Payment - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
8. So why do people drop out?
1. Hidden charges: 71%
2. Security: 58%
3. Technical problems: 44%
4. Takes too long: 37%
5. Lack of contact details: 33%
6. Security features
(e.g. “Verified by Visa”): 23%
Source: Econsultancy, Why do consumers
abandon online purchases? (2011)
1 2 3 4 5 6
Why people drop out of/cancel
purchases:
Hidden charges Takes too long
or is too complicated
Feels unsafe Can’t find card details