Rising Stars - Presentation by Avishai Abrahami, Founder & CEO of Wix at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. COMPANY PRESENTATION
November 2012

2. The vision
Enable everyone to create amazing websites
Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
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3. About

4. Wix.com – General
 Founded – October 2006
 Backed by Insight, DAG Ventures, Mangrove Capital,
Bessemer Venture Partners and Benchmark Capital
 380 employees
 Offices – Tel Aviv, Dnipropetrovsk, NYC & San Francisco
 Open beta - June 2008
 Premium offering - October 2008
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5. Wix.com – The Numbers
 27 million registered users
 23 million websites built with Wix
 ~ 1,000,000 new users per month
 1M mobile sites created (biggest mobile site creation platform in the world)
 50,000 new mobile sites per month
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6. Interesting facts about Wix
 We have no sales team
 Most of our customers come from free traffic sources
(largest source is recommendations)
 Life time user value = 7 to 10 x marketing cost
 All of our new business comes from HTML5
 We have paying users from 195 countries
 89% of premium customers will recommend Wix to their
friends
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7. WHY EXISTS?

8. The Internet has become
a platform for online expression
Contributing content Websites content
Social Blogs Reviews
250mm photos 58mm tumblr 41mm+
uploaded to blogs and 24bn monthly visitors
Facebook daily posts, doubling and 15mm
since last fall reviews on Yelp
 User friendly  Fast  Easy / frictionless  Requires skill  Slow  Laborious
Source: Company documents
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9. THE SOLUTION

10. Websites Examples
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11. Websites Examples
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12. Websites Examples
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13. Websites Examples
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14. Websites Examples
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15. Websites Examples
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16. PAGES Examples
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17. PAGES Examples
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18. MOBILE Examples
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Cumulative Free Users
2/12
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8/12

20. Wix is scaling rapidly
Active premium Cash collections
(Cumulative) (Monthly)
CAGR: 500% CAGR: 300%
1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12
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21. App Market
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22. The app market
App market stats
 Released Oct 18
 30 applications available at the market
 70 more coming in the next month
 Installation rate of more than 600K per month
For Wix users
 The more apps we have, the more flexibility they have.
With hundreds of applications coming, Wix users will
have practically endless possibilities
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23. Why should app vendors join?
• Cost of “online scheduling” keywords on Google Adwords US = $7.1
• Conversion rate to install – 20%
• Cost per acquisition – $35.5
• Average apps installation on Wix – 13,000 per month
• Marketing value – $465,500 on Wix for free
• Number of searches on Google US for “online scheduling” ~60K
• If you capture 10% of all the traffic (position 1), you only get 6,000 leads. At 20%
conversion to installation, you only get 1200 customers
• With Wix you get 13,000 customers – that is more than 10 times exposure with
Google
• Enhanced conversion
• Users can buy the app from within the Wix editor (no need to place a credit card)
• No installation – a simple drag and drop interface
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24. The vision
Enable everyone to create amazing websites
Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
24

25. Questions?

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