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NOAH	17	
Raffael Johnen, CEO auxmoney
London, 3 November 2017
Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Our	Mission:	
We make people independent from banks by making loans widely
accessible through a marketplace
Marketplace	model	makes	lending	more	efficient	
On auxmoney.com retail and insJtuJonal investors directly invest into private loans

Scoring
UnderwriJng
OriginaJon
Servicing
No inherent risk
 No branches
 Use of technology
Lenders
Borrowers
Principal & Interest
Funding
OriginaJon Fee
By cuRng out the bank as a middle man, lending becomes more including and seamless.
Servicing Fee
auxmoney’s	leading	credit	scoring	
Borrower
Investors
Proprietary system for risk assessment
•  Rapid loan decision
•  Broad access to loans
•  Great customer
experience
•  Longstanding track record
of aTracJve risk-adjusted
rates of return
•  Simple access to scored
loans
Data
Recent credit situaJon
TransacJon data
Behavioural data
ApplicaJon data
Credit history
Job situaJon
Income
Web data
VerificaJon
Model
UnderwriJng
Model
Scoring
Model
Pricing 
Model
Fraud
Model
„We	find	that	auxmoney	is	lending	relaBvely	
more	where	and	when	banks	are	lending	less.	[…]	We	could	conclude	
that	auxmoney	is	serving	borrowers	largely	considered	not	bankable	
by	banks,	that	is	a	segment	of	borrowers	that	banks	
are	unwilling	[…]		to	supply.”	
	
Deutsche	Bundesbank,	2016
We	brought	a	new	approach	to	lending	thereby	unlocking	a	new	market	
COMMON	POTENTIAL	
›  €22bn	yearly	potenBal	
›  Banks	increasingly	
referring	borrowers	to	
auxmoney	to	beZer	serve	
their	clients	
Hairdresser 15.000 € 
Daycare foundaJon 10.000 €
Weltreise
Weltreise
World trip 5.000 €
Moving into a new flat 7.000 € 
“Without the private investors of auxmoney it all would not have been possible“ Gigi Wick, Daycare founder
Stephan Swart,
Self-employed
 Stephan Reitmaier,
Student
Gigi Wick, 
Business founder, 
/entrepreneur
Tanja Jaksche, 
Employee on probaJon
period
Historic	funding	in	the	European	fintech	landscape	to	further	deliver	on	our	mission	
Driving Financial Inclusion


Customer Benefits

Unlock new channels

1,500,000,000	EUR	
Serving a potenJal of
4m people wrongly
rejected by banks

Higher amounts,
longer credit periods
and new products 
We empower
banks to serve
their clients
beTer through
our marketplace
Our	formula	for	success
Everyday	our	loans	get	cheaper		
and	our	investor	get	higher	risk-adjusted	returns	
3 
 Lower interest rates

BeTer credit performance 
5 
1 







Quality borrowers at lower 
 4
acquisiJon costs 



More
transacJons
More
Borrowers
More
Investors
More
data






Stronger track record &

increased investor trust
2 
Increased investor confidence drives

lower risk premiums
Thank	you.	
Email: johnen@auxmoney.com 

@raffaelx
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m

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auxmoney - NOAH17 London

  • 1. NOAH 17 Raffael Johnen, CEO auxmoney London, 3 November 2017
  • 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  • 3. Our Mission: We make people independent from banks by making loans widely accessible through a marketplace
  • 4. Marketplace model makes lending more efficient On auxmoney.com retail and insJtuJonal investors directly invest into private loans Scoring UnderwriJng OriginaJon Servicing No inherent risk No branches Use of technology Lenders Borrowers Principal & Interest Funding OriginaJon Fee By cuRng out the bank as a middle man, lending becomes more including and seamless. Servicing Fee
  • 5. auxmoney’s leading credit scoring Borrower Investors Proprietary system for risk assessment •  Rapid loan decision •  Broad access to loans •  Great customer experience •  Longstanding track record of aTracJve risk-adjusted rates of return •  Simple access to scored loans Data Recent credit situaJon TransacJon data Behavioural data ApplicaJon data Credit history Job situaJon Income Web data VerificaJon Model UnderwriJng Model Scoring Model Pricing Model Fraud Model
  • 7. We brought a new approach to lending thereby unlocking a new market COMMON POTENTIAL ›  €22bn yearly potenBal ›  Banks increasingly referring borrowers to auxmoney to beZer serve their clients Hairdresser 15.000 € Daycare foundaJon 10.000 € Weltreise Weltreise World trip 5.000 € Moving into a new flat 7.000 € “Without the private investors of auxmoney it all would not have been possible“ Gigi Wick, Daycare founder Stephan Swart, Self-employed Stephan Reitmaier, Student Gigi Wick, Business founder, /entrepreneur Tanja Jaksche, Employee on probaJon period
  • 8. Historic funding in the European fintech landscape to further deliver on our mission Driving Financial Inclusion Customer Benefits Unlock new channels 1,500,000,000 EUR Serving a potenJal of 4m people wrongly rejected by banks Higher amounts, longer credit periods and new products We empower banks to serve their clients beTer through our marketplace
  • 10. Everyday our loans get cheaper and our investor get higher risk-adjusted returns 3 Lower interest rates BeTer credit performance 5 1 Quality borrowers at lower 4 acquisiJon costs More transacJons More Borrowers More Investors More data Stronger track record & increased investor trust 2 Increased investor confidence drives lower risk premiums
  • 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m