client feedbackUnit 62P4, M4, D4CT, SM, RL<br />Evidence to be submittedTutorStudentWeek 1Electronic presentation / written report, blog of research, top ten viral chart, Week 2Planning documents, planning meeting recorded minutes, mind maps, test shots, location recce, shot lists, scripts, production schedule, storyboards, sketches,Week 3Video files, drafts, screen shots, shot lists, found footageWeek 4Digital video viral, screen shots, screen dumps, raw files, edits, reflective log, client brief feedback form<br />Assessment CriteriaStudents NameCriteria referenceTo achieve the criteria the evidence must show that the learner is able to:AchievedNot Yet AchievedEvidenceP2Outline ways in which a media product is constructed for a specific audienceP3Outline ways in which a media product might be understood by an audienceM2Describe ways in which a media product is constructed for a specific audience with some detail and with reference to appropriate illustrative examplesM3Describe ways in which a media product might be understood by an audience with some detail and with reference to appropriate illustrative examplesD2Explain ways in which a media product is constructed for a specific audience with reference to precise and detailed illustrative examplesD3Explain ways in which a media product might be understood by audiences with reference to precise and detailed illustrative examples<br />