Startup Stage - Gaming, Education & Media - Presentation by Gianluigi Casole, Co-Founder & CEO of Freeda at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. TODAY WE ARE THE MOST RELEVANT MEDIA
BRAND FOR AN ENTIRE GENERATION OF
WOMEN
IN ITALY.

4. HIGH QUALITY CONTENT - NATIVE FORMATS -
MOBILE
4
IMAGES
PER DAY
3
VIDEOS
PER DAY
2
ARTICLE
S
PER

5. 4
LA VOCE DELLA GENERAZIONE DI DONNE
PIÙ FORTE E INDIPENDENTE MAI VISSUTA FINORA.

6. €3.5M SEED
FINANCING
FAST EXECUTION

7. €3.5M SEED
FINANCING
STARTED
13 MONTHS
AGO
FAST EXECUTION

8. €3.5M SEED
FINANCING
STARTED
13 MONTHS
AGO
8 MONTHS
OF
PUBLISHING
FAST EXECUTION

9. 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
0
15,000
30,000
45,000
60,000
75,000
90,000
105,000
970,000
FANS
230,000
FOLLOWER
S
Source: Facebook, Instagram
BIGGEST MILLENNIAL WOMEN COMMUNITY IN
ITALY

10. MONTHLY PEOPLE REACHED
+20M
PEOPLE
REACHED

11. MONTHLY VIDEO VIEWS
+40M
VIDEO
VIEWS

12. FACEBOOK ENGAGEMENT RATE
CROWDTANGLE DATA
Month of October

13. INSTAGRAM ENGAGEMENT RATE
CROWDTANGLE DATA
Month of October

14. TARGET
BRAND
PARTNER
ADVERTISING MODEL
BRANDED
CONTENT

15. TARGET
14
BRAND
PARTNER
ADVERTISING MODEL
BRANDED
CONTENT
MEDIA
ADVERTISIN
G
CO-
MARKETING
EVENTS

16. 730KDA
50M
TUBOLAR DATA
730K VIEWS
NIKE CAMPAIGN - GLOBAL BASIS
BEST NIKE
BRANDED CONTENT
CAMPAIGN ON
FACEBOOK IN THE
LAST 90 DAYS
590K VIEWS
400K VIEWS
277K VIEWS

17. RAISING €5M SERIES A
SPANISH MARKET
MID-LONG FORM
CONTENT
1
2

18. 4,5M 100M6M
1
+100M IN TARGET WOMEN ACTIVE ON FB

19. TRADITIONAL PLAYERS
SVOD
SOCIAL
TELCO
ENLARGE DISTRIBUTION
2

20. TRADITIONAL PLAYERS
SVOD
SOCIAL
TELCO
ENLARGE DISTRIBUTION
DIRECT TO CONSUMER PLATFORMS
2

21. IF WE SUCCEED, THIS HAPPENS

22. FREEDA REACHES MORE THAN 150M
MILLENNIAL WOMEN AROUND THE WORLD
IF WE SUCCEED, THIS HAPPENS
SOUTHERN
EUROPE AND
SOUTH AMERICA

23. FREEDA REACHES MORE THAN 150M
MILLENNIAL WOMEN AROUND THE WORLD
IF WE SUCCEED, THIS HAPPENS
SOUTHERN
EUROPE AND
SOUTH AMERICA
DIFFERENTIATED REVENUE STREAMS
ADVERTISING
/ DIRECT TO
CONSUMER
IP / FORMAT
LICENSING

24. OUR MISSION IS TO BECOME THE MOST
RELEVANT MEDIA BRAND FOR AN ENTIRE
GENERATION OF WOMEN INTERNATIONALLY.

26. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m