Company Pitch by Sana Labs at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

1. Sana Labs NOAH 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. World-class Engineers and Researchers
We are a team of researchers and engineers with backgrounds ranging from
Imperial College and CERN to Google and Spotify.

4. Bring the benefits
of AI to education
Our Mission

5. $6T Industry Rapidly Adopting AI
Corporate
Education
$359B
Market (2017)
K-12
Education
$1.2T
Market (2017)
Higher
Education
$1.9T
Market (2017)
Language
Education
$43B
Market (2017)
Continued
Education
$325B
Market (2025)
Test-prep
Education
$32B
Market (2021)

6. $537M $6B
U.S. AI in Education Market 2018 U.S. AI in Education Market 2024
U.S. AI in Education Opportunity 2024

7. Paradigm Shift in Personalization
1990s: If Statements
Need manual rules
2000s: Item Response Theory
Need elaborate tagging
Today: Deep Learning
Learns from data

8. How We Model Student Learning
Knowledge State and Goals
Proficiencies
Assessment needs
Need for remediation
Where to move forward
Response and Behavior Content
Pace
Repetition
Preferred strategies
Engagement
Asset relationships
Instructional value
Assessment value
Difficulty

9. Implemented in Two API Calls
Personalization is achieved through two calls to our API; one request for the next
exercise to present and one post of the outcome of the interaction.

10. Uniquely Personalized Education
● Sana recommends continuously
personalized learning material
for students.
● Recommending what exactly to
study right now for each
individual's needs.
● Driving engagement and
learning outcomes by providing
the most optimal content.

11. “Duolingo global AI benchmark” winner “Best AI product in education” winner
Best in Class Results

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis