E-Commerce - Presentation by Pierre-Noël Luiggi, Founder & CEO of Oscaro at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.
3. Introducing Oscaro
Oscaro has revealed and developed the online market for genuine auto spare parts
- Launched by Pierre-Noël Luiggi in 2003 as the first online spare parts retailer in
Europe
- Developed the category in French retail channel (consignment model) and defended
against emerging competitors
- Operations launched in Spain and the US
- No external investors
Clear market leader in France with c.70% market share and 2013 net sales of €216m
- First-mover advantage
- Strong brand (online and offline marketing, including TV)
- Largest and highest quality catalogue and database, long-tail sourcing ability
- Best-in-class IT infrastructure and team (IT and quantitative analysis)
- Strong logistics capabilities (automation)
- Superior customer relationships / service (expert call center)
Due to its customer-centric approach, Oscaro is Europe’s leading online seller
of automotive technical parts
4. Market Size France
Source: Roland Berger.
Note: 1. Excluding tires.
The automotive technical parts market has a size of €11bn in France alone
and the online share is expected to double to 10% by 2018E
The French Auto Technical Parts Market (€bn) 1
12.6
12.6
11.1
10.6
10.3
9.4
6.3
3.1
Non-Alcoholc Drinks
Beauty & Personal Care
Automotive Technical Parts
Menswear Apparel
Home Improvement
Personal Accessories
Toys & Games
Mobile Phones
Market Size Benchmarking France (2012, €bn)
0.4 0.5 0.6 0.7 0.9 1.0 1.1
11.1 11.1 11.1 11.1 11.1 11.1 11.1
3.2%
4.3%
5.4%
6.5%
7.7%
8.8%
9.7%
2012A 2013A 2014E 2015E 2016E 2017E 2018E
Other Channels Online Online Share
16% CAGR
• Total European technical parts market of ~€77bn
(including tires, which account for ~15%)
- Top 5 countries account for ~80%
• Online market of ~€5.0bn (online share of 6.5%)
5. 240
70
50
25
15 10 5
Market Leadership
Oscaro is clear market leader in France and Europe
Online Gross Sales of Oscaro vs. Selected European Peers (€m, 2012) 1
Sources: Company information, press reports, Roland Berger.
Notes: 1. Including all taxes. Flags indicate headquarter country, not active markets.
3.4x
Parts & Tooling Parts & Tooling & Tyres
9.6x
6. Financial Performance
Oscaro has achieved strong and consistent growth without external financial
support
Net Sales (€m) 1
77
116
167
216
250
2010A 2011A 2012A 2013A 2014E
34%
CAGR
Consistent revenue growth
- Still 95% from French B2C business
~30% gross margin
- Almost 100% consignment model
Company managed for growth, not
profitability
Increasing scale benefits
- Sourcing
- Logistics
- Operational leverage
- Ability to take and manage inventory
risk to increase profitability and
improve customer service
Note: 1. Excluding VAT.
7. Products Website & Customers
Oscaro KPIs 2014
400k+ SKUs on the website
1m+ brake pads / year
120k+ timing belt kits / year
40-60% cheaper than other
channels
Organisation Financials
4m+ monthly
visitors
2m+ unique
customers / year
~700 employees
170 mechanics experts in
the call center
9,000 m2+ supply chain
platform based near Paris
10,000+ packages shipped
per day
€250m net revenues in 2014E
- 36% CAGR 2010-14E
- 70% share of the French online automotive
technical parts market
~30% gross margin
Oscaro has grown into a sizable organisation
8. What’s Next?
Oscaro has reached a scale that enables the company to address new
growth opportunities
French B2C segment still has significant growth potential
Shift from consignment to inventory model
- Increase number of SKUs stocked based on predictive demand analysis
- Reduction in delivery times
- Increase in gross margins
- New logistical challenges
Significant B2B opportunity
- Dedicated B2B channel
- Software solutions
International expansion
- Underdeveloped segment across Europe
- Fast, low-cost market entry based on existing French operations