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London, November 14th 2014
Introducing Oscaro
 Oscaro has revealed and developed the online market for genuine auto spare parts
- Launched by Pierre-Noël Luiggi in 2003 as the first online spare parts retailer in
Europe
- Developed the category in French retail channel (consignment model) and defended
against emerging competitors
- Operations launched in Spain and the US
- No external investors
 Clear market leader in France with c.70% market share and 2013 net sales of €216m
- First-mover advantage
- Strong brand (online and offline marketing, including TV)
- Largest and highest quality catalogue and database, long-tail sourcing ability
- Best-in-class IT infrastructure and team (IT and quantitative analysis)
- Strong logistics capabilities (automation)
- Superior customer relationships / service (expert call center)
Due to its customer-centric approach, Oscaro is Europe’s leading online seller
of automotive technical parts
Market Size France
Source: Roland Berger.
Note: 1. Excluding tires.
The automotive technical parts market has a size of €11bn in France alone
and the online share is expected to double to 10% by 2018E
The French Auto Technical Parts Market (€bn) 1
12.6
12.6
11.1
10.6
10.3
9.4
6.3
3.1
Non-Alcoholc Drinks
Beauty & Personal Care
Automotive Technical Parts
Menswear Apparel
Home Improvement
Personal Accessories
Toys & Games
Mobile Phones
Market Size Benchmarking France (2012, €bn)
0.4 0.5 0.6 0.7 0.9 1.0 1.1
11.1 11.1 11.1 11.1 11.1 11.1 11.1
3.2%
4.3%
5.4%
6.5%
7.7%
8.8%
9.7%
2012A 2013A 2014E 2015E 2016E 2017E 2018E
Other Channels Online Online Share
16% CAGR
• Total European technical parts market of ~€77bn
(including tires, which account for ~15%)
- Top 5 countries account for ~80%
• Online market of ~€5.0bn (online share of 6.5%)
240
70
50
25
15 10 5
Market Leadership
Oscaro is clear market leader in France and Europe
Online Gross Sales of Oscaro vs. Selected European Peers (€m, 2012) 1
Sources: Company information, press reports, Roland Berger.
Notes: 1. Including all taxes. Flags indicate headquarter country, not active markets.
3.4x
Parts & Tooling Parts & Tooling & Tyres
9.6x
Financial Performance
Oscaro has achieved strong and consistent growth without external financial
support
Net Sales (€m) 1
77
116
167
216
250
2010A 2011A 2012A 2013A 2014E
34%
CAGR
 Consistent revenue growth
- Still 95% from French B2C business
 ~30% gross margin
- Almost 100% consignment model
 Company managed for growth, not
profitability
 Increasing scale benefits
- Sourcing
- Logistics
- Operational leverage
- Ability to take and manage inventory
risk to increase profitability and
improve customer service
Note: 1. Excluding VAT.
Products Website & Customers
Oscaro KPIs 2014
 400k+ SKUs on the website
 1m+ brake pads / year
 120k+ timing belt kits / year
 40-60% cheaper than other
channels
Organisation Financials
 4m+ monthly
visitors
 2m+ unique
customers / year
 ~700 employees
 170 mechanics experts in
the call center
 9,000 m2+ supply chain
platform based near Paris
 10,000+ packages shipped
per day
 €250m net revenues in 2014E
- 36% CAGR 2010-14E
- 70% share of the French online automotive
technical parts market
 ~30% gross margin
Oscaro has grown into a sizable organisation
What’s Next?
Oscaro has reached a scale that enables the company to address new
growth opportunities
 French B2C segment still has significant growth potential
 Shift from consignment to inventory model
- Increase number of SKUs stocked based on predictive demand analysis
- Reduction in delivery times
- Increase in gross margins
- New logistical challenges
 Significant B2B opportunity
- Dedicated B2B channel
- Software solutions
 International expansion
- Underdeveloped segment across Europe
- Fast, low-cost market entry based on existing French operations

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Oscaro - NOAH14 London

  • 2.
