Travel - Presentation by Yulian Patzelt, Co-Founder & CMO of Excursiopedia.com at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. Excursiopedia.com
Yulian Patzelt
CMO & Co-Founder
Excursiopedia.com is the global one stop shop to the
universe of activities and anything you want to do,
wherever you are.
We let you explore, find, and book any activity and
experience worldwide in the most common languages.
We are airbnb and booking.com at the same time for any
activity you want to do - traveling and at home.

2. A Company overview & history
Excursiopedia.com is the global one stop shop to the universe of activities
and anything you want to do, wherever you are
TRACTION
Launched January 2011
Over 5,000 tours & activities worldwide
Growing by 10 to 100 a day
More than 600 destinations
110 countries
TEAM & OFFICES
23 team members located in Munich
(HQ/Germany), Moscow (Russia), Bari
(Italy), Barcelona (Spain)
MULTILINGUAL
www.Excursiopedia.com 2

3. B Market opportunity and competition
The activity market is the 3rd largest segment of the travel industry
97,9
92,3
THE TOURS & ACTIVITIES MARKET
Global travel activity market > $90bn
The US T&A $26.8bn market is as large
as rental cars and cruise ships combined
and the 3rd biggest segment in the
travel industry after hotels and flights
COMPETITION
26,8
Last unconquered large travel segment
14,2
12,0 10,0
Established within 17 months as one of
the top 5 worldwide in terms of offers
All players make combined less than
$1bn USD in this year on year double
Size of the U.S. Travel Activities Market and Total
Travel Market by Segment, 2009 (US$bn) digit growth market
Source: When They Get There: Activities, Attractions, Events and Tours;
PhoCusWright’s U.S. Online Travel Overview Tenth Edition, November 2010
www.Excursiopedia.com 3

4. C Excursiopedia product overview and business
We earn 15% commission on sales in the following activity categories
Group Tours Transfer
Individual Tours Activities
Spa & Wellness
Food & Drinks Museum Tickets Concerts
Trip Management Workshops & Courses Multiday Tours Local Support Services
www.Excursiopedia.com 4

5. D KPIs and financials
Fastest growing multilingual tours and activities marketplace,
adding 10-100 a day
Russian market leader
Customer lifetime value >$600 USD
Average shopping basket currently >$200USD and 1.5 products,
long term high volume average of $150 USD expected
Financials
2013 2014 2015 2016
Turnover (USD) 95,772,050 500,234,458 1,756,650,404 2,567,115,810
Net Sales (USD) 10,903,287 59,168,687 208,227,989 304,901,046
No. of
589,366 3,201,501 11,711,003 17,858,197
activities sold
www.Excursiopedia.com 5

6. E Outlook, relevance, next steps, partnerships
US office opening 2012
Raising series A of $6m
Screening partners for B series of $ X0m
Flipping to US Delaware C-Corp. possible
Looking for:
white label integrations
affiliate partnerships
add-on sales integration with travel sites of all types
Building a GDS for tours and activities with live booking inventory
Ready to scale beyond 70 employees this year in 6 regional offices
(US, Germany, China, Spain, Italy, Russia)
Global market leadership within 2.5 years possible
CONTACT: yulian@excursiopedia.com | +49 174 3122772
www.Excursiopedia.com 6

7. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

8. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors