Adtech - Presentation by Sean Sewell, Co-Founder of Performance Horizon Group at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. ENTERPRISE PLATFORM FOR AFFILIATE & PARTNER
MARKETING,
GLOBAL PAYMENTS & SETTLEMENT
Sean Sewell
Co-Founder | VP
Revenue

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. OUR MISSION
To make it easy for customers to form partnerships that drive
measurable business growth supported by a world class
technology platform and best in class global infrastructure

4. Overview
• Leading global brands
• Sector focus: retail, travel, finance, digital content, telco
• $5BN annual ecommerce revenues tracked across the platform
• 250,000 partners
• 214 countries and territories
• 80+ languages
• 60 currencies
• $350M annual run rate of payments
• 180+ staff
• 8 Offices in 5 countries – UK, USA, Japan, Australia and Germany
We make it easy for enterprises to build measurable partnerships that drive business growth

5. Managing Partner Programmes for Major Global Enterprises
Customers
• Tracking, reporting and payments
• Real-time insights
• Increased transparency
• Improved ROI
• Automated settlement
• Launched AI tool in beta for
predictive forecasting

6. Partners Appreciate the Value in Technology to Drive Better
Results
Partners
• More data
• Real-time insights
• Closer relationship with advertiser
• Faster turn round on payments
• Improved ROI
• Key partners now becoming advocates
in sales process

7. The Network Affect
Powering Business Partnerships
Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the non-traditional partner
marketing we know today. So what is a transformational partnership?
NEW
CUSTOMER
ACQUISITIO
N
NEW
CUSTOMER
ACQUISITIO
N

8. Ability to predict
spend over next 28
days
Learning from past
data to predict to
within 97% accuracy
Control spend
fluctuations before
they happen
AI – Forecasting & Budgeting

9. Key 2018 initiatives
• Focused Sales and marketing activity in key markets and verticals to drive
growth
• Accelerate Network affect via business developments and partnerships
• Continue investigating China and have people on the ground
• Expect 50%+ Growth in 2018
• Investment in technology to drive leadership in market/building on
launching of first application of AI
• Expand technology and partner ecosystem

10. DN Support
• Backing since 2010
• Assistance with recruitment of key executives
• Adam Martin, SVP Revenue US
• Greg Augenstein, SVP Customer Success
• Oscar Stenzel, GM Germany
• Jim Nichols, CMO
• Introduction to portfolio companies e.g. Windeln
• Introduction to Chairman
• John Taysom retired 2014
• Steve Walske
• Introduction to Mithril for Series B funding
• C-level introductions for enterprise sales prospects

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m