1.
InMyBag
The Insurer That People Love
Gustav Holst Stuge
CEO

2.
Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3.
Before
Insurance was arranged
through a broker. Claims
required filling out a form
and waiting 7-10 days for a
resolution.
Taxis were ordered on
the phone or hailed on
the street. Minicabs
were booked 24hrs in
advance
Banks offered paper account statements on a monthly
basis or a desktop-only log in. All financial products
included exorbitant hidden fees. Customer service
required 45 min on the phone.
Before, consumers were happy with slow, inefficient services -
that was the normal

4.
Banks
Insurance
Taxis
Now
The world has shifted. Consumers want more from their services.
InMyBag does this for gadget insurance.
Insurance - InMyBag is creating a
community of people who love their
insurer. We call this Earn the Love.
We do this through 24hr return of
gadgets or immediate payment of
claims via Paypal, data recovery
through our encrypted cloud, loan
devices and helpful customer
service.Our members never face
interruption due to lost or damaged
devices.
Taxis are now hailed on
demand from an app at a
lower price.
Convenience of payment
and ease of use
dominate.
Banking is now available via app, payments are instantaneous and transaction
costs are transparent. Customers as a result love their current account, an absurd
idea only a few years ago.

5.
Customer
calls, texts,
emails or
tweets
InMyBag
InMyBag
Customer Service
picks up, assesses
the problem and
immediately finds
a solution
Customer
receives
replacement
device
Customer
downloads their files
from our encrypted
cloud and gets back
to work
Customer
completes
online claims
form
Customer is asked to
provide a lot of
unnecessary
documentation and is
treated like a criminal
Claim is
accepted or
rejected
Customer receives
replacement device
5mins 10mins 4hrs 4hrs and
10 mins
5mins 1 day 3 days 7 - 10 days
InMyBag customers expect more…...and they get it!
Time waste
zone

6.
Low
customer
service
High
customer
service
Tailored, differentiated product
Basic, commoditised product
InMyBag occupies a
premium, differentiated
market position.
Fintech and Insurtech landscape

7.
● Freelancers growing 4x faster than rest of
labour market
● Freelancers are middle aged and affluent
○ 70% aged over 40
○ Median income > £40k pa
● Freelancers often become SME’s as their
business grows. These SME’s need insurance
products.
Source: Kingston University
1.9m freelancers in 2015
InMyBag targets the growing number of freelancers

8.
…. and SMEs
50% of private sector workforce employed by
small or medium sized enterprises
In 2016, the combined annual turnover of
SMEs was £1.8 trillion, 47% of all private
sector turnover in the UK.
There has been sustained growth in the total
number of businesses set up in the UK, with an
increase of +59% since 2000.
5.3m SMEs in 2015

9.
We are building our brand around
love

10.
...and people are taking notice….and people are taking notice...and people are taking notice

11.
Our customers are happy

12.
Product economics are attractive
Cost of acquisition
Av.policy premium: £200
We anticipate better than average retention rates.
5 year life suggests Lifetime Value of around £360
from our recovery product. Over time we anticipate
selling additional insurance products increasing LTV.
InMyBag Membership Fee
£15
InMyBag Commission
£61
(Commission is 30.5%)
£76
Insurance loyalty driven by:
● Customer age
● Customer affluence
● Rationale for purchase (peace of mind vs
lowest cost)
● Level of customer engagement
● >1 product purchased
Lifetime valueFirst year
£20
First year gross profit: £56

13.
Active and Step Change partners can drive explosive growth at
marginal acquisition cost
Starling Bank (authorised in UK in 2016)
200,000+ users
InMyBag will be first insurance company to
launch on Starling’s Insurance Marketplace
Assuming no growth in Starling’s userbase and a
1-2% conversion rate, we should sell 2,000 -
4,000 policies pa at a 15% commission
Initial feedback suggests Starling users are
looking to buy insurance products through the
marketplace
Partnership agreement signed
IndyCube (network of freelancers)
Community Union (modern trade union)
In discussion to sell 36,000 policies in two part deal -
10k to IndyCube and 26k to Community Union
IMB policies to be offered as benefit to members paid
from their subscription payments
If IndyCube is successful Community Union will follow
Combined deal could generate recurring profit of up
to £2m pa
Step Change partnersActive partner

14.
Step Change: 3 deals totalling 50k policies
Active Partnerships: 7 deals generating 8k policies
Passive Partnerships: 10 deals leading to 4k policies
Digital Media: Driving 3k policies
Today 9 months
CPA £75 CPA £20 CPA £5
We are executing on an exciting deal pipeline

15.
Sales are growing
InMyBag could be a 40k policy insurance company by 2018

16.
A cracking team
Gustav Holst Stuge
CEO
Ex-Google within the Nordic Insurance
& Fintech team.
Head of BD (EMEA) at InMobi
Co-Founder of Franck Energy &
Playcake Games
London Business School MBA
Christopher Hopton
Chairman
25 years at Bain & Company
Head of Bain’s Insurance practice in
London
Sophie Lerway
Marketing Manager
Marketing at Thomson Reuters and
Incisive Media
Durham University BA English and
French
Katya-yani Vyas
Head of Product
Software Engineer
Communications and Strategy in the
charity and public sector
Co-founded two startups
Imperial College London Bsc Physics
and Masters in Science Communication
Lee Jacobson
Software Engineer
Genius
Full stack engineer
Written introductory book on the topic
of Genetic Algorithms.
10 years of building websites

17.
To date we have raised £600k at a post-
money valuation of £1.4m to build and
launch our recovery service. We now know it
works, we know people want it, meaning it’s
time to scale.
Given the scale of the partnership
opportunities we are now looking to raise
£500k at a £2.5m valuation to add dedicated
claims and partnership headcount and be
more aggressive in brand building.

18.
Use of proceeds
Claims manager £30k
Head of Partnerships £35k
Partnerships assistant £25k
Marketing spend £200k
Back office upgrade £50k
Working capital £150k
Monthly
breakeven
by Q4 2018

19.
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m