Company Presentation by Michael Acton Smith, Co-Founder & Co-CEO of Calm at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. Michael Acton-Smith
Co-Founder
Alex Tew
Co-Founder

5. To make the world
happier and healthier
Our Mission

6. “Stress is the health epidemic
of the 21st century”
World Health Organization

7. Mental fitness... ...is the new physical fitness

8. The Science Behind Meditation and Mindfulness is Growing
Mindfulness Journal Publications by Year, 2000 - 2017

9. Making
Meditation Simple
& Accessible

11. “Most importantly though is how much
this app has truly changed my life.”
People Love Calm
400K Global Reviews
Apple App of the
Year 2017

13. 50% US based
66% female
Peak age group is 25-34
32% of users have household income >$100K
Calm Users Are…
50% US based
66% female
Peak age group is 25-34
32% of users have
household income >$100K

14. Adding 2M downloads
per month — 65K per day
35M Downloads
Forecasting 40M downloads
by year-end

15. 1M Paying
Subscribers
297% y-o-y growth
87% growth
282%
growth
1M paying subscribers hit in
October 2018
105% growth
297%
growth

16. Accelerating
Revenue Growth
287% Cumulative Annual
Growth Rate
287%
CAGR
$80M forecasted revenue in
2018, up from $22M in 2017
Profitable. Small team (41
FTE) and high margins.
287%
CAGR

17. Opportunities for growth
Digital International
Enterprise Physical

20. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis