The Renaissance of Digital Marketing and the Barbarian Hordes - Presentation by Damian Blackden, CEO of Adnologies at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. THE RENAISSANCE
OF DIGITAL MARKETING
AND THE BARBARIAN HORDES

2. THE BEGINNING

3. WE ARE HERE
CONSUMERS: Multiple Devices; Synchronized Usage
TECHNOLOGY: Data Aggregation; Audience Segmentation; Activation
MARKETING: Story Telling; Holistic Experiences

4. OUR INTEGRATED TECHNOLOGY PLATFORM
DMP
PRODUCTS:
DSP
DYNAMIC
DISPLAY / VIDEO
AD-SERVER
DISPLAY
3rd PARTY
DATA
SOURCES
1st PARTY
SEGMENTS
RTB
BIDDER
SERVER
VIDEO
FOCUS:
PLANNING
BUYING
CREATIVE
TRACKING
MEDIA

5. OUR INTEGRATED TECHNOLOGY PLATFORM
DMP
PRODUCTS:
1
2
DYNAMIC
DISPLAY / VIDEO
AD-SERVER
3
DSP
4
DISPLAY
3rd PARTY
DATA
SOURCES
1st PARTY
SEGMENTS
RTB
BIDDER
SERVER
VIDEO
FOCUS:
PLANNING
BUYING
CREATIVE
TRACKING
The only company to have built all 4 core products
MEDIA

6. OUR INTEGRATED TECHNOLOGY ENHANCES OUR
CUSTOMERS’ PERFORMANCE
1 Zero Data Loss

7. NOT THIS:
Different Technologies
Forced To Fit Together
EFFECT: Compromise
51% DATA LOSS

8. THIS:
Wholly Integrated
Technology
By Design
PERFORMANCE EFFECT:
Activation with 100% data. No wastage

9. OUR INTEGRATED TECHNOLOGY ENHANCES OUR
CUSTOMERS’ PERFORMANCE
1 Zero Data Loss
2 Operational Efficiencies

10. A SINGLE INTERFACE ACROSS ALL PRODUCTS
PERFORMANCE EFFECT:
40% Reduced Time

11. WE TRACK DEVICES WHICH IS
BETTER THAN TRACKING WITH COOKIES

12. ONE IN SIX DEVICES DO NOT ACCEPT COOKIES

13. 45%
OF ADVERTISING COOKIES
ARE GONE WITHIN
24 HOURS

14. WE CAN TRACK AND IDENTIFY
3X MORE PEOPLE IN 3 WEEKS VS COOKIES
COOKIE
Tracking
ADNOLOGIES
Device
Tracking

15. THE MATERIAL BENEFITS OF DEVICE BASED TRACKING
More Accurate
More Mobile
More Enduring
PERFORMANCE EFFECT:
Greater Reach; Better ROI

16. WE LINK MULTIPLE DEVICES TO A SINGLE CONSUMER PROFILE
Single consumer, targeted holistically…
…AT WORK
…AT HOME
…IN THE HIGH STREET
UNIFIED CONSUMER PROFILE >> MULTI DEVICE ACTIVATION
PERFORMANCE EFFECTS:
Consumer-centric advertising
Effective frequency control

17. INDIVIDUALIZED DISPLAY: TABLET, MOBILE AND DESKTOP
Catalogue Integration
Business Rules for
sophistication and control
Mobile:
HTML5, Flash, PNG, MP4
Up to 23 dynamic variables
per ad; any format including
XML, CSV and TXT

18. PERSONALIZED TV COMMERCIALS ON DESKTOP
AND MOBILE
2 Million+ Possible Ad Content Combinations
PERFORMANCE EFFECT:
5x the responsiveness vs display

20. 1000+ ADVERTISERS ON THE PLATFORM:
€3.8BN SALES CREATED ANNUALLY
275m
consumer
profiles

21. A SINGLE CUSTOMER VIEW ACROSS
WEBSITE, CRM, ADVERTISING, SEARCH
1st, 2nd, 3rd
Party Data
Prospecting
INSIGHTS
Retail
ecommerce
Mobile
Omnichannel
DATA
Yield
Management
Single view of consumer
DATA
MANAGEMENT
PLATFORM
Retargeting
ACTION
Offline Data
PERFORMANCE EFFECTS:
Improved learning, targeting and ROI
Up-sell/
Cross-Sell
Website
refinement
INTELLIGENCE
CRM
Personalized
Advertising
Insights

22. WE ARE HERE
End to end data and activation platform
Segmentation, targeting, personalization, optimization
Mobile, tablet, desktop, TV, console…
Tracking where cookies cannot go
Multiple devices to a single consumer

23. WE’RE ONLY SUCCESSFUL
WHEN OUR CUSTOMERS ARE
Thanks for
listening

24. THE RENAISSANCE
OF DIGITAL MARKETING
AND THE BARBARIAN HORDES