The Year of Digital Disruption in Fitness and Health
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Fitness, Wearables & Sport Challengers - Presentation by Florian Gschwandtner, CEO & Co-Founder of Runtastic at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
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The Year of Digital Disruption in Fitness and Health
- 1. RUNTASTIC 2015 The Year of Digital Disruption Florian Gschwandtner CEO & Co-Founder
- 2. SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
- 3. 2 +87% SMARTPHONES DIGITAL DISRUPTION THE CHANGING FACE OF HEALTH & FITNESS Fitness tracking app download growth – faster than any other mobile app category. 60 MILLION WEARABLES Number of U.S. households projectetd to own a connected fitness tracker by 2019. 2,000,000,000 SMARTWATCHES Apple Watch boasted over two billion dollars in pre-sales alone. Wait lists persist.
- 4. 25 We come from UNIQUE COUNTRIES WITH OFFICES IN LINZ, VIENNA & SF We are 4 FOUNDERS We are 120 EMPLOYEES We started with 00 DOLLARS IN INVESTMENT Each day we have 150,000+ NEW APP DOWNLOADS We boast over 130 MILLION APP DOWNLOADS We are 1 TEAM WITH ONE SHARED VISION We are YEARS OLD 5 OUR STORY IN FACTS & FIGURES
- 5. RECENT ACQUISITIONS Billion dollar industry Dashboard app Aggregator + social • MapMyFitness • Endomondo • MyFitnessPal • Over $700 million investment • 130,000 daily downloads • Multi-app strategy • Complete ecosystem • No major investors • 150,000 daily downloads
- 6. APPS PREMIUM SUBSCRIPTION ADVERTISING HARDWARE B2B OUR BUSINESS MODEL
- 7. OUR ECOSYSTEM 6 KEY COMPONENTS • Fitness dashboard(s) - Runtastic.com - Runtastic Me app • Premium Membership - Additional benefits - Subscription model • Award-winning mobile apps • Proprietary hardware • Unique, useful content Premium
- 8. TODAY Tracking 1.0 DATA TOMORROW Prediction Runtastic can collect user data & provide accurate reporting of tracked data. Runtastic will educate users & provide meaningful predictions based on existing data.
- 9. DATA 1. Runtastic users have goals. • Lose 5 kg • Run 10K in under 50 minutes • Decrease body fat, build muscle 2. We „know“ many users who had similar: • Starting Points • Goals • Gender • Age 3. So, we can... • Provide the perfect training plan. • Suggest helpful, targeted tools. • Outline healthy timelines. 4. Which leads to happy endings! • Results • Success • Health & Happiness We guarantee results & can show you how you will look & feel a few weeks later = Game Changer
- 10. 9 Mobile Apps are primary $$ generator: • Most sales earn just a one-time fee • We’ve so much more to offer! TODAY Premium Membership as a digital fitness pass: Runtastic Ecosystem • Apps Get all the benefits • Online Shop Discounts on hardware products Partners • Discounts in gyms, retail stores, etc. TOMORROW FUTURE CHALLENGE Transforming the business model :(
- 11. runtastic.com @Runtastic runtastic +runtastic Thank you Next stop LTV* > CPA* * Life Time Value * Cost Per Acquisition