Startup Stage - Consumer Marketplaces & Services - Presentation by Fiona McIntosh, Co-Founder & Creative Director of blow LTD at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

1. October 2017.
Expert beauty services.
Anytime. Anywhere.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. • Blow LTD is the UK’s leading provider of On Demand
beauty services.
• Blow dries, mak- up and nail services wherever and
whenever you need them - to your home, hotel or event
from 7am until late, seven days a week
• On Demand (to you) services and physical beauty bars
(to us) in Greater London, Home Counties, Manchester
and Birmingham.
• The business is tech-enabled, with a two-way app for
customers and beauty professionals. Easy “Uber style”
booking, geo-location, rebooking tools, service
management and cashless payment.
Who are we?

4. • 200k services to date (launched November 2013).
• 400 active professionals, with a data base of 9k
beauty professionals.
• Quality at the heart: all beauty professionals are
tested, vetted, CRB checked. Only 8% of
applicants are accepted.
• Average quality score of 95% .
• Productising service using data, technology and
rigorous processes and incentive plan based on
customer delight ..... not found today in the current
fragmented market.
* Beauty Services market worth £6 billion in UK.
• Invested in team, scalable processes, ‘self serve’
tech and roll out testing (‘playbook’).

6. Hub and spoke model
Each city has a physical beauty bar which acts as an operations and marketing base for On Demand services.

7. Blow LTD mini bar at Debenhams
September 2017 announced $10 million investment from Debenhams. First site in London Oxford Street
launched last week. This week Manchester. Next week Birmingham. Four more in pipeline for 2018.

8. Pop-Ups, Events, Shoots, Parties, Weddings
Net-a-porter, ASOS, The Ivy Club, Donmar Warehouse, Marie Claire, Amazon Fashion,
Glamour Woman Of The Year Awards, Lululemon, Pandora, BuzzFeed, Missguided.

9. Above the line. PR. Digital. Debenhams – stores. Beauty Club database 1.3 million.
Marketing

10. • Over $20m of funding to date from investors
including Unilever Ventures. Just closed $10m
round from Debenhams to roll out faster across UK
with in-store beauty bars and marketing to 1.3
million Beauty Club Card database.
• Sub $10m run rate.- unit economics are profitable
and we breakeven on each customer in less than
12m.
• Valuation north of $50m
• Future? Fast roll-out across UK then European
cities.
• Here’s to a super-charged Christmas.
Book with code NOAH for 10% off.
Where we are now. Where next?

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m