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adMingle - NOAH16 Berlin

Startup Stage - Advertising - Presentation by Shlomi S. Benbasat, Founder of adMingle at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

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adMingle - NOAH16 Berlin

  1. 1. SOCIALMARKETING adding value beyond thetransaction Shlomi S. Benbasat, Founder
  2. 2. 10 - 11 November 22 - 23 June Save The Date www.noah-conference.com
  3. 3. adMingle Confidential and Proprietary CONSUMERS DON’T TRUST BRAND ADVERTISING 90% percentage of consumers that ignore digital ads - Harris Interactive US, 2015 0,04%= 4 in 10000 current average Click-through-rate of display ads - Doubleclick / Google 2015 40% Ad revenue loss on websites targeting millennials due to ad block – President of IAB
  4. 4. BUT: CONSUMERS LISTEN TO EACH OTHER 74% Rely on social media for purchase decision - OMD Group 90% Trust recommendation of people they know - Nielsen %52 Of companies have budget for Influencer Marketing – Statista/Tomoson 2015
  5. 5. Social Marketing Tech made Simple
  6. 6. Influence H B™ 4 Continents Germany Available in 15 countries serving more than 150 million people Offices & Reach
  7. 7. Influence H B™ PRODUCTS Influence H B™ Social Enterprise Advocacy SEA Social Content Discovery SCD Influence Marketing Platform IMP Target Audience:  E-mail marketing  e-Commerce Shoppers  Content Consumers Target Audience:  Enterprise Employees  External Ecosystem • Customers • Suppliers Target Audience:  "Mom’s and Pups”  Opinion Leaders  Welebrities  Social Media Users  Messaging App users to access our IMPs: www.admingle.net To access SCD Demos: demo.minglebutton.net/
  8. 8. Influence H B™ REFERENCES Awards Some Agencies Some Clients
  9. 9. BRANDs + PEOPLE = MEANING SHARE + VALUE = MINGLE Influence H B™ Summary adMingle.net/noah
  10. 10. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®