  • 3. Introducing Oscaro  Oscaro has revealed and developed the online market for genuine auto spare parts - Launched by Pierre-Noël Luiggi in 2003 as the first online spare parts retailer in Europe - Developed the category in French retail channel (consignment model) and defended against emerging competitors - Operations launched in Spain and the US - No external investors  Clear market leader in France with c.70% market share and 2013 net sales of €216m - First-mover advantage - Strong brand (online and offline marketing, including TV) - Largest and highest quality catalogue and database, long-tail sourcing ability - Best-in-class IT infrastructure and team (IT and quantitative analysis) - Strong logistics capabilities (automation) - Superior customer relationships / service (expert call center) Due to its customer-centric approach, Oscaro is Europe’s leading online seller of automotive technical parts
  • 4. Market Size France Source: Roland Berger. Note: 1. Excluding tires. The automotive technical parts market has a size of €11bn in France alone and the online share is expected to double to 10% by 2018E The French Auto Technical Parts Market (€bn) 1 12.6 12.6 11.1 10.6 10.3 9.4 6.3 3.1 Non-Alcoholc Drinks Beauty & Personal Care Automotive Technical Parts Menswear Apparel Home Improvement Personal Accessories Toys & Games Mobile Phones Market Size Benchmarking France (2012, €bn) 0.4 0.5 0.6 0.7 0.9 1.0 1.1 11.1 11.1 11.1 11.1 11.1 11.1 11.1 3.2% 4.3% 5.4% 6.5% 7.7% 8.8% 9.7% 2012A 2013A 2014E 2015E 2016E 2017E 2018E Other Channels Online Online Share 16% CAGR • Total European technical parts market of ~€77bn (including tires, which account for ~15%) - Top 5 countries account for ~80% • Online market of ~€5.0bn (online share of 6.5%)
  • 5. 240 70 50 25 15 10 5 Market Leadership Oscaro is clear market leader in France and Europe Online Gross Sales of Oscaro vs. Selected European Peers (€m, 2012) 1 Sources: Company information, press reports, Roland Berger. Notes: 1. Including all taxes. Flags indicate headquarter country, not active markets. 3.4x Parts & Tooling Parts & Tooling & Tyres 9.6x
  • 6. Financial Performance Oscaro has achieved strong and consistent growth without external financial support Net Sales (€m) 1 77 116 167 216 250 2010A 2011A 2012A 2013A 2014E 34% CAGR  Consistent revenue growth - Still 95% from French B2C business  ~30% gross margin - Almost 100% consignment model  Company managed for growth, not profitability  Increasing scale benefits - Sourcing - Logistics - Operational leverage - Ability to take and manage inventory risk to increase profitability and improve customer service Note: 1. Excluding VAT.
  • 7. Products Website & Customers Oscaro KPIs 2014  400k+ SKUs on the website  1m+ brake pads / year  120k+ timing belt kits / year  40-60% cheaper than other channels Organisation Financials  4m+ monthly visitors  2m+ unique customers / year  ~700 employees  170 mechanics experts in the call center  9,000 m2+ supply chain platform based near Paris  10,000+ packages shipped per day  €250m net revenues in 2014E - 36% CAGR 2010-14E - 70% share of the French online automotive technical parts market  ~30% gross margin Oscaro has grown into a sizable organisation
  • 8. What’s Next? Oscaro has reached a scale that enables the company to address new growth opportunities  French B2C segment still has significant growth potential  Shift from consignment to inventory model - Increase number of SKUs stocked based on predictive demand analysis - Reduction in delivery times - Increase in gross margins - New logistical challenges  Significant B2B opportunity - Dedicated B2B channel - Software solutions  International expansion - Underdeveloped segment across Europe - Fast, low-cost market entry based on existing French operations