Champion League - Presentation by Dr. Martin Enderle, CEO of Scout24 and Marc Stilke, CEO of Immoscout24 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
2. Scout24 Group - at a glance
• More than 13m1 unique users each • Since 2004 owned by
month in Europe Deutsche Telekom
• Unique brand concept with up to • 1,200 employees in Munich,
97% aided brand awareness² Berlin and in international offices
• Leading marketplaces with an • Diverse team with excellent
estimated € 100bn transaction digital business expertise
volume
• International footprint:
• Constant innovations in mobile 22 countries
and social media – group-wide
more than 9.75m app
downloads³
Leading
market positions No.1 No.1 No.1 No.1
DE EU DACH CH
Operated externally
Local companies Language versions
Dr. Martin Enderle | Marc Stilke
1 AGOF 2012 2 Target Group 3 Sep. 2012
3. Strategic directions of Scout24 group
A B
Deeper Value Chain Core Business
Consolidation
C D
Emerging Markets &
New Business
Adjacent Geo
Page 3
Dr. Martin Enderle | Marc Stilke
4. AutoScout24
Deepening the value chain
Customer touch points Car service market (DE)
Private customers come to Inspection /
every 10 – 25K km
oil service
AutoScout24 to buy or sell a car…
General every 2 years
inspection
Serpentine belt every 40 – 60K km
replacement
Germans buy/sell a car 40,000 garages
every 5.6 years*… Market size
EUR 30bn/year**
Entering the car service market generates new business by structuring a
fragmented billion-€ market, so generating significant new customer touch
points and deepening the AutoScout24 value chain.
*Source: Focus online, Oct. 2012 Page 4
** including service / wear parts / overhauling Dr. Martin Enderle | Marc Stilke
5. AutoScout24
Car service portal
Biggest independent car service portal in DE
Make service reservations online
Prices guaranteed + 1,800 garages compared
Compare specific service offers per make
= Creating a new market
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Dr. Martin Enderle | Marc Stilke
6. ImmobilienScout24
Mortgages go online – ImmobilienScout24 leads the way
Mortgage distribution channels 2005-20 Websites used to search for mortgages
POS Agents / Advisors
Direct sales Bank‘s sales force 50,8%
(Internet / Phone) Bank’s outlet
3 1 2 3 4 Banks’
8 49,2%
12 15 websites
16
10 25 Savings
30 50% banks’ 32,8%
35 websites
10
10
Interhyp 29,4%
10
70
55 22,0%
45
36
News
14,7%
portals’
2005 2010 2015 2020 websites
Dr. Klein 13,0%
Annual total volume of mortgages in
Germany: 180bn EUR
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Dr. Martin Enderle | Marc Stilke
Source: Prof. Dr. Fleischer (Munich University), W3B Survey (users that moved in the last 12 months and bought a house, flat or property and have informed themselves on the internet about
mortgages / house financing), own analysis
7. ImmobilienScout24
Mortgage products along the user’s journey
Compare
User Compare &
intent
Nachfrager
Collect information vendors and
select offers
request offers
Vendor
IS24 Content Calculator Reverse auction
comparison
products
and
services
Interest rate
info
App
Page 7
Dr. Martin Enderle | Marc Stilke
8. Strategic directions of the Scout24 group
A B
Deeper Value Chain Core Business
Consolidation
C D
Emerging Markets &
New Business
Adjacent Geo
Page 8
Dr. Martin Enderle | Marc Stilke
9. ImmobilienScout24
Emerging Markets – ImmobilienScout24 goes Asia
PropertyGuru facts Value add from
ImmobilienScout24
● Clear #1 in Singapore ● Financing growth
(+100% in 2012)
● Presence in Indonesia,
Thailand, Malaysia ● Sharing best practice
from 13 years of market
● Huge growth leadership in Germany
potential B2B marketing
Pricing
● Access to 340m people
and a EUR 600m Online marketing
annual real estate IT operations
advertising market ● Building business
along the value chain
● 6 additional
countries through ● Helping to mature
partnerships the organization
Page 9
Dr. Martin Enderle | Marc Stilke
10. www.scout24.com
Thank you very much!
Contact:
Dr. Martin Enderle Marc Stilke
CEO CEO
Scout24 Holding ImmobilienScout24
martin.enderle@scout24.com marc.stilke@immobilienscout24.de
www.scout24.com
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