Introduction to Socialbakers - Workshop by Jan Rezab, Founder & CEO of Socialbakers at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Socialbakers NOAH

3. History
Profitable
2011
Largest
Facebook
stats portal
Became
Facebook
PMD status
Scalable
Founded in
Oct 2008
Launch of
Socialbakers.com
in 2010
Seed
8,000
Registered
Users
2008-2010
2011
16 Fortune 500
customers on
premium
version
130 of
Fortune 500
clients using
us
Expand to
US
$1.3MM
monthly
reached
240+ people
Half of
Fortune 500
Europea
n Market
Leader
Launched
SaaS platform
Plan:
$20MM
end of
2013
Customer event
in October
1800 clients
ENGAGE 2012
800 000
60,000
$6MM by
users
Registered
2011
Index
Users
Acquired
Ventures & EB 12 offices In
competitor
10 countries
1,300 clients
$2.3MM Invested
by Earlybird
2011
2012
2013

4. 50 % Of Global
FORTUNE 500
800 000 Visits
Per month
1 800 Customers

6. Biz update
new logos

7. Biz update
new logos

8. Biz update
new logos

9. 50 % Of Global
FORTUNE 500
800 000 Visits
Per month
1 800 Customers

10. Social Media Generational Development
Perfect
Customer Care
Listening
Team
Content
Set-up
Basic ads
First Generation
“The Checkbox Treatment”
Iterative
Measurement
Engagement,
Advertising,
Custom audiences
Next Generation
“Social Business”

11. Nestlé Social dashboard by Socialbakers

12. Three Dramatic Shifts

13. Three Dramatic Shifts That we help Solve
1. Focus on Content Marketing
2. Focus on Advertising
3. Focus on Social Customer Care

14. Content Marketing &
Advertising
=
Shift to Next Generation

15. Content Marketing & Evolution of social
USERS ARE FANS OF MORE AND MORE PAGES
2013
on average
2009
on average
5
pages!
50
pages!

16. Content Marketing & Evolution of social
USERS ARE FANS OF MORE AND MORE PAGES
2013
on average
2009
on average
5
pages!
+ published 7 posts
/ month
50
pages!
+ publish 40 posts
/ month

17. Social Advertising

18. “Over 70% of Ads are still only
only use basic targeting”

19. Social Paid Media - Advertising Shift
Facebook post
Target Audience
Fans
Custom Audiences
Tweet
Target Audience
Followers
Friends of Fans
Their Followers etc.
Other Networks
Target Audience

20. Ad Analytics

21. Social Customer Care

22. Customer Service
SOCIALLY DEVOTED
= Being Good in Social Customer Care

23. Global Social Media Customer Care Report
World Industry Report Q3 2013

24. Socialbakers

25. Competitive set
Analytics - Listening
Ad management
Engagement
Management
Native analytics
Big-data

26. How it works?
ad

27. Socialbakers Summary of products
ad

28. Analytics

29. Actionable Metrics & KPIs

30. Benchmarking
ad

31. Hundreds of Ready-made Benchmarks

32. One-click Executive Reports

33. Ad Analytics
ad
41

34. Ad Analytics – Making FB Ads more effective
Amplify Reach, Impressions & Conversions With Automatic Post
Boosting
42

35. Ad Analytics – Making FB Ads more effective
43

36. Analytics
44

37. Builder
45

38. Builder
46

39. What you see
What you get
First about Socialbakers

40. 3 key highlights about Socialbakers
1. Fastest growing social analytics company
2. The only global social analytics company
3. Still an early market, huge opportunity

41. Thank you!
Jan Rezab
CEO of socialbakers
On Twitter: @janrezab
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