Startup Stage - E-commerce - Presentation by Matthias Dantone, CEO & Co-Founder of Fashwell at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. The deep learning startup with an eye for fashion

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. 120 Million Fashion Images
are posted on Instagram every day
96% brands are on Instagram
76% of users follow a fashion brand
Social Media is changing fashion
the most engaging social media channel
making IG the place for fashion inspiration
63% reach among Ages 18-34
making Instagram second to Facebook for user penetration

4. 3
Missing link between content and commerce
Customer frustration
Untrackable user journey
and high acquisition cost
Lost revenue and low
conversion

5. We recognize fashion products in images in order to bridge the gap

6. We make shops social and social shoppable
Users shop straight out of their
social feed
● iPhone App ‘We make instagram shoppable’
● Learning the individual style of the user
● Next generation personal shopping assistant
● Affiliate Marketing
We allow shops and brands to
feature UGC
● Monetization of social media feeds with product
linking
● Increase in conversion rate
● Keeping users engaged and browsing shop sites
longer

7. Smart analysis of audience and engagement
Our Intelligence platform goes beyond what meets the eye
Trend and Influencer spotting in real time

8. Deep Learning Framework for Fashion
Fashion
● Focus on fashion allowing for the
collection of necessary training data
● Best machine learning performance
Deep Learning
● In-house developed state of the art
deep learning framework
● Close affiliation to academia with
multiple research projects with
leading universities
Training Data
● Huge proprietary Dataset for Product
Retrieval and Recognition
● Highly scalable crowdsourcing
pipeline

9. La Famiglia
3 Founders
Friends since 5 years. PhD in Computer Vision at ETH Zurich.
Worked at Kooaba, Google, Virtamed ...
12 Employees
Awesome mix between Fashion and Tech.
4 Countries
Switzerland, Italy, Germany, USA
0 Suits & 0 Birkenstock
Matthias Dantone
CEO & Co-Founder
www.fashwell.com
dantone@fashwell.com

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®