Startup Stage - Recruitment & HR - Presentation by Achim Trude, CEO of HRLab at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

1. Intelligent HR-Management

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. Problem solved
The majority of data-driven HR processes are still being administered manually and decentralized
Time
Management
Talent Management
Feedback
Payroll
Recruitment

4. Market
A cloud-based future
The German HR software market is projected to be worth 1.7 billion euros by 2020—and 86% of this
growth will be driven by the transition to cloud-based solutions
1,1M Companies
€ 7.3B

5. without
integrated
digital HR
Market
want to use
an HR tech
already use
HR tech
* SME – Europe
B2B
Datev&ETL-Partnerships
Target Group
SME with 100 to 2.500 EMP
HRM for <10 EMP
HRM + Analytics for ≥100 EMP

6. Product Philosophy

7. HRlab – HR-Management on a platform
HRlab lets you manage along the employee life-cycle and beyond
Plan Manage Develop
Personnel
planning Recruiting
On-/Off-
boarding
Digital
Personnel File
Absence
Management
Comp&Ben
Payroll
Document
Management
Qualifikation
/Feedback
Performance

8. People Analytics
Analysis &
Monitoring
Reporting
Core HR
Absence
Payroll
Payroll
Recruit
ment
Learning
Attrition
Succession
Planing
People Data Monitoring

9. HRlabStore

10. KPI
0
500
1000
1500
2000
2500
3000
3500
4000
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
MRR/ARPA
MRR ARPA
0
20
40
60
80
100
120
Jan/ 17 Feb/ 17 Mrz/ 17 Apr/ 17 Mai/ 17 Jun/ 17 Jul/ 17 Aug/ 17 Sep/ 17 Okt/ 17
ENGAGEMENT (MIN/DAY)
HR Employee

11. History
Idea Development Investors
Closed beta CeBIT 2017 Release of 1.0 /
official Start HRlab
2015 2016 04/2017
04/201704/2017 07/2017
201811/2017
Salesforce Appexch. Investment/Internationalisation

12. Up next: San Francisco
Hrlab@Noah London 2017

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m