Social & Dating - Presentation by Jeronimo Folgueira, CEO of EliteSingles (Affinitas) at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

1. v
Opportunities in Online Dating
10th November 2016
Jeronimo F. Folgueira (CEO)
NOAH Conference London

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. 2
Our Brief History: from eHarmony to EliteSingles
2009 2010 2011 2012 2013 2014 2015 2016 2017
founded and
launched in
Germany
Invest in Affinitas Sells stake to existing
shareholders (buy-back)
1st M&A
Acquisition
Global
rebrading
Launch of EliteSingles
and expansion into
English-speaking makes
Launch in USA
Internationalization
Early funding
Consolidated
leadership
position in FR
Effectively became the
international arm of
eHarmony in non-English
markets

4. 1. France
2. USA
3. Canada
4. UK
5. Australia
3
We are a Global Player with Three Brands
Geographic footprint: 26 Countries Top Countries
Brand Mix
69%
22%
8%

5. 4
We are the 6th Largest Player and Fastest Growing
Note: ranking based on estimated revenues for 2016. For private companies we used our best guess, but it might not be fully accurate.
>20%
Growth
AW
+10%
€80m

6. 5
Premium
Subcription
Model
SeriousCasual
Cheap
Fremium
Model
Where do we belong?

7. 6
There are very two different models in online dating
Casual Dating Serious Dating
Freemium model
Users: Millions
Main traffic source: Viral
Target Audience: 20-35 year old
App
Premium subscription model
Users: Thousands
Main traffic source: Marketing
Target Audience: 35+ year old
Multi-platform

8. 7
But Demographics are in our Favour
 Aging population
 Older people are feeling and behaving younger
 Number of serious relationships throughout a person’s life is steadily increasing
 Online dating is increasingly social acceptable and has proven success

9. 8
How to Beat Competition in Marketing
2
3
4
You need higher ROI than your competitors
Unique proposition (USP) cheaper/easier to attract users
Better Product & Usage of Data increase conversion
Strong Brand builds trust = increases conversion
More “liquidity” (larger user base) better experience = increases conversion
The better you do, the more resources you have to do even better
Market leaders, profitable and growing business have an advantage
1

10. 9
Why do size matters in online dating?
Bigger Brands Superior Experience
Larger Marketing
Budgets
Larger User base Better monetization
Larger
User Base
Better Products
Larger Tech
teams
Higher marketing ROI
Larger players have higher margins
Match Group
c. 40% margin

11. The Size of the Prize
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ES HU SK FR PL CZ FI SE NO NZ DK RU UK CA AU US
Brand Awareness of our Brands
We know how to become
a leading brand Here is the money
Target
US Market
>€1.5bn

12. 2009A 2010A 2011A 2012A 2013A 2014A 2015A 2016E 2017E
11
The Opportunity Ahead for EliteSingles
• We are growing fast, organically and through M&A
• We are increasingly profitable
•We have doubled our investment in Product this year
• EliteSingles has a very strong brand positioning and USP
• We outbid competitors in performance marketing channels
• Constantly increasing TV budgets in key markets
• Increasing Brand Awareness in key markets
• Reached 40 million registered users
Revenue
Target
>€100m
EBITDA
Target
15-20%
Revenue Evolution

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
24 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership