Introduction to Modalia - Presentation by Diego de Vicente, Founder & CEO of Modalia at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
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Modalia - NOAH13 London
1.
2. Why do we Exist?: Origins and Present
1996
YEAR 1997
YEAR 2.000
YEAR 2005
Retail Family
Business
First POS
system sold
B2B Business
moddo.com
First WEBs with
retailers
YEAR 2011
YEAR 2012 modalia.com
YEAR 2013 Business
YEAR 2009-2010
e-commerce
platform and
Business Model
Conceptualization
modalia.com Starts in
Spain
First Financial Round
Model Test Profitability
and Scalability
4. Company Structure
RETAIL 360º
TECH & ONLINE
• Plataforma
completa de
e-commerce
• Brick & Click
• Lealtad de la tienda
• Posicionamiento
Estratégico
• Primer paso para
agregación
modalia.com
PLATFORM
•
•
•
•
•
•
Ventajas de la Agregación
Producto
Price
Amplitud de Gama
Promoción
Activos Complementarios
• Infraestructura
• Tráfico
• Garantías
• Customer Experience
• Brick & Click
(1) No es necesario tener nuestra tecnología POS para lograr la integración.
The Company
Retail 360º
Tech & OnLine
e-commerce
platform
Marketing
OnLine
Call Centre
modalia.com
8. What do we have different from….
• Pure OnLine Retailers
• Zalando, Sarenza, Spartoo
• B2C MarketPlaces
• FarFetch, Miinto, ASOS
• modalia.com
• Our providers are Retailers
• We provide 360º retail solutions for Brick & Click strategy
•
•
•
•
•
We ave much higher physical capilarity
We get physically inside the Store
We get virtually inside the POS
We also provide technology (more loyalty and higher cost of change)
We can manage Retailers Own ecommerce site
• We don´t own stock (not a piece)
9. How do we monetize
• Mensual Fix Fee
• Revenue Share (starting at 10% to 25%)
Working on Graphics
10. Most Relevant KPI
Last Twelve Months
• Sales 2013
: 1.700K€
• SEM Investment : 200K€
• New Customers :
30K
• CPA
: 6,94 €
• AVG Order Value :
60 €
• Net Margin
:
12 €
• RRHH
:
16 PAX
Next Twelve Months
• Sales 2013
: 5.000K€
• SEM Investment : 400K €
• New Customers :
90K
• CPA
:
8-9 €
• AVG Order Value :
65 €
• Net Margin
:
15 €
• RRHH
:
22 PAX